Built and strengthened customer relationships by offering tailored solutions through effective cross-selling, up-selling, and consultative selling strategies, increasing customer retention, satisfaction, and long-term loyalty.Conducted in-depth market analysis to identify business trends, forecast demand, and discover growth opportunities within the territory.Managed client portfolios, followed up on sales appointments, and developed customized proposals to align with… Show more Built and strengthened customer relationships by offering tailored solutions through effective cross-selling, up-selling, and consultative selling strategies, increasing customer retention, satisfaction, and long-term loyalty.Conducted in-depth market analysis to identify business trends, forecast demand, and discover growth opportunities within the territory.Managed client portfolios, followed up on sales appointments, and developed customized proposals to align with client-specific goals and needs.Achieved sales growth by proactively engaging with new and existing customers, nurturing high-value accounts, and improving territory management efficiency.Collaborated with cross-functional teams to align sales strategies with operational goals, ensuring seamless customer success and support.Territory Management | Sales Growth | Customer Retention & LoyaltyConsultative Selling | Cross-Selling & Up-Selling | Client SuccessMarket Analysis & Forecasting | Proposal Development | CRM ToolsB2B Sales | Account Management | Regional Business Development Show less

Key member of the founding leadership team, instrumental in driving business expansion and building the company from the ground up.Oversaw all operational functions, including technician training, recruitment of operations personnel, fleet management, and supply chain management (SCM) to ensure seamless day-to-day performance.Led service delivery with a focus on customer retention by implementing safety protocols and developing company-wide policies that improved service quality… Show more Key member of the founding leadership team, instrumental in driving business expansion and building the company from the ground up.Oversaw all operational functions, including technician training, recruitment of operations personnel, fleet management, and supply chain management (SCM) to ensure seamless day-to-day performance.Led service delivery with a focus on customer retention by implementing safety protocols and developing company-wide policies that improved service quality and compliance.Spearheaded HR initiatives to cultivate employee engagement, professional development, and growth in a high-performance sales environment.Championed technology innovation, leading the implementation of document management systems (DMS) to streamline operations, enhance compliance, and meet licensing requirements.Collaborated with cross-functional teams to align business operations with company goals, driving scalable growth and operational efficiency.Operations Leadership | Business Expansion | Supply Chain Management (SCM)Technician Training & Recruitment | Fleet Management | Service Quality & Safety ProtocolsHR Leadership | Employee Engagement & Growth | High-Performance Team ManagementTechnology Innovation | Document Management Systems (DMS) | Compliance ManagementCustomer Retention Strategies | Process Optimization | Operational Efficiency Show less

Pivoted to entrepreneurship during the Covid-19 pandemic, proactively transitioning from my role at ArborCare Tree Service to focus on self-study in online marketing and content creation.Acquired new digital marketing skills, including SEO, social media management, and content strategy, demonstrating resilience and adaptability in the face of economic challenges.Developed and executed marketing campaigns, applying search engine optimization (SEO) techniques and content creation… Show more Pivoted to entrepreneurship during the Covid-19 pandemic, proactively transitioning from my role at ArborCare Tree Service to focus on self-study in online marketing and content creation.Acquired new digital marketing skills, including SEO, social media management, and content strategy, demonstrating resilience and adaptability in the face of economic challenges.Developed and executed marketing campaigns, applying search engine optimization (SEO) techniques and content creation strategies to build online presence and engagement.Committed to continuous learning, leveraging online platforms and courses to expand expertise in digital marketing tools, analytics, and brand building during a period of uncertainty.Built foundational knowledge in marketing automation, web design, and e-commerce strategies, positioning myself to thrive in a fast-changing digital environment.Entrepreneurship | Digital Marketing & SEO | Content CreationSocial Media Management | Marketing Strategy | Brand BuildingMarketing Automation | Web Design & Development | Analytics & Data-Driven InsightsAdaptability & Resilience | Continuous Learning | E-Commerce Marketing Show less

