Tara Mogan Email & Phone Number

𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗜𝗖 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 & 𝗕𝗥𝗔𝗡𝗗 𝗣𝗢𝗦𝗜𝗧𝗜𝗢𝗡𝗜𝗡𝗚: Drive the strategic vision of e-Beach Wagon, positioning it as the leader in the premium beach gear market. Spearhead marketing initiatives that showcase the patented multi-functional design, engineered to navigate diverse terrains, with design patents secured in both the U.S. and China. Drive revenue growth and establish brand dominance.𝗠𝗘𝗗𝗜𝗔 𝗢𝗨𝗧𝗥𝗘𝗔𝗖𝗛 & 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥 𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧: Lead comprehensive media outreach, collaborating with press, TV, radio, and print outlets while overseeing interviews to amplify brand visibility. Enhance the digital presence through website management, social media, and SEO strategies, significantly boosting customer acquisition and engagement. Ensure a premium customer experience, foster brand loyalty, and implement long-term customer retention programs.𝗣𝗘𝗥𝗙𝗢𝗥𝗠𝗔𝗡𝗖𝗘 𝗢𝗣𝗧𝗜𝗠𝗜𝗭𝗔𝗧𝗜𝗢𝗡 & 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗚𝗥𝗢𝗪𝗧𝗛: Continuously optimize marketing performance metrics, delivering industry-leading customer engagement, retention, and overall business growth. Through data-driven strategies and a focus on customer satisfaction, contribute to e-Beach Wagon’s status as the top-rated choice on Google for electric motorized beach wagons.

𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 & 𝗖𝗟𝗜𝗘𝗡𝗧 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬: Owner and founder of a premium consulting firm specializing in strategic marketing for the home improvement and business-to-consumer sectors. Highly selective in choosing clients, ensuring a solid fit at the management level, and partnering only with businesses committed to growth and innovation.𝗗𝗜𝗩𝗘𝗥𝗦𝗘 𝗖𝗟𝗜𝗘𝗡𝗧 𝗣𝗢𝗥𝗧𝗙𝗢𝗟𝗜𝗢 & 𝗧𝗔𝗜𝗟𝗢𝗥𝗘𝗗 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡𝗦: Works with a broad range of clients, from small and medium-sized enterprises to Fortune 500 companies, delivering customized marketing solutions designed to meet specific business needs. Offers short-term, long-term, consulting, and project-based services aimed at driving meaningful results and sustainable growth.𝗖𝗢𝗠𝗠𝗜𝗧𝗠𝗘𝗡𝗧 𝗧𝗢 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗦𝗨𝗖𝗖𝗘𝗦𝗦: Dedicated to helping businesses achieve their goals through innovative marketing strategies and a results-driven approach. The focus on strategic growth ensures that each client receives the highest level of service, driving impactful outcomes across industries.

Columbia, Maryland, Us

𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬: Diversified marketing from radio to print, direct mail, outdoor, and digital strategies. Implemented gFour Marketing program, increasing referrals, reviews, and repeat business. Redesigned automated emails and texts for a personalized experience. Launched a 10-video series across YouTube, website, and email. Introduced roof tune-ups, driving upsells.𝗕𝗥𝗔𝗡𝗗 𝗥𝗘𝗣𝗢𝗦𝗜𝗧𝗜𝗢𝗡𝗜𝗡𝗚: Rebranded from discounted roofer to premium home service provider. Launched campaigns for James Hardie, Infinity by Marvin, GAF Energy, and Slocomb. Produced a 2024 branded video across platforms. Created DBA for Nu Look Roofing, Siding, and Windows, boosting search visibility. Increased brand awareness in Pennsylvania by achieving a 4.9 GMB rating with 100+ reviews in less than six months. Launched a spiff program for external reviews.𝗧𝗘𝗖𝗛𝗡𝗢𝗟𝗢𝗚𝗬 𝗜𝗡𝗧𝗘𝗚𝗥𝗔𝗧𝗜𝗢𝗡: Overhauled call center, improving conversion with KPIs and commissions. Brought call center back in-house post-COVID. Led RFP and launched new phone system with AI features. Introduced branded and local phone numbers, improved scripts, and spam remediation.𝗟𝗘𝗔𝗗 𝗚𝗘𝗡𝗘𝗥𝗔𝗧𝗜𝗢𝗡 & 𝗩𝗘𝗡𝗗𝗢𝗥 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧: Negotiated pay for performance and revenue share vendor agreements, optimizing spend. Tested lead aggregation to maintain lead volume. Defined KPIs, holding vendors accountable. Launched employee referral program for self-generated leads.𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗢𝗣𝗧𝗜𝗠𝗜𝗭𝗔𝗧𝗜𝗢𝗡: Enhanced website for direct response. Centralized video content, optimizing for search. Implemented an online scheduler, improved chat, and negated negative reviews.𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 & 𝗧𝗥𝗔𝗡𝗦𝗜𝗧𝗜𝗢𝗡 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧: Supported transition post-sale, assisting new ownership. Built custom reporting for marketing, sales, and operations to track performance. Created flexible budgets, adjusting for performance and seasonality.

