Taylor Chapman Email & Phone Number

Winston-Salem, NC, US

• Developed and implemented communication strategies for the organization, including website management, event marketing, and social media content creation;
• Researched and published written content for the organization's website, social media, grant applications, and email newsletters;
• Produced and maintained branding strategies for the organization to ensure consistent voice and style across all communications;
• Supported planning and implementation of programmatic campaigns including the organization's leadership development fellowship and membership drive.

Remote

• Engaged partners through strategic communications, including designing and publishing the organization’s Annual Report and managing the PPSAT website;
• Designed and implemented marketing strategy for 4+ annual fundraising campaigns resulting in increased donations to the organization;
• Lead marketing strategy around gender-affirming hormone therapy resulting in increased awareness of health care services offered to Transgender and gender-diverse patients in health centers;
• Increased audience engagement through patient-focused social media posts and Facebook Ads;
• Managed affiliate’s online reputation by monitoring 14+ social media accounts, responding to patient inquiries, tracking audience engagement metrics, and reporting threats & suspicious activity;
• Produced captivating, brand-consistent online advertisement campaigns, infographics, and print materials, resulting in new and returning patient appointments.

Greensboro, North Carolina, United States

• Utilized email marketing to distribute story, event, and volunteer activity content that engaged the general public, donors, volunteers and community partners;
• Managed and created engaging content for multiple social media platforms;
• Managed organization's website, blog, and annual calendar;
• Supported the planning and implementation for largescale community events, including the creation of campaign materials, videos, website, digital messages, and mobile giving;
• Drafted press releases and additional collateral that supported the organization's vision;
• Served as staff lead for United Way’s volunteer-led Young Leaders affinity group cabinet committee.

Winston-Salem, North Carolina, United States

• Managed process of strategically dispersing $1 million dollars of general operating support funds into immigrant and refugee communities disproportionately harmed by the COVID-19 pandemic;
• Guided grantee partners through the funding process while building meaningful relationships across networks;
• Supported grantmaking through due diligence visits, writing and editing board recommendations, and tracking grantee outcomes over a period of significant increase in annual payout;
• Produced blog posts highlighting the Foundation’s responsive grantmaking for communities in crisis and the importance of funder flexibility;
• Engaged deeply with the Foundation’s racial equity process through trainings, caucusing, and elective activities to bolster individual and collective learning among staff;
• Coordinated logistics across the organization including scheduling, expense tracking, event and travel planning.

Greensboro/Winston-Salem, North Carolina Area

• Managed and increased organization’s use of social media;
• Designed promotional materials and infographics;
• Created organization’s guidelines for digital outreach, communication, and event planning;
• Assisted instructors in ESOL classes.

• Increased visibility and brand of the program through the creation of promotional materials;
• Increased website and social media traffic and effectiveness by tailoring posts to the needs of students (both current and prospective), faculty, community members, etc;
• Created and disseminated program memos, newsletters, email announcements, and more;
• Updated the program's branding, resulting in wider program visibility and engagement;
• Recruited students by cultivating interest in the program through website updates, social media outreach, and campus events;
• Fulfilled graduate assistant duties including reception, office and administrative support, and assisting faculty and staff as needed.

Raleigh-Durham, North Carolina Area

• Developed and implemented social justice programming for girls ages 5-17;
• Recruited, trained, and supervised 8-10 staff members and 5-10 volunteers per year;
• Enrolled and supervised 40-50 program participants per year;
• Managed annual program budget of $30,000;
• Made executive decisions as a member of FCF’s Steering Committee.

Raleigh-Durham, North Carolina Area

• Acted as primary point of contact for staff, community members, participants and their families;
• Increased the use of online communications through our website and social media pages,resulting in deeper engagement with participating families, and an increase in volunteer recruitment, financial, contributions, and.
• Generated program resources and funding through grant-writing, online and in-person fundraisers and events.

Raleigh-Durham, North Carolina Area

Greensboro/Winston-Salem, North Carolina Area

• Developed book categorizing and check-out system for 550+ books;
• Expanded library program through on-campus promotions and events;
• Assisted students in finding and checking out materials.

Master’S Degree, Women'S And Gender Studies

Activities and Societies: Graduate assistantThe central focus of the Women’s and Gender Studies Program is to explain how gender is.

Bachelor'S Degree, Women'S And Gender Studies

Bachelor'S Degree, English Language And Literature, General