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@pricelabs.co
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1 phone found area 367
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Thibault Masson is listed as Head of Product Marketing at PriceLabs, based in Saint Barthélemy. AeroLeads shows a work email signal at pricelabs.co, phone signal with area code 367, and a matched LinkedIn profile for Thibault Masson.
Thibault Masson previously worked as Vacation Rental & Short-Term Rental Industry Analyst at Rental Scale-Up and Vacation Rental Owner and Marketing Manager in St. Barths at Saintbarth.Com. Thibault Masson holds Mba, Marketing, Technology, Entrepreneurship from Northwestern University - Kellogg School Of Management.
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At the helm of PriceLabs' Product Marketing, my objective is to leverage our pioneering revenue management software to revolutionize the short-term rental industry. With expertise in online and social media marketing, the focus is on driving product adoption and market penetration. My leadership has empowered the team to adapt rapidly to the dynamic growth of our software company, ensuring that our marketing strategies are innovative and effective.My recent transition of Rental Scale-Up into the PriceLabs fold showcases my strategic acumen in business growth and product positioning. As an industry analyst and a published author, I've contributed significantly to the vacation rental domain, offering actionable insights to enhance marketing and distribution strategies. Our collaborative efforts have consistently yielded increased leads and reduced costs for key clients, cementing PriceLabs as a leader in the field.
Listed skills include Online Marketing, Marketing, Social Media Marketing, Digital Marketing, and 38 others.
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Chicago, Il, Us
- Helps the most innovative revenue management software in the short-term rental industry take to market and drive the adoption of its products.- Heads the product marketing team and adapts best practices to the fast-pace environment of a growing software company- Heads Rental Scale-Up, the short-term rental industry newe site, now part of PriceLabs
Saint Barthélémy, Saint Barthélémy, Fr
(Sold Rental Scale-Up to PriceLabs in August 2022)- Publishes research articles to help fellow vacation rental owners and managers build their businesses. - Advises several vacation rental owners and vacation rental management companies on how to improve their marketing and distribution strategies. Doubled the number of leads for a key client while cutting 2/3 of its advertising costs.- Published France's first book for Airbnb hosts: "Airbnb : Doublez Vos Reservations".- Featured in several industry media such as the Vacation Rental Success and Holiday Let Success podcasts, magazines and blogs by VRMintel, Rentals United, Guesty, Lodgify, FutureStay, iGMS, GuestHook, Padlifter, and Vacation Rental Travels.- Selected as a member of VRMA Europe's Education Committee (Vacation Rental Managers Association).
Gustavia, Saint Barthelemy, Gp
- Analyzed and prioritized markets and created a unique brand ("SaintBarth.com) that complemented the area and target market. Developed themes and décors that enhanced customers’ stays for villa BelAmour and villa Domingue.- Formed marketing and sales strategies that enabled villa businesses to grow faster. Secured bookings through Airbnb and HomeAway. Developed websites for each property, with pictures that highlighted each one’s unique features. Achieved #1 ranking on Instagram in St. Barth.- Created a culture of caring for guests and held weekly meetings to garner more 5-star reviews.
Amsterdam, Netherlands, Nl
- Develops strategic initiatives to increase Booking.com’s competitive advantage, with both industry-level insights and a hands-on approach to get product and design teams to execute on the unit’s strategy.- Created and currently leading the Hospitality Program aimed at all of Booking.com’s short-term rental and B&B partners around the world who do not have a designated account manager. Our mission is to help them start well and succeed fast on the platform while increasing the profitability of this segment of users. Built the vision and ensured the weekly coordination of this global program creation of the program was a mix of high-level design thinking, product development, gamification, profitability analysis, as well as user journey analysis. - Panelist at several vacation rental industry conferences
Amsterdam, Netherlands, Nl
- Created and led the global product marketing team at Booking.com's headquarters (9 people across 12 product teams) in charge of creating a better market fit for and of driving more adoption of the company's products among vacation rental & non-hotel accommodation suppliers.- Successfully segmented the product marketing team into two teams in charge of adapting products and services to, on one side, professional property managers, and, on the other side, individual property owners. This segmentation enabled the company to have more impact when rolling out new features and services by grouping them into a clear, resounding, and consistent message at critical moments (e.g., joint product launches in time for the international VRMA conference).- Presenter, panelist and panel host at various conferences such as VRMA US, VRMA Europe, and VRWS (Vacation Rental World Summit).
