Mike Martin

Mike Martin Email and Phone Number

Strategic YouTube Content Expert & Creator | Assistant Director of Programming at PBS Digital Studios | Former Global Content Strategist at YouTube/Google, Creator & Audience Development at BuzzFeed & Complexly @ PBS
Mike Martin's Location
Los Angeles, California, United States, United States
Mike Martin's Contact Details

Mike Martin work email

Mike Martin personal email

n/a
About Mike Martin

I build things that make our Spaceship Earth a slightly more joyful place. AS A CONTENT CREATOR, PRODUCER, AND STRATEGIST:I've made videos, both editorial and branded, that received more than 15,000,000 views.Prior to my current position at Google, I co-created, ran, and grew the "life skills" YouTube channel "How to Adult" (youtube.com/learnhowtoadult) from zero to 250,000+ subscribers. Along the way, I also had the delightful good fortune of making videos at places like BuzzFeed and Teach For America.Through self-education and collaboration with some of online video's biggest Influencers, I've learned to take complex ideas and turn them into beautiful, fun, and simply shareable videos. And as an Analytics nerd, I'm as likely to be moved to tears by a video's Audience Retention as I am by its artfulness.(That's a joke.)(That is mostly a joke.)AS A WRITER:I've written award-winning novels published by HarperCollins around the world; collaborated with major Hollywood production companies and filmmakers to pen original and adapted screenplays; read and "covered" hundreds of screenplays; edited scripts and created marketing materials for amazing indie video games; and spent a decade as a video game and film critic. AS A HUMAN:I think the key to life is helping other people, each with whatever passion & quirk of talent we possess. I believe that creative work can be a force for spreading positivity through education and emotionally meaningful entertainment. If you have an opportunity to do that, I’d love to connect. Feel free to reach me at mikemartinwriter at gmail. Thanks for reading all the way to the bottom, and as they say in my hometown, don't forget to be awesome.Skills: Analytics Analysis, Public Speaking, Search Engine Optimization (SEO), Content Strategy, Writing, Cinematography, Video Production, Editing, Video Editing, Graphic Design, Creative Writing, and Hanging Out With Dogs Who All Love Me Even If They're Grumpy Or Whatever At First.

