Tom Hodgson Email and Phone Number

Corporate communications support and creative development. • Ad creative and production • Information graphics • Brand and identity development • Photography and Photoshop • PowerPoint Template design • Logo development • Sales data sheets • Product brochures • Web banners

Directed creative staff to execute print, web and direct marketing campaigns. Managed the design and production of measurable channel and end-user sales materials including trade shows, seminars and international sales meetings. Enhanced employee productivity by creating employee motivational program. Created “Zero Carbon™” green marketing program. Designed the bezel for two generations of product lines saving $50,000 in industrial design fees. Designed corporate and brand identity saving $75,000 in design studio fees. Set up and operated in-house photo studio saving up to $5,000 per month on photographer fees. Replaced external ad agency with in-house creative department saving up to $200,000 annually in retainer and creative fees. Supported bicycle commute program as captain of commuter challenge team.Implemented operational efficiencies to maximize marketing budgets: • Trained writers to edit native page layout documents saving designer data input time.• Trained designers to photograph and retouch product line saving studio photo fees.• Provided design direction for product industrial design saving development costs.

Created and directed campaigns specializing in business-to-business and retail advertising, web site design and production. Projects included: • National award winning campaigns, Campbell Software, Chicago • Product identity and ad campaign for product launch, Eldec Corporation, Seattle • Web site development and national ad campaign for Database Inc., Seattle