Vp Of Operations And Strategy
Current► Lead new client programs and provide essential functions including operations, marketing strategy, sales, employee onboarding, and training for a premiere event marketing company.► Fully produced a 10,000 person, one-day outdoor event. Attendance more than doubled YoY and finished an average of 8% below budget each year since I got involved. ► Managed the Experiential Marketing program for 2 major clients, Atlanta Journal-Constitution and Kaiser Permanente, each with 2-3 active projects.► Created a one-month pilot training program for a client that turned into a 2-year contract resulting in $1.1 million in additional revenue. ► Rebuilt planning and execution for a 20,000 person event that led to a 24% increase in NPS and expansion from one domestic event to three international events.► Onboarded an ongoing team of 20 to support experiential events with various clients. ► Developed an 18-month promotional tour, spanning 35 cities, reaching 11,000 consumers and creating 84% retention as a result. ► Ensured programs stayed 5% under budget while improving overall impact and performance. ► Increased brand awareness while launching detailed marketing campaigns for established brands and startups. ► Consulted with company since 2012 on a part-time project basis, and joined full-time in 2022.
