Provide deep analytics and data-driven decision-making, with Subject Matter Expertise in Advanced TV. Cultivate close relationships with 5 exchanges and 3 ad servers with $150M under influence in Q3 2023. Deliver actionable insights to ensure scaled, quality, omni-channel supply for Yahoo DSP. Consult Business Development, Product, and Strategy teams on growth opportunities and success drivers. Investigate deal, auction, and server issues and partner with Engineering to improve algorithms and fix bugs. Monitor bid signals and QPS volume to foster healthy integrations and advocate for enhancements.

Led team of 3 analysts based in San Francisco & New York City focused on providing data-driven insights to support Yahoo’s programmatic, omni-channel SSP. Established CTV SME, growing revenue 160% YoY in 2021 through partnership expansion, cross-team collaboration, business focus, and supply strategy execution to generate more than $160MM+. Analyzed CTV trends, identifying and executing on a business opportunity that resulted in $32M in 2022. Evaluated and modeled large strategic deals and provided recommendations to senior leadership. Developed and expanded relationships across Product teams, helping to shape the direction of the business, focus priorities, and consult on and successfully launch a minimum of 10 new features.

Established CTV SME, growing revenue 160% YoY in 2021 through partnership expansion, cross-team collaboration, business focus, and supply strategy execution to generate more than $160MM+. Analyzed CTV trends, identifying and executing on a business opportunity that resulted in $32M in 2022. Evaluated and modeled large strategic deals and provided recommendations to senior leadership. Developed and expanded relationships across Product teams, helping to shape the direction of the business, focus priorities, and consult on and successfully launch a minimum of 10 new features.

Identified platform-level trends, risk and opportunities across video, display, mobile, and native supply via adhoc analysis, audits and troubleshooting. Spearheaded Profitability initiatives, acting as project lead coordinating with stakeholders across Sales, BizOps, Product, BI, Yield, and Engineering. Implemented a process to monitor and optimize, improving supply health and profit margins, and resulting in dozens of accounts becoming profitable. Analyzed bid behavior and auction performance, advising Business, Yield, and Engineering Partners on auction price strategy and driving incremental revenue and improved RPMs.

Collaborated with sales leadership and product partners to implement a new video inventory strategy, resulting in higher CPM’s, increased monetization rates, fewer credits and reduced vendor costs. Yielded an incremental $3M in revenue over prior quarter and 40% growth in the diluted CPM. Redesigned and operationalized a new video booking process to improve efficiency, accuracy, and CSAT,eliminating errors and reducing credits by more than 50%. Modeled high-demand Xbox TV to maximize fill with strategic planning, raising monetization by 10% YoY. Partnered with Freewheel to improve the forecasting process and rectify forecasting and delivery discrepancies.

Managed takeover reservations totaling $19M in actualized Xbox revenue in addition to MSN channels. Acted as Xbox SME including capacity management, seasonal trends, reservations, and performance analysis. Worked with the sales team on RFP requests maximizing revenue while mitigating risk through inventory management, creative solutions and policy enforcement.

Key contributor in increasing sales by over 100% and Gross Margin by over 50% in a two year periodthrough a combination of additional product selection, new account acquisition, strategic pricing, SEOoptimization, enhanced website features and inventory management. Created an Automated Inventory Management System and coordinated with IT through the successful launch, increasing inventory accuracy and decreasing application time by 90%. Doubled both the brand and product selection online in a one year period, partnering with 150 suppliers. Analyzed sales reports and market trends and monitored competition to determine optimal competitive pricing, potential new brands, and product and category shortfalls.

Top Ad Sales Representative during tenure; Sold 72% of advertisements overall. Maintained existing client relations and obtained new clients through cold calling and Media Kit distribution.Performed all administrative duties in the office; Created Operations Manuals for every position.

Performed business analysis and created a business plan. Translated, edited and made improvements to marketing materials and website. Created PowerPoint marketing presentation in English and Spanish for prospective clients.

Mentored new students on course schedule planning, student activities, local culture and attractions, and general college advantages and potential difficulties. Recruited prospective students through campus tours and letter writing.

Coordinated monthly blood drives with the American Red Cross. Established Streamline late-night bus system to deter drunk driving; launched funding campaign. Submitted annual budget, proposed business plan and presented monthly and year-end reviews.