Worked with sales stakeholders to develop and lead the overall demand generation planning efforts, producing new and nurtured lead generation goals, and forecasts, defining priorities, and measuring overall results against plans. Managed the lead lifecycle, including defining and managing the marketing process from lead to marketing qualified lead and sales process from MQL to opportunity. Plan and define multiple marketing programs to support the North American Sales strategy: manage databases, email marketing, content development, webinars, seminars, events, associations, and promotions. Monitored and analyzed overall performance against lead targets and other marketing goals.Selected Accomplishements:● Increased stakeholders in targeted accounts by 15%, resulting in additional opportunities and increased sales.● Designed effective lead generation campaigns utilizing multiple channels, leading to a YOY increase in pipeline business of nearly 20%.● Utilized intent data to generate high-value contacts for targeted automated marketing campaigns.

Developed and executed online and offline marketing objectives. Managed online marketing tactics such as SEM, SEO, affiliate networks, email marketing, social media, website, and display remarketing. Led the team in developing creative content for advertising, product launches, and promotions to maximize sales and marketing opportunities across B2B and B2C channels.Selected Accomplishments:● Implemented lead generation campaigns across digital channels and affiliate networks, leading to an increase in leads generated of nearly 44%● SEM campaigns designed to increase brand awareness led to an increase in web traffic of 15%● Collaborated with sales to create customized promotions targeting the residential business sector that led to an increase in sales of 12% in the residential channel.

As Marketing Manager I was tasked to create and manage a marketing department focused on building brand identity across multiple business channels (OEM, aftermarket and e-commerce). I developed, implemented and managed sales and marketing strategies specific to brand, category and channel. I Met regularly with Product Management, Product Development and Sales Planning to refine product offerings, features, benefits and price to ensure competitiveness and optimal brand positioning. I Built value and expanded reach through strategic partnerships for application-based product offerings. I Designed and orchestrated comprehensive consumer facing digital marketing campaigns via e-mail lists, social media and website. I also directed product launches and go-to market strategies. Selected Achievements: • Played critical role in Product Development and Marketing of a 4G/LTE enabled product for the OEM and aftermarket RV industries• Managed sales reps in the 12V Aftermarket Security/Remote Start/Keyless Entry category – establishing quotas and stretch goals for accounts that increased year over year sales in a challenging market environment• Management of Magnadyne brand on Amazon led to a 25% year over year sales increase. Growth was attributed to registering brand, opening Amazon storefront, development of enhanced brand content, focused product offerings and strategic promotions• Designed and launched comprehensive digital marketing campaigns aligning mailing lists, social media channels and website resulting in an increase in direct website sales and traffic of 20% over the previous year• Developed brand identity and brand guidelines for Magnadyne and sub-brands

As Marketing Development Manager, I directed in-house marketing and training teams to create diverse yet consistent marketing communication programs that lifted the KENWOOD brand to top 5 in market share or all car electronics product categories. I conducted market research utilizing consumer and retailer surveys via interviews, questionnaires, and round-tables to identify product development opportunities, promotions, and retailer rewards programs. I also created profitable Business to Business and Business to Consumer marketing campaigns in the car electronics category by analyzing marketing operations.Some achievements include: • Developing a yearly marketing strategy aligned with the company mission, values, and goals while effectively managing a marketing budget producing $200M in annual sales.• Increasing website traffic via integration of social media programs, partnerships, advertising, influencers, and event participation that consistently outperformed all other social programs by 50%+.• Transforming traditional training department into a product training/content generation force, which dramatically increased departmental reach to retailers and consumers and allowed cost-effective trainings, resulting in higher ROI and a $100K annual cost reduction.• Overseeing website administration, including reviewal of content performance using Google Analytics to implement changes which measurably improved the consumer experience.• Total accountability for trade-show success, including brand assets, messaging, product showcasing, and coordinating press conferences.

In this role, I designed, managed, and delivered marketing consulting and campaign services for international client. I also introduced brand management strategy promoting long-term sustainable success. 
Some accomplishments include: • Executing sales and marketing campaign goals, with a resulting 15% increase in sales, equating to $4M in revenue.• Redesigning the distribution strategy, leading to a 25% increase in direct retailer sales.• Increasing unit sales in key categories by developing tactical promotions.

In this role, I created sales training manuals and presented training programs to national retailers as well as regional independent and distributor accounts. Some achievements include: • Improving marketing department initiatives by writing technical and marketing copy for trade shows, in-store merchandising, and sales presentations.• Executing sales driving product trainings designed to target key products and categories.• Enhancing product features and benefits by managing photography and video content productions.