Director, Marketing Analytics And Insights
CurrentIt all starts with Marketing analytics - a deep understanding of customer behaviors, lifetime value, and market trends that enables us to build models and deliver key insights. My special role encompasses deciphering trends, internal and external data, and behaviors to guide our incredible analytics team to build relevant data science and insights models, present them in comprehensive and consumable visualizations, and drive impactful adoption with our innovative cross-business leaders. Progress - each and every single day!