• Teach graduate level (IPSS) students to be ready for the coming consumer data revolution by understanding the psychology of consumer behavior and application of data to drive business growth• Facilitate Business Planning Capstone course to lead innovative thinking concepts and development of business ideas for graduate level students

• Jumped into ambiguous ecommerce environment to build and grow an insights and data strategy team for D2C Amazon ecommerce strategy • Implementing innovation process for next generation mapping exercise to uncover purchase barriers and solutions based on consumer journeys in Amazon ecommerce• Working closely with data, media, content, creative teams and clients to define project roadmap, and its elements and evolving solutions to solve for incremental use-cases

• Established and led large scale data partnership deals with c-suites, senior executives with clients and agencies across CPG, Auto, Pharma, Beauty, and other verticals• Created a culture of innovation by identifying innovative projects, developing a 5 year strategy plan to enable consumer growth with key KPIs • Promoted and fostered a "learning culture" by monitoring latest industry thinking and innovation to inform direction for future strategies/plans• Leveraged stakeholder management with active communication and education at key sector and market level • Managed and networked across different stakeholders in a matrixed environment, with a highly collaborative mindset

• Created ethical, data strategy offering and built team to lead work across accounts, increasing client billings from $200k to $6.4MM• Acted as a trusted advisor to key senior stakeholders and C-Suite level clients, proactively stayed closely connected to them to influence consumer data strategy engagement, participation, and optimization• Established the strategic frame and KPIs measuring the performance of all brands creative initiatives across platforms on all consumer touchpoints - D2C, B2B, media, search, GTM strategy• Spearheaded 1st party data use case strategy within marketing and beyond to identify opportunities for innovation to drive impact from 1P data for richer audience insights, more personalized activation, more granular measurement and new commercial use cases• Create and implement vision and roadmaps across multiple channels with strategy, data scientists, CX architects, engineers and creative teams• Leverage omni-channel knowledge to define measurement across multiple accounts, strategically aligning to business goals, managing multi-variate testing and implementing data collection methodology• Collaborate with internal teams to define project scopes and build value into data offerings through new partnerships and approaches

• Managed Marketing Sciences department, including Consumer Journey, Audience Segmentation, Measurement Framework, Analysis and Measurement, across $1B Nissan media business, with $2MM Tech Evaluation and Testing budget• Identified key business needs, developed and implemented solutions spanning audiences, creative messaging and media channels including Addressable TV, Programmatic, Social and Search• Developed relationships with key stakeholders across seven agencies, third party vendors, publishers and senior clients to uncover and improve measurement and technology related challenges• Consulted, trained and worked with internal partner teams including global teams, investment, strategy, advanced analytics, creative and technology to develop and push forward MTA initiatives, audience segmentation, automation for data and research initiatives

• Grew data sciences team on Novartis from one person to five people in four months, before taking over Samsung analytics team• Managed team on the Samsung account for more efficient process creation, automation and project management in defining campaign goals and measurement across the purchase funnel with Multi-Touch Attribution• Built relationships with clients through presentations, updated SOW's, researched POV's and technology platform recommendations for improved automation and enhanced analytics• Created solutions for account challenges including ad verification and makegood processes designed to save clients and agency money while negotiating with publishers and vendors for maximum cost efficiency

• Increased global team productivity, saving 500+ hours yearly by defining, managing and implementing technology projects in an agile developer environment, across global offices• Defined implementation of private exchange and programmatic workflows across technology platforms, ensuring adherence to ad verification standards across vendors• Created processes to streamline work at all levels and across multiple teams, trained a 30+ person team and established extensive QA practices to ensure continued accuracy• Managed the creation and implementation of a RESTful API across global offices establishing the necessary database parameters and coordinating successful integration with over 100 partners

Xente Media is an innovative research and media planning company designed to help small businesses in their advertising.