Big Valley Marketing provides data-driven consulting for technology marketers. We work with clients on a project basis to solve immediate problems, or on retainer to achieve long-term business objectives. We combine smart positioning, strategy and story development with compelling content and targeted activation fueled by analytics. All designed to work across channels and disciplines. And ultimately, to help you grow and win.

Hired June 2011 to expand W2O Group's technology business practice and accelerate foundational analytics function. See news release (http://bit.ly/kciFqa) or video (http://bit.ly/kShtZ5) for more context.Leader of W2O Group's global technology practice. Working to define and build the integrated technology practice of the future without legacy or limitations. Partnering with clients to combine our traditional, digital, social, creative, analytics and strategy work to fuel the industry's next technology pillars and pioneers.Leader of W2O Group's analytics practice. Providing world-class digital and social analytics based on a blend of software, services and integrated communications expertise. Applying the latest technology and social science to unearth insights, define strategies and optimize programs that measurably impact our clients' reputations and business results.

Founder of Weber Shandwick's Measurement & Strategy practice. Developed several breakthrough systems and services for in-depth analysis across brand, reputation, media, messages and audiences. Served as one of the architects behind the “Barcelona Principles,” established in summer 2010 as the industry’s first set of global standards for PR measurement. Recognized by PR News as PR Measurement Expert/Analyst of the Year for 2010.

Led Weber Shandwick’s Northern California business, including San Francisco and Silicon Valley offices. Represented top global clients including Agilent, BEA, Cisco, Genentech, Gilead, Hitachi, Nortel and VeriSign.

Led global analyst and public relations for HP’s $31 billion enterprise business, including HP’s market-leading server, storage, software and services portfolio. Managed a 40-person team and $12 million annual budget. Launched HP’s “Adaptive Enterprise” initiative.

Responsible for cross-company media strategy, competitive response, national media relations, crisis communications, and legal, financial, marketing and brand PR Led campaigns to communicate the “new HP” strategy, merger integration progress, CSR initiatives and day-to-day competitive engagement with IBM, Dell and Sun.

Joined five-person firm and helped grow it into a top-10 independent PR consultancy with $12M annual revenues, prestigious clients and a reputation for competitive, campaign-style communications. Won “triple crown” Agency of the Year awards: PR Week 2001; Holmes Report 2001; Technology Marketing 2002. Created the industry’s first systematic performance indicators for benchmarking PR success.

Founder and editor of startup career and lifestyle magazine for 20-35 year old demographic. Early entrant in “GenX” magazine category. Created business plan, editorial team, advertising and distribution strategy.

Account Executive for Silicon Valley market development firm. Launched Adobe Acrobat concept and contributed to Adobe PostScript campaigns. Managed Electronics for Imaging and Calera accounts, including launch of EFI Fiery print servers and industry’s first fax OCR product.

General Assignment Reporter for state’s largest morning newspaper. Wrote eight page-one stories; covered week-long high-profile state trial; managed copy desk.