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Michael C. Email & Phone Number
Senior Demand Generation Manager
at
SmartChoice
LinkedIn matched
✓ Verified May 2026
2 data sources
Profile completeness 71%
Current company
Role
Senior Demand Generation Manager
Location
St Petersburg, Florida, United States
Who is Michael C.? Overview
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Quick answer
Michael C. is listed as Senior Demand Generation Manager at SmartChoice, based in St Petersburg, Florida, United States. AeroLeads shows a matched LinkedIn profile for Michael C..
Michael C. previously worked as Senior Vice President, Global Head of Digital at Lasalle Investment Management and Director, Digital Marketing Operations, Americas at Jll.
Company email context
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SmartChoice
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Profile bio
About Michael C.
I have years of experience leading global digital marketing strategy and operations, including, but not limited to, external corporate websites, marketing automation (Adobe Marketo Engage/Poppulo), and social media platforms as well as property marketing assets.I've given stakeholders valuable branded tools to further business development. Additionally, through a custom-built lead generation program, we provided sales teams with marketing qualified leads (MQLs) to generate net new business/cross sell to existing customers.I am the ultimate self-starter with vast experience in content production, website strategy/operations, email marketing campaign development, social media management, public relations and broadcast journalism.
Current workplace
Michael C.'s current company
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12 roles
Michael C. work experience
A career timeline built from the work history available for this profile.
Senior Vice President, Global Head Of Digital
Managed all corporate digital marketing platforms including corporate website, external email marketing automation platform, social media channels and internal email marketing.Some highlights:-Led complete overhaul of LaSalle.com corporate website in 2022-Began omnichannel marketing campaigns to counter previous approach of 'silo marketing'-Created first.
Jan 2022 - Jun 2024
Director, Digital Marketing Operations, Americas
- Led Americas digital operations which included external website, marketing automation, property marketing and virtual events.
- Managed rollout of Americas digital content across seven country websites
- Headed a team of four direct reports with six additional in-country digital authors matrixed in
- Was main digital contact for various business and marketing stakeholders ensuring timely and quality content delivery
- Helped develop additional platform enhancements in partnership with IT team
- Had responsibility to manage vendor/customer relationship covering numerous digital platforms/integrations
Feb 2021 - Jan 2022
Manager, Digital Operations
- Managed global content delivery and operations across 20+ country websites.
- Lead digital contact for rollout of high-level global campaigns like Davos/WEF, Future of Work and Ambitions Magazine
- Helped regional/country digital teams develop digital content strategy to maximize ROI across various channels
- Main liaison with IT development team to ensure all digital platforms ran as expected
- Go-to digital stakeholder for release of urgent company news, acquisitions and personnel announcements
Nov 2017 - Feb 2021
Senior Associate, Digital Content
- Partnered with stakeholders throughout the Americas region to deliver premium content assets for use across various business lines.
- Produce custom content for a variety of JLL platforms, including JLL.com, OfficeRenew.com and TechSpec
- Create email campaigns using Oracle's Eloqua marketing automation platform targeted towards lead generation
- Oversee corporate social media accounts on Twitter, Facebook, LinkedIn and Instagram via Sprinklr's social media management platform
Sep 2015 - Nov 2017
Digital Editor, Chicago Sun Times Network
Sun Times Network
- Content manager for Los Angeles, Phoenix, Denver and San Diego network sites. Additionally, managed all local network sports content (50+ sites).
- Wrote 10+ feature pieces per day on local community, sports and news events
- Managed social media interactions that totaled hundreds per month on each site
- Utilized proper SEO, interlinking techniques to maximize exposure for content
Oct 2014 - Sep 2015
Community News Manager
Aggrego (Sun-Times Media)
- Managing editor for Pioneer Press group sites in Chicago’s western suburbs.
- Managed breaking news stories “on the fly”
- Wrote feature pieces, did weekly Q/A segment with several community members
- Managed sponsored content from sales team
- Had hundreds of interactions monthly on our social media platforms (Twitter, Facebook)
Dec 2013 - Oct 2014
Studio Researcher
- Worked with talent and producers to help come up with relevant statistical information for Big Ten college football and college basketball for use on “BTN Live” and “The Pulse.”
- Created full screen, font and lower third graphics packages
Sep 2013 - Dec 2013
Reporter/Producer
- Wrote news stories using a variety of top sources
- Managed news content through NewsBoss newsroom automation system
- Edited AP Prime Cuts audio for use in future stories
Sep 2013 - Dec 2013
Digital Content Producer & Blogger
- Successfully grew traffic and engagement for this network of sports web sites.
- Created timely online content about college football and basketball
- Used SEO & social media to attract users and drive visits
- Employed conversational style and unique analysis to get people talking
Sep 2012 - Sep 2013
Digital Content Producer: Game Researcher
College Football News
Conducted advanced stat research on college football games for use in a major statistical breakdown at the end of each week. Content was used on CollegeFootballNews.com.
Sep 2012 - Sep 2013
Content Writer, Producer & Editor
Merlin Media
- Created, assembled and distributed deadline-driven content for multiplatform use.
- Broke the story of the 2011 Memorial Day train derailment in Northbrook, IL
- Wrote news, sports, entertainment, business & lifestyle stories for on air & online use
- Managed branded social media channels (Twitter, Facebook)
- Managed multiple breaking news situations: fast & accurate multi-channel approach
- Handled large volume of content, triple that of competing media outlets
Jul 2011 - Sep 2012
FAQ
Frequently asked questions about Michael C.
Quick answers generated from the profile data available on this page.
What company does Michael C. work for?
Michael C. works for SmartChoice.
What is Michael C.'s role at SmartChoice?
Michael C. is listed as Senior Demand Generation Manager at SmartChoice.
Where is Michael C. based?
Michael C. is based in St Petersburg, Florida, United States while working with SmartChoice.
What companies has Michael C. worked for?
Michael C. has worked for Smartchoice, Lasalle Investment Management, Jll, Sun Times Network, and Aggrego (Sun-Times Media).
How can I contact Michael C.?
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