Thomas Mcminn Email & Phone Number

Salt Lake County, Utah, United States

Utah, United States

I drive customer engagement through creative digital content and strategic planning.

Salt Lake County, Utah, United States

I help divisions, operational units, and department level teams develop strategies and reach their goals through continuous quality improvement and RBA planning.

I develop and execute strategic plans to actively engage and grow the Health Departments fans and followers in a way that is authentic to their brand and voice. I establish KPI's and analyze effective benchmarks to measure the social impacts the different platforms are having on the government agency. I also conceptualize, develop, and lead the implementation of compelling content for multiple programs across various social platforms that engages and communicates effectively with the departments audience.Developing strategic plans for multiple programs, while creating online marketing campaigns along with traditional and digital collateral.

Greater Salt Lake City Area

I am the SME (Subject Matter Expert) related to Online Marketing for Nelson Laboratories. I Provides expertise surrounding competitor activities and new strategies along with techniques. •Manage external partners and internal personnel to ensure successful project implementations and productive business relationships. •Manage the execution of website, media, mobile, SEO/SEM, and other digital initiatives. •Oversee the execution of multiple projects; prioritizes sets and achieves objectives/deadlines.

Managed the day to day operations for both the auto and insurance business for Overstock.com.• Proposed new business plan and strategy for Overstock.com Cars and Insurance• Responsible for partner management• Operational management / P&L responsibility • Increased marketing engagement through email and sweepstakes campaigns

Spearheaded weekly site-wide promotions and events; ensured that they are designed, scheduled, and executed each week.Organize and execute the creative collaboration between multiple teams.Manage the JIRA tickets to enable a productive work flow amongst team members.Reviewed opportunities and threats in order to maximize promotional profitability.

Acted as website owner, ensuring that the Homepage, creative events, and emails were designed, scheduled and executed each day.Effectively communicated with different channels in order to meet daily deadlines.Worked in a fast- paced environment with strict deadlinesOrganized and executed the "Log in and Win" Sweepstakes driving hundreds of entries each day.Researched competitor sites and developed strategies to increase customer acquisition.

Researched return histories of products that were experiencing higher than normal return rates and determined the best course of action necessary to fix the issues. Collaborated with merchandising teams in order to reduce return rates.Performed weekly product audits to ensure Overstocks standard of excellence was being upheld.Assisted in effectively reducing the return rates of problematic product by an average of 50%, resulting in a reported annual savings of $1.2M for return prevention in 2010.

Masters, Business Administration

Social Media Strategy, Marketing

Certification, Marketing Strategy

Bs/Bs, Criminal Justice/ Interpersonal Communication

Activities and Societies: Criminal Justice Honor SocietyDouble Major, Graduated top of class, Deans list recipient.