Tony Mauro Email & Phone Number

United States

Omaha, Ne, Us

Omaha, Ne, Us

Only 1 in 6 CEO’s expect their CMOs to contribute significant value in the coming years. We help marketing organizations have a more positive impact on the identity and integrity of their company’s culture. Merit Strategic specializes in retained executive search and fractional services for marketing functions. Unlike most firms, our advisors have actually run divisions, owned and operated businesses, and are full-phase entrepreneurs. Typical search firms evaluate “fit” no differently than we do for clothing: comfort and looks. We go beyond the superficial to find the pro with the PATH (purpose, abilities, thinking, and habits) that are most conducive to success in each specific role.

Birmingham, Al, Us

As a full-phase co-founder and education enterpreneur:•Bootstrapped, self-funded, and led U.S. brand strategy, development, and expansion for foreign-based K-12 education franchise which grew from zero to 30 locations throughout the southeastern US;•Regular guest speaker and earned media contributor (talk radio, television, print and online business journals);•Personally trained hundreds of students on math skills, including statistics, data analytics, trigonometry, geometry, and algebra, who collectively earned more than $500k in scholarships through improved ACT and SAT scores.

Birmingham, Al, Us

•Reporting to CMO, managed sales funnel pipeline, production, and digital and traditional marketing strategy for BBVA’s retail banking division. •Initiated partnership with Amazon Kindle to grow deposit account activations and digital mobile banking app platform utilization by 20%. •Led the launch of NBA affinity marketing and digital banking product.•Designed and implemented marketing operations workflow and process map to reduce time to market and optimize department efficiency.

Atlanta, Georgia, Us

•Reporting to the Regional Vice President, remote-based role integrating national brand compliance, operations, training, and marketing programs for more than 350 franchise units throughout the southeastern U.S., which grew to $450M in annual revenue through unit expansion and same store sales improvement of > 15%. •Promoted in 2009 to oversee front-line operations, training and LMS implementation, quality control, real estate planning, and brand compliance. •Developed “The 5th P” organizational development and employee engagement initiative to improve leadership development, employee retention, and guest overall satisfaction (OSAT).

Atlanta, Georgia, Us

•Managed multi-million-dollar advertising media co-op budgets and multi-channel digital and traditional media plans (National/cable/streaming TV, radio, outdoor, digital, mobile, and print) for the southeast region. •Achieved top three share of voice (SOV) in multiple DMAs with fewer monthly target rating points (TRPs) and ad spend than leading competitors. •Launched the first beverage merchandising partnership marketing strategy with Coca-Cola and multiple SEC universities which was replicated by other in-brand regional leaders.

Tallahassee, Florida, Us

• Incubated Gov. Jeb Bush's “experiment in governance“ initiative to implement private sector operating best practices in a public sector entity. • Architect of marketing plan for Florida's tourism concessions (non-traditional QSRs) and SunPass prepaid toll program mass retail strategy which grew sales and utilization by more than 100% annually. •Executed first-ever CPG retail distribution agreement with Publix Supermarkets and CVS Pharmacies. •Implemented customer awareness training program for retail and inbound call center staff. •Revamped digital e-commerce UX (www.SunPass.com).

Tallahassee, Florida, Us

The millennium was the peak of the “dot.com boom” in South Florida. While serving as a marketing, operations, and project management consultant for startup tech companies (which eventually contracted during the “dot.com bust”), I also worked with civic organizations, including the Miami CVB, Florida Atlantic University, Port Everglades, and FDOT.

Master Of Business Administration - Mba

Education record

Education record

Bachelor'S Degree, Advertising/Marketing

Education record