Consultation and Implementation of Sales and Marketing Strategies for small to mid-level businesses.www.bluechipbusinessdevelopment.com

Marketing Consultant

Commercial Electrical and Lighting Services

Arning Companies, a manufacturing/commercial construction firm based in Cassville, MO, had a 30 year history with no formal marketing department. I was initially hired as the company’s first marketing manager in order to rectify the corporate identity by evaluation, creation, and implementation of their corporate identity, public relations, departmental structure, and the transformation of a 30 year player in the petroleum canopy market, to a full-blown commercial construction and manufacturing firm which carries several product lines under the Arning Companies brand.In order to consolidate and establish a new corporate identity and brand, I was responsible for conducting an overall corporate reimaging project transforming the face of the company and creating new marketing materials to reflect these changes. The company website was a major recipient of this corporate reimaging project; establishing a strong web presence along with collective strategies such as SEO, key word recognition, PPC marketing and other techniques, which have led to the successful growth of our company web presence, brand recognition, and business directly generated through the internet. I have also been directly responsible for product research and development which included spearheading a product launch team to oversee development of new products and their introduction to the market. The sales, promotion, and management of the new product line also fell under my list of responsibilities. While maintaining the marketing responsibilites I was also asked to step into a acct. mgr role within the structural steel department. In my 1st qtr. directing the sales component of the department, I was responsible for the second largest month in its history, generating around $500,000 in revenue. In my second quarter of production I set the record for sales in the structural steel department bringing in over $600,000 in revenue. My goal for the previous two quarters mentioned was $270,000 per quarter.

• National Account Manager for computer hardware firm based in Los Angeles, CA with two manufacturing plants in China.• Responsible for business development from generating new accounts to growing those existing accounts.• Setting up at trade shows, conducting marketing meetings such as tabletop trainings as well as creating and implementing sales strategies based on the specific account dynamic.• Accounts: Best Buy, Target, Radio Shack, PC Mall, Newegg, and distributors such as D&H.• Monitor monthly sales reports and conduct promotions, training seminars, along with other marketing strategies in order to promote account revenue growth.• Spent an average of 50% travel throughout the U.S. and Canada in meeting with corporate clients as well as representing Dura-Mico in marketing events to generate new business and promote the company and its product lines.

• Managed daily operations of financial service firm consisting of 20 licensed agents and support staff in the mortgage, insurance, and investment fields.• New home purchase, refinance, FHA, VA, new construction, and commercial loans; property, casualty, life, and health insurance; as well as securities and investments.• Recruiting, hiring, training, payroll, human resources, marketing, operations, sales.• Loan origination software; Calyx Point, Genesis, Encompass, DU and LP.• In only my fifth full month as branch manager I eclipsed the branch’s 3 year record high month of $68,000 in revenue with a performance of over $108,000. During that time we maintained over $4 million in volume

• While attending Mizzou I was also employed full time with Business Response Inc. a marketing firm employing over 300 people. • Finished my first week of production as the number 2 salesman in the center, followed by the next three weeks as the top salesman. After one month I was promoted to supervisor going on to successfully manage a sales team of 50 employees which consistently ranked BRI as the top marketing vendor of our Fortune 500 clients.• Place agents in specific sales campaigns depending on their individual strengths and weaknesses as well as monitoring and coaching to improve employee growth. Training, scheduling, reviews.• As far as my specific sales campaign is concerned my responsibilities included managing a complex inbound calling campaign maximizing utilization and sales performance, constantly crunching numbers such as individual sales statistics, company sales statistics, and competitor statistics to consistently maintain the highest sales conversion and utilization rates.• Maintaining positive relationship with Fortune 500 clients and meeting with new ones to promote the business, and create new accounts.