Wilmington, De, Us

𝗖𝗢𝗦𝗧 𝗢𝗣𝗧𝗜𝗠𝗜𝗭𝗔𝗧𝗜𝗢𝗡 & 𝗘𝗙𝗙𝗜𝗖𝗜𝗘𝗡𝗖𝗬: Delivered $3.4M in cost savings by reducing marketing spend by 20.8% (from $18.5M to $14.7M) while increasing call volume and driving revenue growth. Optimized marketing strategies improved ROAS by 76.6%, increasing marketing-attributed revenue by 40% ($93.5M to $130.9M). Year-over-year sales rose 12.3% ($211M to $237M), with a 10.4% boost in inbound call volume. Internalized media buying and video production, saving $300K annually. Renegotiated vendor contracts, securing savings through pay-for-performance models, and redirected $800K from branding to high-impact direct-response campaigns.𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗚𝗥𝗢𝗪𝗧𝗛 & 𝗠𝗔𝗥𝗞𝗘𝗧 𝗘𝗫𝗣𝗔𝗡𝗦𝗜𝗢𝗡: Led expansion from 4 to 12 companies, seamlessly integrating eight acquisitions, including four standalone entities. Optimized strategies that grew revenue by 30%, maintaining a lean 6% marketing spend.𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗜𝗖 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣: Developed tailored marketing strategies based on market analysis and media review. Built a Marketing Attribution Model using Domo for real-time tracking and ROI optimization, supported by an internal marketing analytics team. Developed an interactive digital iBook for sales presentations.𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠𝗔𝗧𝗜𝗢𝗡 & 𝗣𝗘𝗥𝗙𝗢𝗥𝗠𝗔𝗡𝗖𝗘: Launched new websites, integrated live chat, and added online scheduling, boosting customer engagement. Increased Google reviews for affiliates (Harp’s five-star reviews rose from 16 to 201). Piloted vendor programs to optimize spend by seasonality, maximizing ROI. Created a Speed Team in the Call Center specifically for lead aggregrators, doubling revenue from $5M to $10M by enhancing lead conversions.𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣: Expanded the marketing team from 12 to 20, adding roles in media buying, video production, digital, and analytics. Achieved a 97% satisfaction rate from the marketing team in a 2019 Denison Culture Survey.

Wilmington, De, Us

As part of the executive team at Horizon Services, reported directly to Dave Geiger, CEO and founder, and Raj Karanam, operating partner and managing director at Sun Capital Partners. Led transformative marketing strategies that fueled substantial growth and operational excellence. During this time, Horizon Services expanded from 4 to 12 companies across DE, PA, NJ, MD, CT, GA, VA, and FL. The marketing initiatives were instrumental in driving revenue from $47M to $130M (2010-2016) and from $211M to $237M (2018-2019), solidifying Horizon as a dominant player in the HVAC, plumbing, and electrical services industries.

