Managed all corporate digital marketing platforms including corporate website, external email marketing automation platform, social media channels and internal email marketing.Some highlights:-Led complete overhaul of LaSalle.com corporate website in 2022-Began omnichannel marketing campaigns to counter previous approach of 'silo marketing'-Created first ever corporate paid campaigns on LinkedIn and Google Ads which both performed 2x of industry benchmarks-Key player in 2023 CRM transition (e.g. optimizing data quality/cleanliness, ensuring marketing needs were included in CRM configuration and thoroughly testing new platform prior to rollout)-Developed comprehensive strategy to boost research and sales team's email visibility through our marketing automation platform, Adobe Marketo Engage, which ultimately led to nearly 2.5x higher engagement when compared to industry benchmarks

Led Americas digital operations which included external website, marketing automation, property marketing and virtual events.• Managed rollout of Americas digital content across seven country websites • Headed a team of four direct reports with six additional in-country digital authors matrixed in• Was main digital contact for various business and marketing stakeholders ensuring timely and quality content delivery• Helped develop additional platform enhancements in partnership with IT team• Had responsibility to manage vendor/customer relationship covering numerous digital platforms/integrations

Managed global content delivery and operations across 20+ country websites.• Lead digital contact for rollout of high-level global campaigns like Davos/WEF, Future of Work and Ambitions Magazine• Helped regional/country digital teams develop digital content strategy to maximize ROI across various channels• Main liaison with IT development team to ensure all digital platforms ran as expected• Go-to digital stakeholder for release of urgent company news, acquisitions and personnel announcements

Partnered with stakeholders throughout the Americas region to deliver premium content assets for use across various business lines.• Produce custom content for a variety of JLL platforms, including JLL.com, OfficeRenew.com and TechSpec• Create email campaigns using Oracle's Eloqua marketing automation platform targeted towards lead generation• Oversee corporate social media accounts on Twitter, Facebook, LinkedIn and Instagram via Sprinklr's social media management platform

Content manager for Los Angeles, Phoenix, Denver and San Diego network sites. Additionally, managed all local network sports content (50+ sites).• Wrote 10+ feature pieces per day on local community, sports and news events• Managed social media interactions that totaled hundreds per month on each site• Utilized proper SEO, interlinking techniques to maximize exposure for content

Managing editor for Pioneer Press group sites in Chicago’s western suburbs.• Managed breaking news stories “on the fly”• Wrote feature pieces, did weekly Q/A segment with several community members• Managed sponsored content from sales team• Had hundreds of interactions monthly on our social media platforms (Twitter, Facebook)

Worked with talent and producers to help come up with relevant statistical information for Big Ten college football and college basketball for use on “BTN Live” and “The Pulse.”• Created full screen, font and lower third graphics packages

• Wrote news stories using a variety of top sources• Managed news content through NewsBoss newsroom automation system• Edited AP Prime Cuts audio for use in future stories

Successfully grew traffic and engagement for this network of sports web sites.• Created timely online content about college football and basketball• Used SEO & social media to attract users and drive visits• Employed conversational style and unique analysis to get people talking

Conducted advanced stat research on college football games for use in a major statistical breakdown at the end of each week. Content was used on CollegeFootballNews.com.

Created, assembled and distributed deadline-driven content for multiplatform use.• Broke the story of the 2011 Memorial Day train derailment in Northbrook, IL• Wrote news, sports, entertainment, business & lifestyle stories for on air & online use• Managed branded social media channels (Twitter, Facebook)• Managed multiple breaking news situations: fast & accurate multi-channel approach• Handled large volume of content, triple that of competing media outlets• Helped manage and mentor younger team members