Managed end-to-end sales processes for the sales and estimating division, focusing on driving revenue growth and enhancing brand visibility across multiple markets.Led strategic business expansion into key verticals, including residential, commercial, municipal, and utility sectors, identifying new opportunities and fostering long-term partnerships.Implemented sales strategies to penetrate new markets, positioning the organization as a leader in urban forestry and arboricultural… Show more Managed end-to-end sales processes for the sales and estimating division, focusing on driving revenue growth and enhancing brand visibility across multiple markets.Led strategic business expansion into key verticals, including residential, commercial, municipal, and utility sectors, identifying new opportunities and fostering long-term partnerships.Implemented sales strategies to penetrate new markets, positioning the organization as a leader in urban forestry and arboricultural consulting services.Collaborated with cross-functional teams to align sales efforts with operational objectives, ensuring smooth service delivery and customer satisfaction.Monitored KPIs and sales performance metrics to optimize the division’s performance, achieving consistent growth in revenue and client base.Sales Management | Revenue Growth | Urban Forestry ConsultingB2B Sales | Market Expansion | Brand Development & VisibilityVertical Market Strategy | Estimating & Proposal DevelopmentCross-Functional Collaboration | Sales Metrics & KPI MonitoringMunicipal, Utility, and Commercial Sectors | Customer Relationship Management (CRM) Show less

Provided expert consultation on comprehensive tree care services, specializing in insect and disease management for trees and landscapes across residential and commercial properties.Designed and implemented tree care programs focused on insect & disease mitigation, vegetation management, and budget optimization, ensuring alignment with client goals and environmental standards.Led and supervised urban forestry teams and crew leaders, fostering high performance through continuous… Show more Provided expert consultation on comprehensive tree care services, specializing in insect and disease management for trees and landscapes across residential and commercial properties.Designed and implemented tree care programs focused on insect & disease mitigation, vegetation management, and budget optimization, ensuring alignment with client goals and environmental standards.Led and supervised urban forestry teams and crew leaders, fostering high performance through continuous improvement initiatives and rigorous Quality Assurance (QA) inspections.Collaborated with property managers and homeowners to create customized care plans, balancing sustainability, cost efficiency, and long-term landscape health.Monitored industry trends and applied best practices in arboriculture, ensuring compliance with evolving safety regulations and environmental policies.Consulting Arborist Services | Urban Forestry Management | Tree Care ProgramsInsect & Disease Management | Vegetation Management | Budget OptimizationLeadership & Team Supervision | Quality Assurance (QA) InspectionsEnvironmental Compliance | Sustainability & Best Practices | Customer ConsultationResidential & Commercial Property Care | Crew Leadership & Training Show less

Supervised daily operations for the Alberta-Prairie Region, ensuring world-class service delivery and operational excellence across multiple client accounts.Led cross-functional teams, focusing on team performance, training, and engagement initiatives to foster a high-performance culture.Monitored financial performance and optimized budgets to align with organizational goals, driving cost efficiency and revenue growth.Developed and implemented operational processes to… Show more Supervised daily operations for the Alberta-Prairie Region, ensuring world-class service delivery and operational excellence across multiple client accounts.Led cross-functional teams, focusing on team performance, training, and engagement initiatives to foster a high-performance culture.Monitored financial performance and optimized budgets to align with organizational goals, driving cost efficiency and revenue growth.Developed and implemented operational processes to enhance productivity and improve service quality for residential, commercial, and municipal clients.Collaborated with executive leadership to align regional strategies with company-wide objectives, ensuring consistent service delivery and client satisfaction.Analyzed operational KPIs and generated performance reports to identify trends and inform data-driven decision-making.Operations Management | Team Leadership | Service Delivery OptimizationFinancial Performance Management | Budget Oversight | KPI MonitoringCross-Functional Collaboration | Process Improvement | Operational Strategy DevelopmentClient Satisfaction & Engagement | Data-Driven Decision-Making | Cost Efficiency Show less