Fulton, Maryland, Us

𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 & 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬: As the first VP of Marketing at Window Nation, led inbound and outbound marketing for 9 offices across 5 key markets. Joined the executive team alongside the CEO and President, playing a critical role in shaping the company's marketing strategy. Managed $14M and $18.2M budgets in 2017 and 2018, respectively, reducing marketing spend from 17% to 13% while increasing ROI by 25%. Data-driven strategies optimized resource allocation and exceeded growth targets.𝗧𝗘𝗔𝗠 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 & 𝗘𝗫𝗣𝗔𝗡𝗦𝗜𝗢𝗡: Recruited and developed a team of 80+ professionals across Marketing, Call Center, Field Marketing, and Events, while overseeing three external agencies. Expanded call center from 9 to 30 employees, significantly improving lead management. Opened a new office in Pittsburgh, adding $5.5M in revenue.𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗚𝗥𝗢𝗪𝗧𝗛 & 𝗣𝗘𝗥𝗙𝗢𝗥𝗠𝗔𝗡𝗖𝗘: Through organic efforts, strategic marketing initiatives fueled significant revenue growth from $73M to $103M. Surpassed monthly sales targets by 19% in February 2017 and achieved the first $12M net sales month in November 2017. A comprehensive marketing attribution model was also developed to track campaign effectiveness and optimize spending.𝗦𝗔𝗟𝗘𝗦 & 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗢𝗡: Revamped in-home sales materials and training manuals, improving engagement and consistency. Launched the #AskAaron video series, addressing customer FAQs and boosting social media engagement. Introduced professional instructional videos to enhance team training and product understanding.𝗕𝗥𝗔𝗡𝗗𝗜𝗡𝗚 & 𝗥𝗘𝗣𝗨𝗧𝗔𝗧𝗜𝗢𝗡: Strengthened Window Nation’s brand by increasing customer reviews across all markets by 30%. Improved Glassdoor rating from 3.6 to 4.5, with employee reviews rising from 20 to 69, reflecting a more robust company culture. Continuously monitored competitors, allowing for strategic adjustments to maintain a competitive edge.

Wilmington, De, Us

𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣, 𝗘𝗫𝗣𝗔𝗡𝗦𝗜𝗢𝗡 & 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗚𝗥𝗢𝗪𝗧𝗛: Reported directly to Co-owner Mark Aitken, leading marketing efforts that were pivotal in Horizon Services' expansion and revenue growth from 2010 to 2016. Marketing initiatives increased the service footprint, driving revenue from $47M in 2010 to $130M by 2016—all through organic growth. In New Jersey, first-year (2013) revenue hit $8M, doubling to $16M by 2014. A new location in Maryland opened in 2015, generating $4.2M in revenue by year-end. The marketing budget grew from $4.6M to $15.5M, supporting offices across Delaware, Pennsylvania, New Jersey, and Maryland while expanding the service area from 146 to 789 zip codes.𝗞𝗘𝗬 𝗜𝗡𝗜𝗧𝗜𝗔𝗧𝗜𝗩𝗘𝗦 & 𝗖𝗔𝗠𝗣𝗔𝗜𝗚𝗡𝗦: A $2.5M direct mail campaign delivered 1.6 million pieces per month, alongside a $2.2M pay-per-click program covering 19 counties. These initiatives helped establish a strong regional presence. Additionally, 74 TV commercials were professionally produced and aired on ABC, CBS, and NBC, boosting brand visibility.𝗗𝗔𝗧𝗔-𝗗𝗥𝗜𝗩𝗘𝗡 𝗢𝗣𝗧𝗜𝗠𝗜𝗭𝗔𝗧𝗜𝗢𝗡: A data-driven marketing approach optimized campaign performance and improved ROI. Digital tools, including a mobile site, customer portal, and SMS capabilities, enhanced customer engagement and the overall experience.𝗣𝗛𝗜𝗟𝗔𝗡𝗧𝗛𝗥𝗢𝗣𝗬 & 𝗧𝗔𝗟𝗘𝗡𝗧 𝗗𝗘𝗩𝗘𝗟𝗢𝗣𝗠𝗘𝗡𝗧: Horizon Helps, the company’s philanthropic arm, managed 1,000+ events and contributed over $1.2M in donations. A marketing internship program was established through partnerships with local colleges, while marketing consultation was provided to Nexstar Network contractors across the U.S.

