Tom Lassandro Email and Phone Number
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Multi-disciplined marketing executive with 20-plus years demand generation, operations, and communications expertise. Vast experience in creating and executing B2B sales-led go-to-market and integrated marketing strategies---thought leadership, positioning, promotion, and performance---for telecommunications and information technology services start-ups, mid-level and Fortune 500 organizations. Strengths include business, leadership, and technical skills that build collaborative relationships and increase Marketing's credibility, brand awareness, and ability to drive revenue and profits.Specialties: Research & Analysis, Data Management, Product Strategy, Market Planning, Program Development, Channel Management, Sales Enablement, On-line/Off-line Communications, Content Marketing, Public Relations, Demand Generation, Account-based Marketing, Marketing Operations, Demand Diagnostician, AI Enthusiast & Realist
Contract Leasing Corp.
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Vice President MarketingContract Leasing Corp. Apr 2024 - PresentPiscataway, New Jersey, UsLead marketer responsible for developing & executing data-driven multi-channel marketing strategies and tactics---brand awareness, demand generation, sales revenue---to propel growth for a leading commercial trailer leasing, sales, maintenance, & consulting firm.
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Ceo, Cmo, Vp Marketing Consultant & Advisor | Fractional Demand & Mops LeaderTechnology Marketing Lifecycle Aug 2021 - PresentIn today's challenging economy, small, mid-size, and enterprise companies are desperate to make marketing more productive, accountable, and profitable while driving revenue. Since 2005, I have helped leaders develop and implement successful B2B marketing strategies and tactics---research, product, program, channel, content, demand, and operations---for technology-based businesses, professional services firms, and non-profit organizations.
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Vice President Marketing DevelopmentFastwyre Broadband Jul 2023 - Apr 2024Led Fastwyre's B2C & B2B marketing, sales, and revenue growth strategies and tactics. Developed and implemented plans for multi-channel programs and campaigns to increase awareness, drive revenue, decrease churn, reduce costs, and mitigate risks with quantifiable objectives and measured results. -
Sr. Director, Demand Generation & Marketing OperationsDigital Realty Jan 2017 - Jul 2021Austin, Tx, UsResponsible for achieving marketing and sales objectives by driving demand and revenue for global data center, co-location, and interconnection solutions to the mid, enterprise, G2000 business market, and the day-to-day management of marketing technology systems, processes, and personnel. Provides ongoing leadership for developing and implementing lead acquisition/lead generation programs and campaigns; data management; sales, marketing, channel integration; analysis/reporting of critical sales and marketing metrics. -
Director, Marketing ProgramsDigital Realty Oct 2015 - Dec 2016Austin, Tx, Us
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Director, Marketing ProgramsThe Telx Group, Inc. Jul 2011 - Oct 2015New York, New York, UsDigital Realty acquired Telx in October 2015. Designed multitouch, enterprise-wide demand creation programs and created “in a box” campaign framework that drove co-location and interconnection revenue by leveraging inbound and outbound tactics for Sales, Inside Sales, and Business Development. Directly managed budget allocation; target selection; offer design, content creation, and calls to action; setting program goals and measurement criteria; internal and external resources. -
Director, Online Marketing & Strategic AlliancesBroadview Networks Nov 2009 - Jul 2011Rye Brook, Ny, UsDemand generation and alliance marketing strategist. Created and implemented targeted online and email programs, campaigns, processes, and systems designed to build brand awareness, establish market position, nurture, and increase the marketing pipeline and sales funnel for leading information technology and cloud services provider serving business customers. -
Director, MarketingM5 Networks, Inc. Aug 2007 - Oct 2008Lead marketer for M5 Networks, a national provider of Voice-over-IP phone systems delivered as an Internet-based managed service---“Voice-as-a-Service." Created and executed overall marketing and public relations strategy and tactics targeting mid-size business market and channel community.
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Corporate Director Commercial MarketingFrontier, A Citizens Communications Company Feb 2006 - Jul 2007Marketing and channel strategist. Led cross-functional teams in the planning and execution of product development, pricing, delivery, and promotion of voice, data, broadband, video, and wireless services. Recruited, hired, and developed product marketing team, agencies, and vendors.
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Director Business Product MarketingLightpath/Cablevision Systems Corp. Apr 2000 - Aug 2005Bethpage, New York, UsDirected product marketing plans and activities for the development, pricing, delivery, and promotion of voice, data, Internet, video, and broadband services marketed under the Lightpath and Optimum Business brands. Managed Recruited, hired, and developed product marketing team, agencies, and vendors. -
Director Of MarketingTotal Network Solutions Jan 1999 - Apr 2000Senior Marketing executive for pre-IPO internetworking professional services firm with primary funding by CISCO SYSTEMS and MORGAN STANLEY (incorporated as THRUPOINT, INC., April, 2000). Selected to steer the successful development, implementation, and management of the corporate marketing strategy, budget, and virtual staff.
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Regional Director - Marketing & Business DevelopmentComsul Ltd. Feb 1997 - Dec 1998Marketing Executive for a communications consulting start-up focusing on Telecommunications Visioning, Technology Project Management, Alternative Workplace Strategies, and Telecommunications Outsourcing. COMSUL was acquired by SUPERIOR CONSULTANT HOLDINGS CORPORATION and integrated into ENTERPRISE CONSULTING GROUP in December 1997.
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Regional Marketing ManagerCable & Wireless, Inc. Aug 1994 - Feb 1997Led regional marketing team for the U.S. subsidiary of CABLE & WIRELESS plc, one of the worlds leading providers of integrated communications and a major global carrier of voice, data, and Internet communications traffic.
Tom Lassandro Skills
Tom Lassandro Education Details
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Fordham UniversityPsychology
Frequently Asked Questions about Tom Lassandro
What company does Tom Lassandro work for?
Tom Lassandro works for Contract Leasing Corp.
What is Tom Lassandro's role at the current company?
Tom Lassandro's current role is Multi-disciplined Marketing leader helping B2B tech companies drive demand, accelerate growth, generate revenue, and enable Marketing & Sales teams.
What is Tom Lassandro's email address?
Tom Lassandro's email address is tl****@****lty.com
What is Tom Lassandro's direct phone number?
Tom Lassandro's direct phone number is +163187*****
What schools did Tom Lassandro attend?
Tom Lassandro attended Fordham University.
What skills is Tom Lassandro known for?
Tom Lassandro has skills like Leadership, Direct Marketing, Lead Management, Social Media, Salesforce.com, Online Marketing, Marketing Analytics, Channel Partners, Software As A Service, Sales Support, Sales Operations, Telecommunications.
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