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Tiffany Johnson Email & Phone Number
Audience and Data Strategy Lead
at
WPP Media
1 work email found
@feedvisor.com
2 phones found area 212
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
Audience and Data Strategy Lead
Location
New York City Metropolitan Area, United States, United States
Company size
Who is Tiffany Johnson? Overview
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Quick answer
Tiffany Johnson is listed as Audience and Data Strategy Lead at WPP Media, a company with 28322 employees, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at feedvisor.com, phone signal with area code 212, and a matched LinkedIn profile for Tiffany Johnson.
Tiffany Johnson previously worked as Data Strategy Lead at Mindshare and Adjunct Professor - Consumer Behavior, Business Planning and Strategy at New York University. Tiffany Johnson holds Masters, Advertising from Syracuse University.
Company email context
Email format at WPP Media
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{first}.{last}@feedvisor.com
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AeroLeads found 1 current-domain work email signal for Tiffany Johnson. Compare company email patterns before reaching out.
Profile bio
About Tiffany Johnson
Experienced media and technology professional with knowledge in basic programming languages, agile work environments, project management, data management and analysis specific to media planning and buying. History of successfully managing projects with U.S. and international technology and media teams.
Listed skills include Digital Marketing, Online Advertising, Advertising, Digital Media, and 45 others.
Current workplace
Tiffany Johnson's current company
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Wpp Media
16 roles
Tiffany Johnson work experience
A career timeline built from the work history available for this profile.
Data Strategy Lead
Current
Dec 2023 - Present
Adjunct Professor - Consumer Behavior, Business Planning And Strategy
Current- Teach graduate level (IPSS) students to be ready for the coming consumer data revolution by understanding the psychology of consumer behavior and application of data to drive business growth
- Facilitate Business Planning Capstone course to lead innovative thinking concepts and development of business ideas for graduate level students
Sep 2021 - Present
Member Of The Board Of Advisors
Current
Aug 2020 - Present
Head Of Business Insights & Strategy
- Jumped into ambiguous ecommerce environment to build and grow an insights and data strategy team for D2C Amazon ecommerce strategy
- Implementing innovation process for next generation mapping exercise to uncover purchase barriers and solutions based on consumer journeys in Amazon ecommerce
- Working closely with data, media, content, creative teams and clients to define project roadmap, and its elements and evolving solutions to solve for incremental use-cases
May 2022 - Dec 2023
Vp, Innovation & Data
- Established and led large scale data partnership deals with c-suites, senior executives with clients and agencies across CPG, Auto, Pharma, Beauty, and other verticals
- Created a culture of innovation by identifying innovative projects, developing a 5 year strategy plan to enable consumer growth with key KPIs
- Promoted and fostered a "learning culture" by monitoring latest industry thinking and innovation to inform direction for future strategies/plans
- Leveraged stakeholder management with active communication and education at key sector and market level
- Managed and networked across different stakeholders in a matrixed environment, with a highly collaborative mindset
Jul 2021 - May 2022
Member Of The Board Of Advisors
Mar 2020 - Apr 2022
Member Of The Board Of Advisors
Jul 2021 - Jan 2022
Senior Director, Ethical Tech & Data Analytics
- Created ethical, data strategy offering and built team to lead work across accounts, increasing client billings from $200k to $6.4MM
- Acted as a trusted advisor to key senior stakeholders and C-Suite level clients, proactively stayed closely connected to them to influence consumer data strategy engagement, participation, and optimization
- Established the strategic frame and KPIs measuring the performance of all brands creative initiatives across platforms on all consumer touchpoints - D2C, B2B, media, search, GTM strategy
- Spearheaded 1st party data use case strategy within marketing and beyond to identify opportunities for innovation to drive impact from 1P data for richer audience insights, more personalized activation, more granular.
