Strategic Marketing Consulting: increase your Return on Marketing Investments by solving your strategic marketing & sales challenges using proven methodologies & frameworks. Typical consulting projects: market assessement, segmentation, value proposition design, go-to-market strategies, customer lifetime value management, etc.Marketing Interim Management: helping organisations closing short term gaps between actual and desired marketing competencies, filling existing marketing vacancies on temporary basis with seasoned and motivated marketing professionals.Typical interim assignments: brand management, product/segment/channel management, Customer Experience, project management, digital transformation, marketing management, etc.Want to challenge me?tom.meeus@impactmarketingstrategies.be+32 (0)497 17 59 80

Instructing ATPL(A) Air Law to candidate Airline Transportation Pilots

Flyinsite is a new pilot shop serving the Benelux and surrounding countries. Offering fast, friendly and fair service to professional and leisure pilots. Same day shipping for orders before 5pm CET. Visit us on www.flyinsite.com.

Responsible for helping our customers realising their challenges in terms of marketing & sales, customer care and innovation and providing them flexible marketing & sales resource solutions.

Business Banking: Implementing a segmentation model for the business banking segment of a leading Belgian retail & business bank

Manufacturing - consulting: Understanding of the customer current & future needs and satisfaction drivers, especially unmet needs, identification of key and non key product features, understanding value of current offering, identifying the target / ideal customer profile and calculating expected value and growth of the new offeringsPostal Services – consulting: Design of 2009 Go-to-marketplan supporting top-line revenue growth of 18%, contributing significantly to the strategic consistency between the marketing and sales departments and dramatically increasing return on efforts.Media distribution – consulting: Identification and streamlining of revenue growth opportunities into a strategic 5 year commercial plan aimed at countering downward revenue spiral. Estimated gross margin impact: 13,4mio€ per year Utilities - product management: product development from conceptual phase over searching proper business partners, auditing the service in the pilot phase until roll-out. Optimising existing service, activities ranging from process redesigning over training service providers until developing supportive materials.

Utilities - channel marketing: working out a full year perk scheme for the indirect sales partners, developing range of materials used by indirect channels. Assisting in overall management of the indirect partner network. Write business plan for introduction in an innovative sales channel.Internal project - awareness study: Investigating THoM's awareness, and assessing the company's position relative to direct competitors. First time MT presentation.

Preparing the launch of an innovative product in the Belgian market. Leadership over project to launch a national extranet linking all the individual Belgian stores to the HQ in Denmark and optimizing remuneration schemes and logistics. Assisting in preperation of several trade fairs