• Led and performed advanced quantitative analysis and techniques, chiefly focused on customer profiles segmentation and brand health tracking for Banking, Automobile, Confectionery, and Personal Care clients- Employed various statistical analysis models to achieve meaningful and actionable segmentation for both Affluent and Small Business customers for the largest private bank in Vietnam. The result laid a foundation for further research and strategic plans for the subsequent 3-5 years• Led the process to customize an approach that classifies the social economic class for banking customers. The approach created a new paradigm for consumer banking research in Vietnam since customers' household economy information remains a mystery• Streamlined the working processes and weekly data report through creating an automated process to produce an excel based interactive dashboard; assured 100% accuracy in data summarization and reporting, and reduced the amount of time-consuming by 96%• Explored and led initiatives into new product development platform and implementation that increased the annual revenue by 18%• Facilitated knowledge sharing through team training across countries about research techniques and application tools (SPSS, Power BI, etc.)

• Enhanced relationships with clients via an end-to-end service, including met clients to take briefs, proposed research designs, analyzed data, wrote reports, presented, and consulted the findings to clients• Managed and delivered several types of research including product concept test, pricing, customer satisfaction, brand health check, tracking, U&A, and segmentation for various categories (i.e. Banking, Automobile, Confectionery, Retail, and Personal Care)• Collaborated with cross-functional teams including fieldwork operation, finance, data, and consumer insights to customize timeline, budget and define room for growth in the financial, banking, and FMCG category• Led and trained team members on project management, research methodology, data analysis, and client service skills; guaranteed everything was well-delivered

• Managed fully projects on the daily-basis, including designed questionnaires, set up projects’ timeline, briefed fieldwork team, and worked on top-lines and reports• Self-taught SPSS syntax and Advance Excel to build automated tracking dashboards for key clients, reducing resources needed and marking competitive selling points since the reader easily go through and digest a huge load of data

• Assisted account manager and senior researchers on data input and report formatting• Overviewed fieldwork progress and communicated with the operation team on a daily basis, guaranteed projects run smoothly

• Supported the team to set up two E-commerce start-ups of Rocket Internet in Vietnam, including Zalora (Fashionable) and OfficeFab (Stationery), was merged with Lazada in 2013• Contacted new suppliers and persuaded them to cooperate and sign contracts, achieving 30 contracts signed within two months• Compared, set price for products on the website, and prepared quotations for customers• Analyzed orders to forecast which products should be stocked and recommend combo packages to customers, winning ten monthly repeat orders with total values increased approximated 23%

• Wrote news for Kenh14.vn – the most prominent teenagers’ online channels in Vietnam• Specialized in Music, Life, and Study categories, which provided useful information for youngsters about life events, study advice, and heated music trends in Vietnam and over the world