Directed daily operations of the APM division, providing end-to-end support for company-wide operations and cross-functional team management.Developed, implemented, and communicated corporate policies and procedures to ensure alignment with organizational goals and industry standards.Led key initiatives focused on quality control, production efficiency, safety compliance, and operational excellence, driving continuous improvement across the division.Collaborated with… Show more Directed daily operations of the APM division, providing end-to-end support for company-wide operations and cross-functional team management.Developed, implemented, and communicated corporate policies and procedures to ensure alignment with organizational goals and industry standards.Led key initiatives focused on quality control, production efficiency, safety compliance, and operational excellence, driving continuous improvement across the division.Collaborated with senior leadership to identify and execute corporate development strategies, positioning the organization for scalable growth.Monitored KPIs to evaluate performance, implementing data-driven solutions to improve operational processes and ensure best-in-class outcomes.Operations Management | Corporate Policy Development | Team LeadershipAPM Division Operations | Operational Excellence | Quality Control & Safety ComplianceStrategic Corporate Development | Production Efficiency | KPI Monitoring & Process OptimizationCross-Functional Collaboration | Continuous Improvement Initiatives | Data-Driven Decision Making Show less

Directed daily operations, ensuring seamless department coordination and performance evaluation to maximize efficiency and operational effectiveness across all business units.Developed and implemented strategic initiatives focused on driving profitability, reducing operational costs, and supporting scalable business expansion into new markets.Managed financial operations, overseeing expense control, accounts payable (AP), and accounts receivable (AR) to address financial… Show more Directed daily operations, ensuring seamless department coordination and performance evaluation to maximize efficiency and operational effectiveness across all business units.Developed and implemented strategic initiatives focused on driving profitability, reducing operational costs, and supporting scalable business expansion into new markets.Managed financial operations, overseeing expense control, accounts payable (AP), and accounts receivable (AR) to address financial challenges and improve cash flow.Led team management efforts, emphasizing staff development, work planning, performance reviews, and issue resolution through creative problem-solving and leadership.Optimized resource utilization to enhance customer satisfaction, ensuring strict adherence to schedules, service delivery quality, and client expectations.Collaborated with cross-functional teams to align operations with business objectives, implementing continuous improvement initiatives for long-term success.General Management | Operations Leadership | Strategic Business ExpansionFinancial Operations Management | Accounts Payable (AP) & Receivable (AR) | Expense ControlTeam Leadership & Staff Development | Performance Reviews | Work Planning & Issue ResolutionCustomer Satisfaction & Service Quality | Resource Optimization | Continuous Improvement InitiativesCross-Functional Collaboration | Operational Efficiency | Creative Problem-Solving Show less

Designed and implemented comprehensive security programs for client sites, ensuring effective risk management, compliance, and operational excellence.Managed a $6M annual branch budget with a focus on fiscal responsibility, expense control, and maximizing profitability while maintaining service quality.Led client account operations, building strong relationships and implementing customer retention strategies to enhance client satisfaction and long-term… Show more Designed and implemented comprehensive security programs for client sites, ensuring effective risk management, compliance, and operational excellence.Managed a $6M annual branch budget with a focus on fiscal responsibility, expense control, and maximizing profitability while maintaining service quality.Led client account operations, building strong relationships and implementing customer retention strategies to enhance client satisfaction and long-term partnerships.Collaborated with Human Resources to align hiring practices with client requirements, developing job profiles and identifying candidates with the right qualifications.Managed daily operations of a 300+ employee workforce, spanning from entry-level staff to executive leadership, ensuring operational efficiency and meeting client expectations.Monitored KPIs and performance metrics to evaluate branch performance and implemented continuous improvement initiatives to optimize service delivery and employee productivity.Branch Management | Security Program Design | Operations LeadershipBudget Management & Expense Control | Client Relationship Management | Customer RetentionHR Collaboration & Talent Acquisition | Team Leadership & Workforce ManagementPerformance Metrics & KPI Monitoring | Continuous Improvement InitiativesRisk Management & Compliance | Cross-Functional Collaboration | Service Quality Optimization Show less

Formulated strategic business plans and goals to expand revenue and profitability across multiple branches, driving service excellence through effective team leadership and performance management.Built and retained high-performing teams, enhancing customer service by delivering tailored solutions aligned with client needs and expectations.Oversaw daily operations of 20 field technicians and a four-member office team, ensuring seamless coordination, adherence to schedules, and… Show more Formulated strategic business plans and goals to expand revenue and profitability across multiple branches, driving service excellence through effective team leadership and performance management.Built and retained high-performing teams, enhancing customer service by delivering tailored solutions aligned with client needs and expectations.Oversaw daily operations of 20 field technicians and a four-member office team, ensuring seamless coordination, adherence to schedules, and achievement of high-performance standards.Collaborated with cross-functional teams to align business operations with company objectives, improving efficiency and customer satisfaction.Monitored KPIs and operational metrics, implementing continuous improvement strategies to optimize service delivery and maximize productivity.Branch Management | Operations Leadership | Strategic Business PlanningRevenue Growth & Profitability | Team Building & Talent Retention | Customer Service ExcellenceField Operations Management | Performance Management & KPIs | Continuous Improvement InitiativesCross-Functional Collaboration | High-Performance Standards | Tailored Solutions Delivery Show less

