Tara Mogan Email and Phone Number
Entrepreneur | Award-Winning Home Improvement Marketer | Top 50 Philadelphia Female Leader at
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e-Beach Wagon
Tara Mogan's Location
Greater Philadelphia, United States, United States
Tara Mogan's Contact Details
Tara Mogan work email
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Tara Mogan personal email
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About Tara Mogan
Meet Tara Mogan, an unstoppable force and true trailblazer in the marketing world. With unwavering determination and an indomitable spirit, Tara has shattered glass ceilings and exceeded expectations throughout her remarkable 22-year career. Her relentless drive and unparalleled success have consistently propelled her to promotions in every position she has held, solidifying her reputation as a fearless and highly accomplished female leader.Tara's strength of character and resolute mindset have catapulted her to the forefront of the marketing industry. With an impressive 14-year tenure in the home improvement sector, she has conquered challenges and achieved extraordinary results. From collaborating with small local businesses to spearheading marketing strategies for Fortune 500 companies, Tara's expertise transcends boundaries and leaves an indelible mark on the industry.What sets Tara apart is her unique ability to infuse her leadership style with an unwavering sense of ownership. She approaches her role as if she were running her own company, investing unwavering care and commitment into both the organization and its employees. This dedication extends to her involvement in the successful sale of three companies, two of which were facilitated through private equity, and one through a private sale. Tara's proficiency in analyzing marketing strategies and scaling companies for growth and successful exits showcases her strategic acumen and comprehensive skill set.One of Tara's notable achievements was her pivotal role in Horizon Group Holdings' organic and M&A growth strategy. Overseeing marketing for 12 home service companies with a combined revenue of $237M, she led the company's expansion across eight states and seven metropolitan statistical areas. Tara's strategic vision and unwavering pursuit of excellence propelled the company to unprecedented heights.With a proven track record of integrated marketing success, Tara has partnered with renowned brands such as Walgreens, Coca-Cola, Wyeth, and Window Nation. Her results-oriented approach and implementation of best practices consistently deliver outstanding outcomes for both B2B and B2C sectors, elevating brands to new levels of success.
Tara Mogan's Current Company Details
E-Beach Wagon
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Entrepreneur | Award-Winning Home Improvement Marketer | Top 50 Philadelphia Female Leader
Tara Mogan Work Experience Details
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Co-OwnerE-Beach Wagon Oct 2020 - Presentπ¦π§π₯ππ§ππππ ππππππ₯π¦πππ£ & ππ₯ππ‘π π£π’π¦ππ§ππ’π‘ππ‘π: Drive the strategic vision of e-Beach Wagon, positioning it as the leader in the premium beach gear market. Spearhead marketing initiatives that showcase the patented multi-functional design, engineered to navigate diverse terrains, with design patents secured in both the U.S. and China. Drive revenue growth and establish brand dominance.π ππππ π’π¨π§π₯ππππ & ππ¨π¦π§π’π ππ₯ ππ‘πππππ ππ‘π§: Lead comprehensive media outreach, collaborating with press, TV, radio, and print outlets while overseeing interviews to amplify brand visibility. Enhance the digital presence through website management, social media, and SEO strategies, significantly boosting customer acquisition and engagement. Ensure a premium customer experience, foster brand loyalty, and implement long-term customer retention programs.π£ππ₯ππ’π₯π ππ‘ππ π’π£π§ππ ππππ§ππ’π‘ & ππ¨π¦ππ‘ππ¦π¦ ππ₯π’πͺπ§π: Continuously optimize marketing performance metrics, delivering industry-leading customer engagement, retention, and overall business growth. Through data-driven strategies and a focus on customer satisfaction, contribute to e-Beach Wagonβs status as the top-rated choice on Google for electric motorized beach wagons.
