Tatiana Molchanova Email & Phone Number

Suresnes, Île-De-France, France

Chatbot for MedReps and Healthcare professionalsDefined the strategic outlook, designed from scratch and launched a MVP version of a product in short timing, resulting in validation of the hypothesis of the demand for the service. Rolled out new features by decomposing the roadmap into a backlog with prioritization and timelines tailored to business needs, based on qualitative and quantitative insights from user interviews / feedback and data analysis, resulting in a 2X increase in… Show more Chatbot for MedReps and Healthcare professionalsDefined the strategic outlook, designed from scratch and launched a MVP version of a product in short timing, resulting in validation of the hypothesis of the demand for the service. Rolled out new features by decomposing the roadmap into a backlog with prioritization and timelines tailored to business needs, based on qualitative and quantitative insights from user interviews / feedback and data analysis, resulting in a 2X increase in MAU (monthly active users).Internal Omnichannel Analytics ProductDesigned a vision and strategy of an internal product on omnichannel analytics, that aims to automate data processing from different sources, data mapping around single client ID across the channels and data visualization, resulted in delivery of data warehouse and master data management platform.Led a cross-functional team through the product development cycle - engineers, QA, and BI specialists, resulting in delivering and improving analytics dashboards for the business needs.Led a project to integrate registration / authorization of healthcare professionals on websites in compliance with all legal and regulatory requirements specific to the pharmaceutical industry and provided the best UX by managing a cross-functional team, resulting in a 1.5X improvement in recognition and connection to a single customer profile.Educational Product for Healthcare professionalsDeveloped an interactive educational service tool for doctors, managing a cross-functional team consisting of marketers, medical affairs professionals, and developers, resulting in a high Conversion Rate (84%), doubling time on site to 11 minutes. Show less

Implemented around 50 B2C digital products for international and local brands, including:- Developed an online media site for a TV show (banking), which increased engagement of target audience during the season of the show.- Implemented chatbots for FMCG (Facebook / VK.com - #1 local social network / Telegram - #1 local messenger), which enabled user engagement for national and customized promotional campaigns. - Designed from scratch and launched a website for an FMCG brand… Show more Implemented around 50 B2C digital products for international and local brands, including:- Developed an online media site for a TV show (banking), which increased engagement of target audience during the season of the show.- Implemented chatbots for FMCG (Facebook / VK.com - #1 local social network / Telegram - #1 local messenger), which enabled user engagement for national and customized promotional campaigns. - Designed from scratch and launched a website for an FMCG brand, managing remote and distributed teams in CIS and India, with the stakeholders from the UK, which resulted in the product being rolled out in the shortest time possible.- Managed the localisation of a popular FMCG brand's website and adapted the brand's content for the CIS market, which helped grow the site's loyal audience and increase brand awareness in CIS. Show less

Implemented 20+ B2C digital products for international brands, including:- Developed and led an international web platform (6 countries in Europe and Asia) for the cross-promotion of a leading CIS airline and a famous British football team, using gamification, resulting in the series of promotions engaging thousands of international participants.- Created a web platform for the promotional campaign of a leading CIS retailer, led an advertising campaign on social media, resulting in… Show more Implemented 20+ B2C digital products for international brands, including:- Developed and led an international web platform (6 countries in Europe and Asia) for the cross-promotion of a leading CIS airline and a famous British football team, using gamification, resulting in the series of promotions engaging thousands of international participants.- Created a web platform for the promotional campaign of a leading CIS retailer, led an advertising campaign on social media, resulting in attracting more than 10K users who registered and participated in a 6-week promotion. Show less