Mike Martin's Current Company Details
PBS

Pbs

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Strategic YouTube Content Expert & Creator | Assistant Director of Programming at PBS Digital Studios | Former Global Content Strategist at YouTube/Google, Creator & Audience Development at BuzzFeed & Complexly
Mike Martin Work Experience Details
  • Pbs
    Assistant Director Of Programming, Pbs Digital, Stem Content
    Pbs Nov 2023 - Present
    Arlington, Virginia, Us
    ● Lead editorial initiatives for STEM content, fostering collaborative content development, production, and promotion processes for videos from Terra, PBS's Earth science YouTube channel.● Spearhead programming efforts for sustainability and climate initiatives, including extensive special cross-network special programming like Earth Month.● Conduct in-depth network channel analyses and "YouTube Landscape" presentations for Creators for STEM, sustainability, and educational content, informing content strategies for STEM, sustainability, climate, and educational themes.● Utilize both quantitative data analysis and qualitative taste and instincts/experience to provide in-depth creative feedback on videos, ensuring content resonates with audiences and achieves strategic objectives.● Analyze viewer data to inform and implement creative content strategies. Results include an 800% increase in viewership compared to previous series performance.● Author YouTube Community Tab posts, including post that became the most popular post in the channel’s 5-year history within a week of publication, garnering 30% more engagements than the second most popular.
  • Youtube
    Global Content Strategy Lead, Responsibility
    Youtube Jun 2022 - Mar 2023
    San Bruno, Ca, Us
    *Affected by Alphabet-wide layoffs in January 2023.● tl;dr: I help Creators & Media Companies grow their channels, creativity, and business on YouTube.● Identify content and performance trends across YouTube and among specific Partner groups—specifically focusing on Responsibility verticals: Civics, Family/Kids, Health, Human Rights, Learning, News, Social Impact, & Sustainability.● Develop, test, and distribute insights, content strategies, and best practices via go-to-market materials and trainings for internal teams.● Analyze and interpret data, define viewership patterns and growth metrics, and deliver recommendations based on data.● Work cross-functionally with operations, strategic partnerships, marketing, PR, product, and data teams to support audience development initiatives and YouTube priorities.● Help design and execute audience development and programming strategy plans for select partners, channels, and content.
  • Youtube
    Global Content Strategy Lead, Family, Health, Learning, & Social Impact
    Youtube Jan 2021 - May 2022
    San Bruno, Ca, Us
  • Youtube
    Global Content Strategist, Family, Health, Learning, & Social Impact
    Youtube Mar 2020 - Jan 2021
    San Bruno, Ca, Us
  • Youtube
    Global Content Strategist, Family, Learning, & Social Impact
    Youtube Jul 2018 - Mar 2020
    San Bruno, Ca, Us
  • Harpercollins Publishers
    Novelist
    Harpercollins Publishers Nov 2011 - Jul 2018
    New York, New York, Us
    ● Wrote internationally-published Young Adult thriller The End Games, released in May 2013, and Mr. Fahrenheit, released in April 2016.● Praise included a starred review and selection as the #1 YA debut novelist of the year by Booklist; a Best Fiction for Young Adults winner by the American Library Association; a VOYA review calling The End Games “worthy of the early, great Stephen King”; and plaudits and support from authors including R.L. Stine and John Green.● By planning and executing an Influencer-based, zero-budget social media marketing campaign, videos that promoted The End Games received 300,000+ views during the week of publication, leading to book sales several times larger than the publisher’s expectations.
  • Buzzfeed
    Video Fellow And Freelance Editor
    Buzzfeed Jul 2017 - Jun 2018
    New York, Ny, Us
    ● Collaborated on-set and in post-production with Junior & Senior Video Producers and Development Partners to execute their vision for videos as efficiently as possible. ● Operated a wide variety of sound equipment and cameras on-set, with consistently high performance reviews from my superiors.● Ideated, developed, filmed, edited, and delivered my first BuzzFeed video, titled "Does Your Dog Actually Love You?" on Facebook and "Proof That Your Dog Loves You" on YouTube, which received more than 3.5 million views, earned outstanding Audience Retention, and attained high and positive levels of audience engagement across the two platforms.● Ideated, developed, edited, and delivered a timely video, titled "5 Most Shocking Revelations From The JFK Assassination Files," on extremely compressed deadline. Among other achievements, the video earned Audience Retention significantly higher than the channel's average and was picked up by news outlet MSN.● Edited videos for BuzzFeed on a freelance basis.
  • Bit Kid, Inc.
    Video Game Story / Marketing / Gameplay Consultant
    Bit Kid, Inc. May 2015 - Jun 2018
    ● Wrote official marketing material for CHASM, a highly-anticipated action-adventure video game, which Sony and Nintendo featured in their own promotional support.● Analyzed early gameplay builds to provide feedback on refining gamer's experience.● Collaborated with developers to edit several drafts of CHASM script.
  • Freelance Digital Video Production
    Video Producer
    Freelance Digital Video Production Jul 2001 - Jun 2017
    ● 15+ years of experience creating top-grade, professional, viral videos, in formats including edutainment, vlogs, BuzzFeed videos, documentaries, and more.
  • Complexly: Scishow, Crash Course And More
    Online Video Producer, Editor, And Host
    Complexly: Scishow, Crash Course And More Feb 2014 - Jan 2017
    Missoula, Mt, Us
    ● Co-created “How to Adult” (youtube.com/learnhowtoadult), a “life skills” educational channel, produced by Hank Green (co-creator of YouTube channels Crash Course and SciShow) and John Green (co- creator of Crash Course, author of bestselling novels including The Fault in Our Stars, and producer of films including Paper Towns).● Recruited, managed, and collaborated with a creative team including freelance editors/animators, writers, and guest video hosts.● As “show-runner,” acted as the host, writer, director, editor, financial manager, SEO analyst, and social media manager for the channel, growing the channel from zero to 200,000+ subscribers.● Conceived and executed social media strategy to grow our brand— specifically using Tumblr to expand our reach, going from zero to 20,000+ Tumblr followers (learnhowtoadult.tumblr.com).● Partnered with brands such as Amazon and Warby Parker for product integration in How to Adult videos, scripting and creating videos based on their talking points and feedback
  • Self-Employed
    Screenwriter And Script Analyst
    Self-Employed Jun 2007 - Dec 2016
    ● Wrote and developed original screenplays with, among others, Valhalla Entertainment, OddBall Entertainment, and Kopelson Entertainment.● Most recently adapted my second novel, MR. FAHRENHEIT, into a feature screenplay for 82 Films and producer Braden Aftergood (LONE SURVIVOR, HELL OR HIGH WATER).● Worked as a script analyst, writing coverage for both writers and studios.
  • Teach For America
    Video Producer
    Teach For America Sep 2015 - Apr 2016
    New York, Ny, Us
    ● Served as director, cinematographer, and editor of short-form documentaries about Teach For America and its employees.● Worked with broader video and social media teams to create "Buzzfeed-esque" videos for the organization's YouTube channel.
  • The Bridgeport News
    Video Game And Film Critic
    The Bridgeport News Oct 1999 - Dec 2009
    ● Wrote weekly reviews of current video game and feature film releases for a local newspaper.
  • Wdtv (Cbs Affiliate)
    Broadcast Sound Engineer
    Wdtv (Cbs Affiliate) 2008 - 2008
    ● Ran soundboard for all live morning news broadcasts.● Assisted in editing commercials to broadcast quality.

Mike Martin Skills

Canon Dslr Writing Video Game Production Social Media Video Production Apple Motion Public Speaking Graphic Design Youtube Photoshop Digital Media Video Editing Video Post Production Publishing Digital Marketing Photography Apple Software Video Game Journalism Seo Creative Writing Videography Video Screenwriting Microsoft Office Content Strategy Web Video Editing Entertainment Novels Social Media Marketing Final Cut Pro Film Adobe Premiere Pro Art Direction Adobe Illustrator Adobe Premiere Television Analytics Adobe Creative Suite Copywriting Film Production

Mike Martin Education Details

  • University Of North Carolina School Of The Arts
    University Of North Carolina School Of The Arts
    Filmmaking
  • West Virginia University
    West Virginia University
    Religious Studies / English Literature

Frequently Asked Questions about Mike Martin

What company does Mike Martin work for?

Mike Martin works for Pbs

What is Mike Martin's role at the current company?

Mike Martin's current role is Strategic YouTube Content Expert & Creator | Assistant Director of Programming at PBS Digital Studios | Former Global Content Strategist at YouTube/Google, Creator & Audience Development at BuzzFeed & Complexly.

What is Mike Martin's email address?

Mike Martin's email address is mi****@****ube.com

What schools did Mike Martin attend?

Mike Martin attended University Of North Carolina School Of The Arts, West Virginia University.

What are some of Mike Martin's interests?

Mike Martin has interest in Magic, Writing, Children, Investing, Youtube, Education, Public Speaking, Reading, Fitness, Music.

What skills is Mike Martin known for?

Mike Martin has skills like Canon Dslr, Writing, Video Game Production, Social Media, Video Production, Apple Motion, Public Speaking, Graphic Design, Youtube, Photoshop, Digital Media, Video Editing.

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