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Founder | OwnerImarketeur Apr 2020 - Presentππππππ₯π¦πππ£ & πππππ‘π§ π¦π§π₯ππ§πππ¬: Owner and founder of a premium consulting firm specializing in strategic marketing for the home improvement and business-to-consumer sectors. Highly selective in choosing clients, ensuring a solid fit at the management level, and partnering only with businesses committed to growth and innovation.πππ©ππ₯π¦π πππππ‘π§ π£π’π₯π§ππ’πππ’ & π§ππππ’π₯ππ π¦π’ππ¨π§ππ’π‘π¦: Works with a broad range of clients, from small and medium-sized enterprises to Fortune 500 companies, delivering customized marketing solutions designed to meet specific business needs. Offers short-term, long-term, consulting, and project-based services aimed at driving meaningful results and sustainable growth.ππ’π π ππ§π ππ‘π§ π§π’ ππ¨π¦ππ‘ππ¦π¦ π¦π¨ππππ¦π¦: Dedicated to helping businesses achieve their goals through innovative marketing strategies and a results-driven approach. The focus on strategic growth ensures that each client receives the highest level of service, driving impactful outcomes across industries. -
Chief Marketing OfficerNu Look Home Design Jun 2022 - Jul 2024Columbia, Maryland, Usπ ππ₯πππ§ππ‘π π¦π§π₯ππ§πππ¬: Diversified marketing from radio to print, direct mail, outdoor, and digital strategies. Implemented gFour Marketing program, increasing referrals, reviews, and repeat business. Redesigned automated emails and texts for a personalized experience. Launched a 10-video series across YouTube, website, and email. Introduced roof tune-ups, driving upsells.ππ₯ππ‘π π₯ππ£π’π¦ππ§ππ’π‘ππ‘π: Rebranded from discounted roofer to premium home service provider. Launched campaigns for James Hardie, Infinity by Marvin, GAF Energy, and Slocomb. Produced a 2024 branded video across platforms. Created DBA for Nu Look Roofing, Siding, and Windows, boosting search visibility. Increased brand awareness in Pennsylvania by achieving a 4.9 GMB rating with 100+ reviews in less than six months. Launched a spiff program for external reviews.π§ππππ‘π’ππ’ππ¬ ππ‘π§πππ₯ππ§ππ’π‘: Overhauled call center, improving conversion with KPIs and commissions. Brought call center back in-house post-COVID. Led RFP and launched new phone system with AI features. Introduced branded and local phone numbers, improved scripts, and spam remediation.ππππ πππ‘ππ₯ππ§ππ’π‘ & π©ππ‘ππ’π₯ π ππ‘ππππ ππ‘π§: Negotiated pay for performance and revenue share vendor agreements, optimizing spend. Tested lead aggregation to maintain lead volume. Defined KPIs, holding vendors accountable. Launched employee referral program for self-generated leads.πππππ§ππ π’π£π§ππ ππππ§ππ’π‘: Enhanced website for direct response. Centralized video content, optimizing for search. Implemented an online scheduler, improved chat, and negated negative reviews.ππππππ₯π¦πππ£ & π§π₯ππ‘π¦ππ§ππ’π‘ π ππ‘ππππ ππ‘π§: Supported transition post-sale, assisting new ownership. Built custom reporting for marketing, sales, and operations to track performance. Created flexible budgets, adjusting for performance and seasonality. -
Chief Marketing OfficerHorizon Services, Llc. Apr 2019 - Mar 2020Wilmington, De, Usππ’π¦π§ π’π£π§ππ ππππ§ππ’π‘ & ππππππππ‘ππ¬: Delivered $3.4M in cost savings by reducing marketing spend by 20.8% (from $18.5M to $14.7M) while increasing call volume and driving revenue growth. Optimized marketing strategies improved ROAS by 76.6%, increasing marketing-attributed revenue by 40% ($93.5M to $130.9M). Year-over-year sales rose 12.3% ($211M to $237M), with a 10.4% boost in inbound call volume. Internalized media buying and video production, saving $300K annually. Renegotiated vendor contracts, securing savings through pay-for-performance models, and redirected $800K from branding to high-impact direct-response campaigns.