Thomas Menna Email & Phone Number

New York, Ny, Us

New York City, Ny, Us

As a Senior Marketing Manager I am responsible for optimizing all of the marketing strategies and increasing market share and competitiveness for my designated products (specifically for BFW Publishers - ML’s High School Publishing imprint’s STEM products). In my role I am constantly researching and evaluating user and market trends, developing tactical strategies and content, and monitoring customer satisfaction. I work closely with our sales team (on sales strategy, product training, and assisting with large accounts) and editorial team (ensuring product fidelity to market needs) as well as with various other teams (operations, finance) on cross functional projects and initiatives. - 2023: Achieved of 147% of marketing sales goal- 2023: Product of the Year Winner: Environmental Science for the AP Course, 4e- 2022: Awarded Marketing Manager of the Year (having earned highest % over goal)- 2022: Achieved over 135% of marketing sales goal - 2022 Product of Year Winner: Biology for the AP Course- Grew the overall STEM product revenue, since taking over the STEM list in 2018, by more than 150% ($12.7M to over $32M+ annually)- Grew our AP Environmental Science program by 100%- Increased AP Calculus sales by 104%- Grew our AP and On-level Statistics programs by over 100% (Over $10M annually)- Successfully launched 2 new products (for AP Physics and AP Biology) into highly competitive markets- Helped unify branding and design across products, collateral, and external sales tools

New York City, Ny, Us

2021: Achieved 119% of marketing sales goal, breaking 20m threshold2020: Achieved 94.2% of marketing sales goal despite pandemic and saw key growth in market share for several products2019: Achieved 101% of marketing sales goal 2018: Achieved 127% of marketing sales goal2018: Awarded Product of the yearDirect and manage the product branding and marketing agenda for the high school STEM (Science, Technology, Engineering, and Mathematics) programs for the high school publishing division across the North American region.Build, manage, and execute innovative product marketing initiatives and brand strategy throughout their entire development, creation process and lifecycle; help ensure product quality and provide feature recommendations to meet all KPIs and ROI standards.Research and forecast the market's supply and demand trends to prioritize the product list based on industry trends and new product editions.Compose original marketing communications for email campaigns, productions, product copy, catalogs, social media web content, ads, and sales tools; handle all social media postings across all digital platforms.Facilitate product training sessions and programs for sales representatives that break down highly complex topics into simple selling points regardless of their background; compose sales tools that help sales representatives to effectively sell their products.Collaborate with stakeholders and strategic partners to devise ways to establish a brand strategy and drive revenue in the competitive STEM market.Organize the company's booth and marketing activities for National STEM education conferences.

New York City, Ny, Us

2018: Awarded Sales Rep of the Year Oversaw textbook and educational products sales across nine states, Canada, and Puerto Rico and was awarded the Sales Rep of the year in 2018 for consistently surpassing sales quotasMaximized digital sales with every call; increased total digital sales by 260% within the first year of new territory through utilizing persuasive and compelling sales techniquesOrganized and facilitated webinar sales presentations as well as in-person demonstrations for potential customers to raise product awareness and establish customer relationshipsConducted market research and analyzed past sales data to forecast upcoming sales trends; developed and executed a strategic annual territory operating plan to promote company growth based on market trendsFacilitated branding and digital strategies presentations tailored for sales representatives at the bi-annual sales leadership meetingsRepresented Macmillan at numerous National Conferences and Summer APSIs across the US and Canada each year

New York City, Ny, Us

Served as an inside sales representative for five states and Washington DC, averaging 106% of sales goals for three consecutive years.Researched and developed geographical marketing strategies that appealed to each individual state's educational standards and demographics; averaged 106% of sales goals for three consecutive years through these initiativesIncreased the total base sales volume by 33% through conducting extensive data analysis and market research to uncover pioneering business opportunitiesSecured the largest single-unit sales for the 2016 Product of the Year, Advanced Language & Literature

New York City, Ny, Us

Supported the sales representatives, publishing House Staff, and external customers in daily office operations while offering assistance in various marketing and sales projectsBuilt a reputable rapport with potential and current clients while providing excellent customer service; helped to build collateral and mastered product knowledge

Promoted and supported the Moscativision brand and projects through social media, blogging, and a variety of copywriting assignments, both conceptual and factual.

East Hanover, Nj, Us

Wrote the press release for the HEIDI® SHELF (US Patent # 7,845,502) to be sent to consumer-based magazines (Real Simple, House Beautiful, Country Living, etc.), industry trade publications, and related blogs Maintained strict deadlines and worked with fast turnaround, providing several edits for clients

Seattle, Washington, Us

Led sales associates as the top salesperson on the floor while assisting with managerial dutiesObtained “Associate of the Quarter” award (for 3rd QTR, 2011), in recognition of my prolific sales, creating exceptional customer experiences, and having superior brand knowledge and passion

New York, New York, Us

Helped conceptualize and install innovative shoe display units and exciting visual displays for the bi-annual NYC shoe retailer's show

Directed daily office operationsDeveloped and maintained Facebook pageWrote web copy for the developing websiteOrganized the company's extensive photo archive Lead creative research on special projects Proofread and helped draft major correspondence

Red Bank, New Jersey, Us

Worked on online and mobile campaigns providing copy and conceptual support. Clients included Cholula Hot Sauce and KDub Sports.

Christ Church, West Indies, Bb

Kept inventory completely stocked before and after hours as well as flowing during business hoursReceived and transferred merchandise shipments from the main factory and to and from other stores

New York, New York, Us

Served as a truck and set PA for LEGS, assisting the AD, on the short commercial film shoot "The Suitcase" for Marie Claire

Worked on small residential construction and carpentry projects

Served as the PA for various nature and documentary films/shoots - worked/traveled on location in NYC, Massachusetts, Vermont, and the CatskillsWrote coverage and provided overviews for several screenplays

Paid comic-book aficionado; stocked comics/collectibles and assisted customers in-store Read about 4 comics a day

Professional Certificate, Marketing Strategy

Digital Marketing Bootcamp

Bfa With Honors, Film & Video/Screenwriting

Media Studies

Fine/Studio Arts, General