With over 6 years of experience as a Senior Marketing Manager at Macmillan Learning and 5 more in sales, I am passionate about optimizing marketing strategies and increasing market share and competitiveness for products I believe in. I have a professional certificate in Marketing Strategy from Cornell Johnson Graduate School of Management and a BFA in Film & Video/Screenwriting from the prestigious School of Visual Arts.I excel at researching and evaluating user and market trends, developing tactical strategies and content, and monitoring customer satisfaction. I also work closely with sales, editorial, and other cross-functional teams to ensure product fidelity, quality, and growth. I have a proven track record of achieving and surpassing marketing sales goals, breaking revenue thresholds, and winning awards for product and sales performance.What sets me apart is my ability to blend data analytics and UX with technology tools, advertising and marketing best practices, and brand innovation to ensure ROI for campaigns. I am highly skilled at empowering sales teams with content that enables growth and ensures they can deliver on their goals. I have a unique background that started with a BFA in screenwriting and significant freelance and professional experience in marketing, copywriting, and creative project management.My mission is to build relationships between brands and their customers by creating a brand story that speaks to customers where they are and demonstrates the value of a product or service in their lives. I am always eager to learn new skills, tools, and techniques to enhance my marketing expertise and deliver results. I am a creative, collaborative, and data-driven leader who thrives in a fast-paced and dynamic environment.