Tony Martinez Email & Phone Number

San Jose, California, Us

• Marketing Analytics & Reporting: Led end-to-end marketing funnel analytics for the Americas and Public Sector, focusing on AMS Field Marketing. Delivered actionable insights through QBRs, ad-hoc reports, and cross-functional analysis, driving a 35% YoY increase in MQL volume, a 15% improvement in sales-accepted lead conversion, and a 1.4x increase in marketing pipeline ROI. Managed and tracked quarterly performance targets across geographies, sales territories, and market segments.• Operational Excellence: Oversaw account/contact targeting for 60+ Americas events per quarter, optimizing targeting lists and ensuring alignment across sales and marketing teams. Managed budget and PO tracking for AMS Field and global events. Independently created and launched a microsite for AMS Field, improving cross-functional alignment and executive visibility.• Dashboarding: Managed a Tableau dashboard developer in FY25, launching 5 key dashboards that provided insights into global event performance, SDR-territory alignment, and lead conversion quality, enhancing data-driven decision-making across teams. • Partner Marketing Optimization: Developed and implemented the first KPI framework to measure Partner Marketing and Tech Alliance effectiveness. Led SFDC documentation, trainings, and launched a Partner Marketing dashboard within Tableau• Flagship Event Leadership: Managed all targeting, reporting, and sales alignment for Zenith Live, driving a 40% YoY increase in enterprise attendees, 14% growth in CXO participation, and a 50% increase in open pipeline in attendance.

Santa Clara, California, Us

• Responsible for reporting, analyzing and visualizing all sets of Mktg Data (paid media, digital, lead, pipeline), and crafting narratives of actionable insights for CMO, marketing field leaders, and sales partners.• Managed and adjusted quarterly Mktg funnel targets for geo, segment, and product lines (INQ, MQL, Mktg Pipeline). Created XLS-based forecast model to track and present weekly progression and quarterly forecasts.• Directed implementation of Veritas’ Mktg Data Store Power BI instance, including KPI infrastructure, segmented dashboards, and visualizations. Single-handedly hosted department wide trainings (80+ attendees), and breakouts for executive leadership. • Co-drove implementation of new SFDC “High Velocity Sales” instance. Defined the business logic for SFDC lead progression, required object fields, and campaign hierarchy. Generated (30+) WW dashboards for Mktg and Inside Sales teams at launch.• Spearheaded the implementation of lead enrichment and lead scoring tools (Zoominfo, and Mintigo). Optimized lead conversions to show a quarterly boost by +30%, and marketing-sourced pipeline ROI by +15%.

San Jose, California, Us

• Digital MKTG Funnel Analytics: aggregated, analyzed, and created digital strategies using all forms of digital KPIs including SFDC, Paid Media(search, social, display), SEO, digital brand, paid/nurture email, and content syndication. • Head of all analytics, reporting, and operations for Adobe and Google Analytics instances for primary site, all localized sites, and microsite subsidiaries. Managed the full implementation of Adobe Analytics instance from start to finish.• Managed quarterly multi-million dollar budgets for paid media (Linkedin/Facebook/Adwords/Tubemogul/email), and implemented analytical investment strategies across individual countries to optimize ROI. Scaled paid media platforms and campaign hierarchy to handle a ~2x WW investment growth in half a quarter.• Drove website optimization and personalization strategy with Adobe Analytics/Target, yielding 10-20% lift in site conversions• Implemented Drift (click to chat) across US and international sites, working cross-functionally with Sales and ABM teams

Santa Clara, Ca, Us

• MKTG Funnel Analytics: connected web data with B2B Mktg Funnel metrics to identify cohorts of visitor journeys and applied learnings for optimization in SEO, SEM, SMM, and web-page personalization. • Admin, reporting specialist, and trainer of Adobe Analytics instance. Ran multi-site metric and workspace reports including engagement metrics, source channels, and geo-locations. • Documented, tracked, and QA new web dimensions across site-search, tag migration, and video platform migration.

Santa Clara, Ca, Us

• Global Marketing funnel reporting, business logic definition, and advanced trend analysis using SFDC and Marketo data. Funnel reporting included lead lifecycle tracking, marketing influenced pipeline, and marketing multi-touch pipeline (LeanData) across all campaign channels. Generated quarterly targets for MKTG department (Lead, Pipeline).• Built pipeline models to facilitate and define WW multi-million dollar budget plans with CMO (FY17 and FY18).• Tableau Desktop/Online/Server: Created and maintained custom metrics, views, and dashboards via file exports and live connections. Uploaded and refreshed dashboards on Tableau Online/Server. Provided trainings on UI and business logic.

Santa Cruz, Ca, Us

• Researched and analyzed IT Solutions for an internal innovation process powered by idea submission and crowdsourcing.• Built an IT platform hosted by Jive for the ideation process. Benchmarked its capabilities with third party solutions to make an overall recommendation that was later approved by the VP of Quality Assurance (third-party).• Created promotional demo videos, posters, and social network advertisements to market the process internally.• Consulted with Product Management/Innovation, QA, and Marketing departments to benchmark several new IT systems for general code testing and process optimization.

• Full product lifecycle development of a small jewelry company including budgeting, production, supply-chain management, campaign and social marketing, in-person/tele sales, and invoicing. • Integrated Google Analytics to identify trends in popular buyer’s channels, locations, and product seasonality. • Conceptual design and prototyping jewelry based on season, contemporary style, and market niches of young artists.• Website: http://www.kyyote.com