President & Ceo
CurrentPremier US wholesale producer of potted orchids for the mass market.Led transition from founder-owned to a new generation of leadership, including complete overhaul of the management team.• Rationalized overall business by capitalizing on company’s scale, eliminating inefficiencies, and aligning sales efforts with a focused GTM strategy. • Over five years, reduced the number of customers from 200 to less than 50, reduced headcount by 40%, closed and sold two production and sales locations, and eliminated unprofitable business lines while maintaining revenues despite Covid-related impacts.• Focused GTM strategy on premium grocery channel such that grocery channel accounts for 98% of revenues, a 28% increase. • Currently serve 20 major national and regional premium grocery chains, with over 2,100 US store locations.• Manage a complex international supply chain sourcing plant and non-plant inputs from Asia, Europe, South America, and North America; analyze and mitigate geopolitical, logistics, and currency risks.• Defeated UFCW unionization drive and improved relations with a diverse workforce. • Diversified company’s supply chain and developed strong relations with plant suppliers secure the most diverse orchid varieties for commercial production in the US.EXECUTIVE DIRECTOR, MATSUI FOUNDATIONThe Matsui Foundation provides scholarship support to underserved and underrepresented student populations in our community.