π₯ππ©ππ‘π¨π ππ₯π’πͺπ§π & π ππ₯πππ§ ππ«π£ππ‘π¦ππ’π‘: Led expansion from 4 to 12 companies, seamlessly integrating eight acquisitions, including four standalone entities. Optimized strategies that grew revenue by 30%, maintaining a lean 6% marketing spend.π¦π§π₯ππ§ππππ π ππ₯πππ§ππ‘π ππππππ₯π¦πππ£: Developed tailored marketing strategies based on market analysis and media review. Built a Marketing Attribution Model using Domo for real-time tracking and ROI optimization, supported by an internal marketing analytics team. Developed an interactive digital iBook for sales presentations.πππππ§ππ π§π₯ππ‘π¦ππ’π₯π ππ§ππ’π‘ & π£ππ₯ππ’π₯π ππ‘ππ: Launched new websites, integrated live chat, and added online scheduling, boosting customer engagement. Increased Google reviews for affiliates (Harpβs five-star reviews rose from 16 to 201). Piloted vendor programs to optimize spend by seasonality, maximizing ROI. Created a Speed Team in the Call Center specifically for lead aggregrators, doubling revenue from $5M to $10M by enhancing lead conversions.ππππππ₯π¦πππ£: Expanded the marketing team from 12 to 20, adding roles in media buying, video production, digital, and analytics. Achieved a 97% satisfaction rate from the marketing team in a 2019 Denison Culture Survey. -
Vice President Of MarketingHorizon Services, Llc. Mar 2018 - Mar 2019Wilmington, De, UsAs part of the executive team at Horizon Services, reported directly to Dave Geiger, CEO and founder, and Raj Karanam, operating partner and managing director at Sun Capital Partners. Led transformative marketing strategies that fueled substantial growth and operational excellence. During this time, Horizon Services expanded from 4 to 12 companies across DE, PA, NJ, MD, CT, GA, VA, and FL. The marketing initiatives were instrumental in driving revenue from $47M to $130M (2010-2016) and from $211M to $237M (2018-2019), solidifying Horizon as a dominant player in the HVAC, plumbing, and electrical services industries.
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Vice President Of MarketingWindow Nation Jun 2016 - Dec 2017Fulton, Maryland, Usππππππ₯π¦πππ£ & π¦π§π₯ππ§πππ¬: As the first VP of Marketing at Window Nation, led inbound and outbound marketing for 9 offices across 5 key markets. Joined the executive team alongside the CEO and President, playing a critical role in shaping the company's marketing strategy. Managed $14M and $18.2M budgets in 2017 and 2018, respectively, reducing marketing spend from 17% to 13% while increasing ROI by 25%. Data-driven strategies optimized resource allocation and exceeded growth targets.π§πππ ππππππ₯π¦πππ£ & ππ«π£ππ‘π¦ππ’π‘: Recruited and developed a team of 80+ professionals across Marketing, Call Center, Field Marketing, and Events, while overseeing three external agencies. Expanded call center from 9 to 30 employees, significantly improving lead management. Opened a new office in Pittsburgh, adding $5.5M in revenue.π₯ππ©ππ‘π¨π ππ₯π’πͺπ§π & π£ππ₯ππ’π₯π ππ‘ππ: Through organic efforts, strategic marketing initiatives fueled significant revenue growth from $73M to $103M. Surpassed monthly sales targets by 19% in February 2017 and achieved the first $12M net sales month in November 2017. A comprehensive marketing attribution model was also developed to track campaign effectiveness and optimize spending.π¦ππππ¦ & π ππ₯πππ§ππ‘π ππ‘π‘π’π©ππ§ππ’π‘: Revamped in-home sales materials and training manuals, improving engagement and consistency. Launched the #AskAaron video series, addressing customer FAQs and boosting social media engagement. Introduced professional instructional videos to enhance team training and product understanding.ππ₯ππ‘πππ‘π & π₯ππ£π¨π§ππ§ππ’π‘: Strengthened Window Nationβs brand by increasing customer reviews across all markets by 30%. Improved Glassdoor rating from 3.6 to 4.5, with employee reviews rising from 20 to 69, reflecting a more robust company culture. Continuously monitored competitors, allowing for strategic adjustments to maintain a competitive edge. -
