General Manager
Current• Drive consistent growth exceeding industry averages, including gross margins & 30% ROI with minimal increase in expenditures• Ensure continuous annual growth in sales & profitability• Successfully maintain above industry-average gross margins and ROI• Develop and implement 360º sales and marketing plans including digital, CRM and high-margin sales channel strategies• Lead wine shop sales team, wine distributors & forge collaborative relationships with off-site sales teams in BC & AB• Developed successful new products through anticipation of consumer preferences, market demand and packaging design• Identify new market opportunities• Cultivate strong relationships with key accounts, influencers and media• Lead brand and label refresh in 2015