Mike Martin Email & Phone Number

Arlington, Virginia, Us

● Lead editorial initiatives for STEM content, fostering collaborative content development, production, and promotion processes for videos from Terra, PBS's Earth science YouTube channel.● Spearhead programming efforts for sustainability and climate initiatives, including extensive special cross-network special programming like Earth Month.● Conduct in-depth network channel analyses and "YouTube Landscape" presentations for Creators for STEM, sustainability, and educational content, informing content strategies for STEM, sustainability, climate, and educational themes.● Utilize both quantitative data analysis and qualitative taste and instincts/experience to provide in-depth creative feedback on videos, ensuring content resonates with audiences and achieves strategic objectives.● Analyze viewer data to inform and implement creative content strategies. Results include an 800% increase in viewership compared to previous series performance.● Author YouTube Community Tab posts, including post that became the most popular post in the channel’s 5-year history within a week of publication, garnering 30% more engagements than the second most popular.

San Bruno, Ca, Us

*Affected by Alphabet-wide layoffs in January 2023.● tl;dr: I help Creators & Media Companies grow their channels, creativity, and business on YouTube.● Identify content and performance trends across YouTube and among specific Partner groups—specifically focusing on Responsibility verticals: Civics, Family/Kids, Health, Human Rights, Learning, News, Social Impact, & Sustainability.● Develop, test, and distribute insights, content strategies, and best practices via go-to-market materials and trainings for internal teams.● Analyze and interpret data, define viewership patterns and growth metrics, and deliver recommendations based on data.● Work cross-functionally with operations, strategic partnerships, marketing, PR, product, and data teams to support audience development initiatives and YouTube priorities.● Help design and execute audience development and programming strategy plans for select partners, channels, and content.

San Bruno, Ca, Us

San Bruno, Ca, Us

San Bruno, Ca, Us

New York, New York, Us

● Wrote internationally-published Young Adult thriller The End Games, released in May 2013, and Mr. Fahrenheit, released in April 2016.● Praise included a starred review and selection as the #1 YA debut novelist of the year by Booklist; a Best Fiction for Young Adults winner by the American Library Association; a VOYA review calling The End Games “worthy of the early, great Stephen King”; and plaudits and support from authors including R.L. Stine and John Green.● By planning and executing an Influencer-based, zero-budget social media marketing campaign, videos that promoted The End Games received 300,000+ views during the week of publication, leading to book sales several times larger than the publisher’s expectations.

New York, Ny, Us

● Collaborated on-set and in post-production with Junior & Senior Video Producers and Development Partners to execute their vision for videos as efficiently as possible. ● Operated a wide variety of sound equipment and cameras on-set, with consistently high performance reviews from my superiors.● Ideated, developed, filmed, edited, and delivered my first BuzzFeed video, titled "Does Your Dog Actually Love You?" on Facebook and "Proof That Your Dog Loves You" on YouTube, which received more than 3.5 million views, earned outstanding Audience Retention, and attained high and positive levels of audience engagement across the two platforms.● Ideated, developed, edited, and delivered a timely video, titled "5 Most Shocking Revelations From The JFK Assassination Files," on extremely compressed deadline. Among other achievements, the video earned Audience Retention significantly higher than the channel's average and was picked up by news outlet MSN.● Edited videos for BuzzFeed on a freelance basis.

● Wrote official marketing material for CHASM, a highly-anticipated action-adventure video game, which Sony and Nintendo featured in their own promotional support.● Analyzed early gameplay builds to provide feedback on refining gamer's experience.● Collaborated with developers to edit several drafts of CHASM script.

● 15+ years of experience creating top-grade, professional, viral videos, in formats including edutainment, vlogs, BuzzFeed videos, documentaries, and more.

Missoula, Mt, Us

● Co-created “How to Adult” (youtube.com/learnhowtoadult), a “life skills” educational channel, produced by Hank Green (co-creator of YouTube channels Crash Course and SciShow) and John Green (co- creator of Crash Course, author of bestselling novels including The Fault in Our Stars, and producer of films including Paper Towns).● Recruited, managed, and collaborated with a creative team including freelance editors/animators, writers, and guest video hosts.● As “show-runner,” acted as the host, writer, director, editor, financial manager, SEO analyst, and social media manager for the channel, growing the channel from zero to 200,000+ subscribers.● Conceived and executed social media strategy to grow our brand— specifically using Tumblr to expand our reach, going from zero to 20,000+ Tumblr followers (learnhowtoadult.tumblr.com).● Partnered with brands such as Amazon and Warby Parker for product integration in How to Adult videos, scripting and creating videos based on their talking points and feedback

● Wrote and developed original screenplays with, among others, Valhalla Entertainment, OddBall Entertainment, and Kopelson Entertainment.● Most recently adapted my second novel, MR. FAHRENHEIT, into a feature screenplay for 82 Films and producer Braden Aftergood (LONE SURVIVOR, HELL OR HIGH WATER).● Worked as a script analyst, writing coverage for both writers and studios.

New York, Ny, Us

● Served as director, cinematographer, and editor of short-form documentaries about Teach For America and its employees.● Worked with broader video and social media teams to create "Buzzfeed-esque" videos for the organization's YouTube channel.

● Wrote weekly reviews of current video game and feature film releases for a local newspaper.

● Ran soundboard for all live morning news broadcasts.● Assisted in editing commercials to broadcast quality.

Bachelor'S Degree, Filmmaking

Religious Studies / English Literature