Director Of MarketingHorizon Services, Llc. Jun 2010 - May 2016Wilmington, De, Usππππππ₯π¦πππ£, ππ«π£ππ‘π¦ππ’π‘ & π₯ππ©ππ‘π¨π ππ₯π’πͺπ§π: Reported directly to Co-owner Mark Aitken, leading marketing efforts that were pivotal in Horizon Services' expansion and revenue growth from 2010 to 2016. Marketing initiatives increased the service footprint, driving revenue from $47M in 2010 to $130M by 2016βall through organic growth. In New Jersey, first-year (2013) revenue hit $8M, doubling to $16M by 2014. A new location in Maryland opened in 2015, generating $4.2M in revenue by year-end. The marketing budget grew from $4.6M to $15.5M, supporting offices across Delaware, Pennsylvania, New Jersey, and Maryland while expanding the service area from 146 to 789 zip codes.πππ¬ ππ‘ππ§πππ§ππ©ππ¦ & πππ π£ππππ‘π¦: A $2.5M direct mail campaign delivered 1.6 million pieces per month, alongside a $2.2M pay-per-click program covering 19 counties. These initiatives helped establish a strong regional presence. Additionally, 74 TV commercials were professionally produced and aired on ABC, CBS, and NBC, boosting brand visibility.πππ§π-ππ₯ππ©ππ‘ π’π£π§ππ ππππ§ππ’π‘: A data-driven marketing approach optimized campaign performance and improved ROI. Digital tools, including a mobile site, customer portal, and SMS capabilities, enhanced customer engagement and the overall experience.π£πππππ‘π§ππ₯π’π£π¬ & π§ππππ‘π§ πππ©πππ’π£π ππ‘π§: Horizon Helps, the companyβs philanthropic arm, managed 1,000+ events and contributed over $1.2M in donations. A marketing internship program was established through partnerships with local colleges, while marketing consultation was provided to Nexstar Network contractors across the U.S.
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Account ExecutiveBenchworks Nov 2006 - Nov 2009Ambler, Pennsylvania, Usππππ’π¨π‘π§ ππππππ₯π¦πππ£ & ππ₯ππ‘π π¦π§π₯ππ§πππ¬: Oversaw Benchworks' second-largest account, The Coca-Cola Company, at a fully integrated marketing firm specializing in design, production, branding, and corporate client support for mid-sized firms and Fortune 500 companies. Managed marketing initiatives for beverage brands FUZE, NOS, Rehab, and Full Throttle, contributing to $1.5M in annual sales while managing $4M in point-of-sale (POS) and liquid assets. Led the introduction of subsidiary brands to Coca-Colaβs distributors post-acquisition, driving integration and market alignment.πππππ‘π§ π ππ‘ππππ ππ‘π§ & π£π₯π’ππ¨ππ§ πππ©πππ’π£π ππ‘π§: Delivered exceptional account management, supporting 70 sales personnel and 500 bottling distribution centers. Maintained and nurtured relationships with over 20 key partners and vendors. Played an instrumental role in developing, launching, and training for a new online portal for POS ordering. Sourced and developed four custom brand kits to support major product launches, facilitating seamless execution for new offerings.ππ¨π¦ππ‘ππ¦π¦ ππ«π£ππ‘π¦ππ’π‘ & π¦π§π₯ππ§ππππ ππ‘ππ§πππ§ππ©ππ¦: Spearheaded the expansion of operations, scaling from a single facility to two warehouses. Secured new accounts with Honest Tea and illy issimo, contributing to business growth. Additionally collaborated on high-profile projects for clients such as CBRE, Strayer, Ecolab, Wyeth, Shire, Tourism of the Bahamas, T. Rowe Price, and the Chesapeake Bay Foundation, further strengthening Benchworks' industry footprint. -
