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@pricelabs.co
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1 phone found area 367
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Thibault Masson is listed as Head of Product Marketing | Vacation Rental Industry Analyst at PriceLabs, based in Saint Barthélemy, Saint Barthélemy, Saint Barthélemy. AeroLeads shows a work email signal at pricelabs.co, phone signal with area code 367, and a matched LinkedIn profile for Thibault Masson.
Thibault Masson previously worked as Head of Product Marketing at Pricelabs and Vacation Rental & Short-Term Rental Industry Analyst at Rental Scale-Up. Thibault Masson holds Mba, Marketing, Technology, Entrepreneurship from Northwestern University - Kellogg School Of Management.
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At the helm of PriceLabs' Product Marketing, my objective is to leverage our pioneering revenue management software to revolutionize the short-term rental industry. With expertise in online and social media marketing, the focus is on driving product adoption and market penetration. My leadership has empowered the team to adapt rapidly to the dynamic growth of our software company, ensuring that our marketing strategies are innovative and effective.My recent transition of Rental Scale-Up into the PriceLabs fold showcases my strategic acumen in business growth and product positioning. As an industry analyst and a published author, I've contributed significantly to the vacation rental domain, offering actionable insights to enhance marketing and distribution strategies. Our collaborative efforts have consistently yielded increased leads and reduced costs for key clients, cementing PriceLabs as a leader in the field.
Listed skills include Online Marketing, Marketing, Social Media Marketing, Digital Marketing, and 38 others.
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Chicago, IL, US
- Helps the most innovative revenue management software in the short-term rental industry take to market and drive the adoption of its products.- Heads the product marketing team and adapts best practices to the fast-pace environment of a growing software company- Heads Rental Scale-Up, the short-term rental industry newe site, now part of PriceLabs
Saint Barthélémy, Saint Barthélémy, FR
(Sold Rental Scale-Up to PriceLabs in August 2022)- Publishes research articles to help fellow vacation rental owners and managers build their businesses. - Advises several vacation rental owners and vacation rental management companies on how to improve their marketing and distribution strategies. Doubled the number of leads for a key client while cutting.
Gustavia, Saint Barthelemy, GP
- Analyzed and prioritized markets and created a unique brand ("SaintBarth.com) that complemented the area and target market. Developed themes and décors that enhanced customers’ stays for villa BelAmour and villa Domingue.- Formed marketing and sales strategies that enabled villa businesses to grow faster. Secured bookings through Airbnb and HomeAway..
Amsterdam, Netherlands, NL
- Develops strategic initiatives to increase Booking.com’s competitive advantage, with both industry-level insights and a hands-on approach to get product and design teams to execute on the unit’s strategy.- Created and currently leading the Hospitality Program aimed at all of Booking.com’s short-term rental and B&B partners around the world who do not.
Amsterdam, Netherlands, NL
- Created and led the global product marketing team at Booking.com's headquarters (9 people across 12 product teams) in charge of creating a better market fit for and of driving more adoption of the company's products among vacation rental & non-hotel accommodation suppliers.- Successfully segmented the product marketing team into two teams in charge of.
Amsterdam, Netherlands, NL
- Joined the team in charge of the market fit and the adoption of products (e.g. website features and services).- Led the creation of the first insurance pilot for short-term rentals as well as the pilot for a marketplace of services providers.- Worked as a full member of product teams while liaising across the company to manage stakeholders important for.
Selemadeg, Tananan, Bali, ID
- Sold to and merged with CEO Management's vacation rental activities- Analyzed and prioritized markets and created a unique brand ("RealBali.com") that complemented the area and target market. Developed themes and décors that enhanced customers’ stays at villa Adagian and villa Domingue.- Formed marketing and sales strategies that enabled all companies to.
Launched, built, and successfully sold a network of fashion blogs for big & tall women and men. Subsequently expanded the business from France into the U.S. and the UK, and built an international community which produced regular events.- Analyzed needs in the French market, using Google keywords, and identified unfulfilled demand for plus size fashion.
- Managed and allocated the marketing budget for France ( € 5M + ).- Promoted from previous job and reorganized all marketing activities for Ebookers’ French subsidiary, including online campaigns, PR, PPC, and emailing.- Built each marketing channel from scratch and generated the highest ROI among all the company’s divisions in Europe—increased sales 75%.
Constructed ROI analysis of internet ad spending ($50,000/day) and increased site traffic. Initiated and implemented successful pay-per-click, affiliate, and keyword advertising campaigns. Performed competitive analysis and coordinated customer experiences mapping that resulted in identification of industry best practices. Created buy-in for an action.
Redwood City, California, US
- Owned sales relationships with ten CAC-40 accounts, which generated 37% of company’s software sales in France.- Secured the largest contract in the French subsidiary by leading the market positioning of new software product in record time.
Founded France’s leading website aimed at promoting affiliate marketing (1,200 subscribers to website newsletterAnalyzed evolution of France and American markets, reviewed affiliate marketing software.First dab into fashion and plus size clothing.
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Thibault Masson works for PriceLabs.
Thibault Masson is listed as Head of Product Marketing | Vacation Rental Industry Analyst at PriceLabs.
AeroLeads has found 1 work email signal at @pricelabs.co for Thibault Masson at PriceLabs.
AeroLeads has found 1 phone signal(s) with area code 367 for Thibault Masson at PriceLabs.
Thibault Masson is based in Saint Barthélemy, Saint Barthélemy, Saint Barthélemy while working with PriceLabs.
Thibault Masson has worked for Pricelabs, Rental Scale-Up, Saintbarth.Com, Booking.Com, and Realbali.Com.
You can use AeroLeads to view verified contact signals for Thibault Masson at PriceLabs, including work email, phone, and LinkedIn data when available.
Thibault Masson holds Mba, Marketing, Technology, Entrepreneurship from Northwestern University - Kellogg School Of Management.
Thibault Masson is listed with skills including Online Marketing, Marketing, Social Media Marketing, Digital Marketing, Web Marketing, Fashion, E Commerce, and Affiliate Marketing.
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