Ambler, Pennsylvania, Us

𝗔𝗖𝗖𝗢𝗨𝗡𝗧 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 & 𝗕𝗥𝗔𝗡𝗗 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬: Oversaw Benchworks' second-largest account, The Coca-Cola Company, at a fully integrated marketing firm specializing in design, production, branding, and corporate client support for mid-sized firms and Fortune 500 companies. Managed marketing initiatives for beverage brands FUZE, NOS, Rehab, and Full Throttle, contributing to $1.5M in annual sales while managing $4M in point-of-sale (POS) and liquid assets. Led the introduction of subsidiary brands to Coca-Cola’s distributors post-acquisition, driving integration and market alignment.𝗖𝗟𝗜𝗘𝗡𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 & 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗗𝗘𝗩𝗘𝗟𝗢𝗣𝗠𝗘𝗡𝗧: Delivered exceptional account management, supporting 70 sales personnel and 500 bottling distribution centers. Maintained and nurtured relationships with over 20 key partners and vendors. Played an instrumental role in developing, launching, and training for a new online portal for POS ordering. Sourced and developed four custom brand kits to support major product launches, facilitating seamless execution for new offerings.𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗘𝗫𝗣𝗔𝗡𝗦𝗜𝗢𝗡 & 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗜𝗖 𝗜𝗡𝗜𝗧𝗜𝗔𝗧𝗜𝗩𝗘𝗦: Spearheaded the expansion of operations, scaling from a single facility to two warehouses. Secured new accounts with Honest Tea and illy issimo, contributing to business growth. Additionally collaborated on high-profile projects for clients such as CBRE, Strayer, Ecolab, Wyeth, Shire, Tourism of the Bahamas, T. Rowe Price, and the Chesapeake Bay Foundation, further strengthening Benchworks' industry footprint.

Deerfield, Il, Us

𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣: At Happy Harry’s, the tenth-largest pharmacy chain in the U.S. prior to its acquisition by Walgreens in 2006, contributed to the marketing department during a period when the company operated 76 locations, employed 2,700 people, and generated nearly half a billion in revenue. Established a professional in-house photography studio to enhance internal capabilities, photographing retail products for advertisements and preparing executive and pharmacist portraits for media use. Designed all newspaper circulars and print materials, establishing cohesive ad themes and collaborating closely with the merchandising team to optimize product positioning for maximum consumer engagement.𝗥𝗘𝗧𝗔𝗜𝗟 𝗕𝗥𝗔𝗡𝗗𝗜𝗡𝗚 & 𝗖𝗔𝗠𝗣𝗔𝗜𝗚𝗡 𝗘𝗫𝗘𝗖𝗨𝗧𝗜𝗢𝗡: Drove the transition from film to digital photo sales, aligning with technological advancements and enhancing customer offerings. Led the design and management of retail signage across 76 stores in Delaware, Pennsylvania, Maryland, and New Jersey, ensuring consistent branding and visual appeal. Staged window displays in high-traffic stores to capture consumer interest and increase foot traffic. Additionally, provided meticulous proofreading for all advertising materials, ensuring accuracy and professionalism across campaigns.𝗧𝗘𝗔𝗠 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 & 𝗘𝗩𝗘𝗡𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧: Played an active role in managing and mentoring department interns, fostering creativity and efficiency within the team. Designed, ordered, and managed point-of-sale materials, enhancing customer engagement across all retail locations. Supported the planning and execution of the annual company picnic, a major event with a $250K budget attended by 2,700 employees. Following the acquisition by Walgreens, recognized for excellence in work and offered a position at Walgreens’ corporate headquarters—one of only 12 employees from a 270-member corporate staff to receive this opportunity.