- Create and implement vision and roadmaps across multiple channels with strategy, data scientists, CX architects, engineers and creative teams
- Leverage omni-channel knowledge to define measurement across multiple accounts, strategically aligning to business goals, managing multi-variate testing and implementing data collection methodology
Dec 2018 - Sep 2021
Marketing Sciences And Technology Lead
- Managed Marketing Sciences department, including Consumer Journey, Audience Segmentation, Measurement Framework, Analysis and Measurement, across $1B Nissan media business, with $2MM Tech Evaluation and Testing budget
- Identified key business needs, developed and implemented solutions spanning audiences, creative messaging and media channels including Addressable TV, Programmatic, Social and Search
- Developed relationships with key stakeholders across seven agencies, third party vendors, publishers and senior clients to uncover and improve measurement and technology related challenges
- Consulted, trained and worked with internal partner teams including global teams, investment, strategy, advanced analytics, creative and technology to develop and push forward MTA initiatives, audience segmentation.
Jan 2017 - Dec 2018
Associate Director, Technology And Analytics
- Grew data sciences team on Novartis from one person to five people in four months, before taking over Samsung analytics team
- Managed team on the Samsung account for more efficient process creation, automation and project management in defining campaign goals and measurement across the purchase funnel with Multi-Touch Attribution
- Built relationships with clients through presentations, updated SOW's, researched POV's and technology platform recommendations for improved automation and enhanced analytics
- Created solutions for account challenges including ad verification and makegood processes designed to save clients and agency money while negotiating with publishers and vendors for maximum cost efficiency
Jul 2015 - Dec 2016
Supervisor, Technology Projects And Operations
- Increased global team productivity, saving 500+ hours yearly by defining, managing and implementing technology projects in an agile developer environment, across global offices
- Defined implementation of private exchange and programmatic workflows across technology platforms, ensuring adherence to ad verification standards across vendors
- Created processes to streamline work at all levels and across multiple teams, trained a 30+ person team and established extensive QA practices to ensure continued accuracy
- Managed the creation and implementation of a RESTful API across global offices establishing the necessary database parameters and coordinating successful integration with over 100 partners
Aug 2013 - Jul 2015
Media And Technology Consutant, Owner
Xente Media is an innovative research and media planning company designed to help small businesses in their advertising.
Nov 2009 - Mar 2014
Media Strategy And Technology Implementations
Icf International/Top Flight
Apr 2010 - Aug 2013
Marketing Coordinator And Digital Media Specialist
Ego Tv And Killscreen Tv
Aug 2008 - Jul 2009
Researcher And Interactive Planner
Jan 2008 - Jul 2008
3 education records
Tiffany Johnson education
Masters, Advertising
Syracuse University
M.B.A., Marketing
Hood College
B.A., Journalism
Webster University
FAQ
Frequently asked questions about Tiffany Johnson
Quick answers generated from the profile data available on this page.
What company does Tiffany Johnson work for?
Tiffany Johnson works for WPP Media.
What is Tiffany Johnson's role at WPP Media?
Tiffany Johnson is listed as Audience and Data Strategy Lead at WPP Media.
What is Tiffany Johnson's email address?
AeroLeads has found 1 work email signal at @feedvisor.com for Tiffany Johnson at WPP Media.
What is Tiffany Johnson's phone number?
AeroLeads has found 2 phone signal(s) with area code 212 for Tiffany Johnson at WPP Media.
Where is Tiffany Johnson based?
Tiffany Johnson is based in New York City Metropolitan Area, United States, United States while working with WPP Media.
What companies has Tiffany Johnson worked for?
Tiffany Johnson has worked for Wpp Media, Mindshare, New York University, Advanced Contextual, and Feedvisor.
How can I contact Tiffany Johnson?
You can use AeroLeads to view verified contact signals for Tiffany Johnson at WPP Media, including work email, phone, and LinkedIn data when available.
What schools did Tiffany Johnson attend?
Tiffany Johnson holds Masters, Advertising from Syracuse University.
What skills is Tiffany Johnson known for?
Tiffany Johnson is listed with skills including Digital Marketing, Online Advertising, Advertising, Digital Media, Media Planning, Social Media Marketing, Social Media, and Media Buying.
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