Amsterdam, Netherlands, Nl
- Joined the team in charge of the market fit and the adoption of products (e.g. website features and services).- Led the creation of the first insurance pilot for short-term rentals as well as the pilot for a marketplace of services providers.- Worked as a full member of product teams while liaising across the company to manage stakeholders important for the conception, testing, and global roll-out of new and improved products.- Presenter at VRMA Europe and VRWS
Selemadeg, Tananan, Bali, Id
- Sold to and merged with CEO Management's vacation rental activities- Analyzed and prioritized markets and created a unique brand ("RealBali.com") that complemented the area and target market. Developed themes and décors that enhanced customers’ stays at villa Adagian and villa Domingue.- Formed marketing and sales strategies that enabled all companies to grow without agents. Secured bookings through Airbnb and HomeAway. Developed websites for each property, with pictures that highlighted each one’s unique features.- Hired a Balinese manager and team for each property. Created standard operational procedures that ensured that properties were efficiently run and well-supplied, and trained staff in them.- Created a culture of caring for guests and held weekly meetings to garner more 5-star reviews.
Launched, built, and successfully sold a network of fashion blogs for big & tall women and men. Subsequently expanded the business from France into the U.S. and the UK, and built an international community which produced regular events.- Analyzed needs in the French market, using Google keywords, and identified unfulfilled demand for plus size fashion content. Developed the business plan and strategies for marketing, sales, and operations. - Launched and developed several niche blogs, including the #1 blogs for shoes and lingerie in France. - Generated $330K in commissions through affiliate marketing and native advertising for multiple high-profile French, British, and American clients such as Marks & Spencer, Zalando, La Redoute, Sarenza and 3 Suisses.- Created iPad magazines in French and English, and produced videos for YouTube. Conceived the themes and ensured that all photographs encouraged more sales for advertisers.- Organized 10 events in France and the UK. Hosted the first clothing fair for tall consumers in France and sponsored miss plus size pageants.- Hired five full-time employees and ten freelancers. Taught staff online marketing, SEM & SEO, and merchandising.
- Managed and allocated the marketing budget for France ( € 5M + ).- Promoted from previous job and reorganized all marketing activities for Ebookers’ French subsidiary, including online campaigns, PR, PPC, and emailing.- Built each marketing channel from scratch and generated the highest ROI among all the company’s divisions in Europe—increased sales 75% while decreasing customer acquisition costs 25% in spite of competition from Expedia and TripAdvisor. - Analyzed the top affiliates, met them in cities throughout France, and invited them to the office in Paris. Developed new marketing strategies and expanded affiliate programs.Identified the highest producing revenue sources and maximized them.- Rebuilt the Google AdWords program from scratch and created SEO-optimized content.Improved merchandising on the website. Optimized its ways of presenting hotels and packaged trips.- Developed new email campaigns. Improved lists and built customer-retention programs that generated repeat business.
Constructed ROI analysis of internet ad spending ($50,000/day) and increased site traffic. Initiated and implemented successful pay-per-click, affiliate, and keyword advertising campaigns. Performed competitive analysis and coordinated customer experiences mapping that resulted in identification of industry best practices. Created buy-in for an action plan currently under implementation.
Redwood City, California, Us
- Owned sales relationships with ten CAC-40 accounts, which generated 37% of company’s software sales in France.- Secured the largest contract in the French subsidiary by leading the market positioning of new software product in record time.
Founded France’s leading website aimed at promoting affiliate marketing (1,200 subscribers to website newsletterAnalyzed evolution of France and American markets, reviewed affiliate marketing software.First dab into fashion and plus size clothing.
Quick answers generated from the profile data available on this page.
Thibault Masson works for PriceLabs.
Thibault Masson is listed as Head of Product Marketing at PriceLabs.
AeroLeads has found 1 work email signal at @pricelabs.co for Thibault Masson at PriceLabs.
AeroLeads has found 1 phone signal(s) with area code 367 for Thibault Masson at PriceLabs.
Thibault Masson is based in Saint Barthélemy while working with PriceLabs.
Thibault Masson has worked for Pricelabs, Rental Scale-Up, Saintbarth.Com, Booking.Com, and Realbali.Com.
You can use AeroLeads to view verified contact signals for Thibault Masson at PriceLabs, including work email, phone, and LinkedIn data when available.
Thibault Masson holds Mba, Marketing, Technology, Entrepreneurship from Northwestern University - Kellogg School Of Management.
Thibault Masson is listed with skills including Online Marketing, Marketing, Social Media Marketing, Digital Marketing, Web Marketing, Fashion, E Commerce, and Affiliate Marketing.
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