Directed daily operations of the Burnaby Branch, ensuring quality service delivery and operational excellence across all departments.Managed the annual branch budget, focusing on expense control and maximizing profitability to align with organizational goals.Achieved sales targets by developing and implementing strategic initiatives that enhanced customer satisfaction and drove revenue growth.Monitored KPIs and performance metrics to ensure operational efficiency… Show more Directed daily operations of the Burnaby Branch, ensuring quality service delivery and operational excellence across all departments.Managed the annual branch budget, focusing on expense control and maximizing profitability to align with organizational goals.Achieved sales targets by developing and implementing strategic initiatives that enhanced customer satisfaction and drove revenue growth.Monitored KPIs and performance metrics to ensure operational efficiency, meeting or exceeding key business objectives.Collaborated with cross-functional teams to streamline processes, align service delivery with customer expectations, and ensure continuous improvement.Service Management | Branch Operations | Budget Management & Expense ControlSales Target Achievement | KPI Monitoring & Performance Metrics | Strategic InitiativesCustomer Satisfaction & Service Quality | Operational Efficiency | Process ImprovementCross-Functional Collaboration | Profitability Optimization | Continuous Improvement Strategies Show less

Implemented Integrated Pest Management (IPM) strategies across industrial, commercial, and residential settings, ensuring effective, safe, and environmentally responsible pest control solutions.Monitored pest activity patterns and applied data-driven decision-making to tailor control methods for optimal outcomes.Collaborated with clients and on-site teams to address pest-related concerns, providing consultation and preventative strategies to minimize future… Show more Implemented Integrated Pest Management (IPM) strategies across industrial, commercial, and residential settings, ensuring effective, safe, and environmentally responsible pest control solutions.Monitored pest activity patterns and applied data-driven decision-making to tailor control methods for optimal outcomes.Collaborated with clients and on-site teams to address pest-related concerns, providing consultation and preventative strategies to minimize future infestations.Ensured compliance with safety protocols and environmental regulations, balancing efficiency with sustainability.Led on-site pest control operations, mentoring junior technicians and ensuring high standards in service delivery.Integrated Pest Management (IPM) | Industrial, Commercial, and Residential Pest ControlData-Driven Pest Control Solutions | Environmental Sustainability | Regulatory ComplianceClient Consultation & Preventative Strategies | Team Leadership & Mentorship | Safety ProtocolsOn-Site Operations Management | Problem Solving & Root Cause Analysis | Customer Service Excellence Show less

Provided airside ground food and beverage services to multiple airlines, specializing in timely and efficient service delivery for Canadian Airlines.Operated high-lift catering trucks and service vans under an airside vehicle operating license, ensuring safe and seamless operations within strict airport protocols.Coordinated with airline staff and ground teams to meet flight schedules, ensuring on-time service and adherence to quality standards.Monitored inventory and… Show more Provided airside ground food and beverage services to multiple airlines, specializing in timely and efficient service delivery for Canadian Airlines.Operated high-lift catering trucks and service vans under an airside vehicle operating license, ensuring safe and seamless operations within strict airport protocols.Coordinated with airline staff and ground teams to meet flight schedules, ensuring on-time service and adherence to quality standards.Monitored inventory and replenished supplies to maintain smooth service operations, supporting multiple flights daily.Ensured compliance with aviation safety protocols, maintaining high standards of food safety and operational excellence in a fast-paced environment.Airside Operations | Ground Food & Beverage Services | Catering LogisticsHigh-Lift Truck Operation | Airside Vehicle Operating License | On-Time Service DeliveryInventory Management | Quality Standards & Compliance | Aviation Safety ProtocolsCross-Team Coordination | Operational Efficiency | Customer-Focused Service Delivery Show less