Tom Lassandro Email & Phone Number

Piscataway, New Jersey, US

Lead marketer responsible for developing & executing data-driven multi-channel marketing strategies and tactics---brand awareness, demand generation, sales revenue---to propel growth for a leading commercial trailer leasing, sales, maintenance, & consulting firm.

In today's challenging economy, small, mid-size, and enterprise companies are desperate to make marketing more productive, accountable, and profitable while driving revenue. Since 2005, I have helped leaders develop and implement successful B2B marketing strategies and tactics---research, product, program, channel, content, demand, and operations---for.

Led Fastwyre's B2C & B2B marketing, sales, and revenue growth strategies and tactics. Developed and implemented plans for multi-channel programs and campaigns to increase awareness, drive revenue, decrease churn, reduce costs, and mitigate risks with quantifiable objectives and measured results.

Austin, TX, US

Responsible for achieving marketing and sales objectives by driving demand and revenue for global data center, co-location, and interconnection solutions to the mid, enterprise, G2000 business market, and the day-to-day management of marketing technology systems, processes, and personnel. Provides ongoing leadership for developing and implementing lead.

Austin, TX, US

New York, New York, US

Digital Realty acquired Telx in October 2015. Designed multitouch, enterprise-wide demand creation programs and created “in a box” campaign framework that drove co-location and interconnection revenue by leveraging inbound and outbound tactics for Sales, Inside Sales, and Business Development. Directly managed budget allocation; target selection; offer.

Rye Brook, NY, US

Demand generation and alliance marketing strategist. Created and implemented targeted online and email programs, campaigns, processes, and systems designed to build brand awareness, establish market position, nurture, and increase the marketing pipeline and sales funnel for leading information technology and cloud services provider serving business.

Lead marketer for M5 Networks, a national provider of Voice-over-IP phone systems delivered as an Internet-based managed service---“Voice-as-a-Service." Created and executed overall marketing and public relations strategy and tactics targeting mid-size business market and channel community.

Marketing and channel strategist. Led cross-functional teams in the planning and execution of product development, pricing, delivery, and promotion of voice, data, broadband, video, and wireless services. Recruited, hired, and developed product marketing team, agencies, and vendors.

Bethpage, New York, US

Directed product marketing plans and activities for the development, pricing, delivery, and promotion of voice, data, Internet, video, and broadband services marketed under the Lightpath and Optimum Business brands. Managed Recruited, hired, and developed product marketing team, agencies, and vendors.

Senior Marketing executive for pre-IPO internetworking professional services firm with primary funding by CISCO SYSTEMS and MORGAN STANLEY (incorporated as THRUPOINT, INC., April, 2000). Selected to steer the successful development, implementation, and management of the corporate marketing strategy, budget, and virtual staff.

Marketing Executive for a communications consulting start-up focusing on Telecommunications Visioning, Technology Project Management, Alternative Workplace Strategies, and Telecommunications Outsourcing. COMSUL was acquired by SUPERIOR CONSULTANT HOLDINGS CORPORATION and integrated into ENTERPRISE CONSULTING GROUP in December 1997.

Led regional marketing team for the U.S. subsidiary of CABLE & WIRELESS plc, one of the world’s leading providers of integrated communications and a major global carrier of voice, data, and Internet communications traffic.