Senior Graphic Designer | Commercial PhotographerWalgreens Jun 2002 - Nov 2006Deerfield, Il, Usππ₯πππ§ππ©π ππππππ₯π¦πππ£: At Happy Harryβs, the tenth-largest pharmacy chain in the U.S. prior to its acquisition by Walgreens in 2006, contributed to the marketing department during a period when the company operated 76 locations, employed 2,700 people, and generated nearly half a billion in revenue. Established a professional in-house photography studio to enhance internal capabilities, photographing retail products for advertisements and preparing executive and pharmacist portraits for media use. Designed all newspaper circulars and print materials, establishing cohesive ad themes and collaborating closely with the merchandising team to optimize product positioning for maximum consumer engagement.π₯ππ§πππ ππ₯ππ‘πππ‘π & πππ π£ππππ‘ ππ«πππ¨π§ππ’π‘: Drove the transition from film to digital photo sales, aligning with technological advancements and enhancing customer offerings. Led the design and management of retail signage across 76 stores in Delaware, Pennsylvania, Maryland, and New Jersey, ensuring consistent branding and visual appeal. Staged window displays in high-traffic stores to capture consumer interest and increase foot traffic. Additionally, provided meticulous proofreading for all advertising materials, ensuring accuracy and professionalism across campaigns.π§πππ ππππππ₯π¦πππ£ & ππ©ππ‘π§ π ππ‘ππππ ππ‘π§: Played an active role in managing and mentoring department interns, fostering creativity and efficiency within the team. Designed, ordered, and managed point-of-sale materials, enhancing customer engagement across all retail locations. Supported the planning and execution of the annual company picnic, a major event with a $250K budget attended by 2,700 employees. Following the acquisition by Walgreens, recognized for excellence in work and offered a position at Walgreensβ corporate headquartersβone of only 12 employees from a 270-member corporate staff to receive this opportunity.
Tara Mogan Skills
Advertising
Marketing
Social Media Marketing
Marketing Strategy
Social Media
Sales
Email Marketing
Marketing Communications
Online Marketing
Account Management
Customer Service
Social Networking
Online Advertising
Digital Marketing
Brand Development
Graphic Design
Public Relations
Integrated Marketing
Event Management
Event Planning
Direct Marketing
Facebook
Brand Awareness
Digital Media
Photography
Creative Direction
Brand Management
Microsoft Office
Digital Strategy
Copywriting
Adobe Creative Suite
Direct Mail
Google Analytics
Microsoft Excel
Leadership
Strategy
Business Development
Tv Production
Management
Strategic Planning
Nonprofit Organizations
Non Profit Marketing
Editing
Adobe Photoshop
Indesign
Salesforce
Negotiation
Marketing Event Management
Public Speaking
Television
Tara Mogan Education Details
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Cecil CollegeVisual Communications
Frequently Asked Questions about Tara Mogan
What company does Tara Mogan work for?
Tara Mogan works for E-Beach Wagon
What is Tara Mogan's role at the current company?
Tara Mogan's current role is Entrepreneur | Award-Winning Home Improvement Marketer | Top 50 Philadelphia Female Leader.
What is Tara Mogan's email address?
Tara Mogan's email address is ts****@****ast.net
What schools did Tara Mogan attend?
Tara Mogan attended Cecil College.
What are some of Tara Mogan's interests?
Tara Mogan has interest in Animal Welfare, Children, Arts And Culture, Environment.
What skills is Tara Mogan known for?
Tara Mogan has skills like Advertising, Marketing, Social Media Marketing, Marketing Strategy, Social Media, Sales, Email Marketing, Marketing Communications, Online Marketing, Account Management, Customer Service, Social Networking.
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