Tessa Pollard Email and Phone Number
Tessa Pollard work email
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Tessa Pollard personal email
I am a multicultural strategic leader in digital marketing and eCommerce with over 13 years of experience. My expertise lies in creating customer-centric, brand-driven, best-in-class digital experiences for Fortune 500 and startup companies.I have a strong passion for leading and motivating teams to develop data-driven, performance-based marketing and eCommerce strategies. My focus is on elevating the customer lifecycle, enhancing customer experiences, and implementing commercially impactful digital strategies to achieve revenue, acquisition, and retention goals.I am highly motivated by new challenges and opportunities to learn, and I thrive in developing and leading high-performing teams.Specialized Skills: eCommerce Strategy and OptimizationLoyalty Marketing and Engagement Digital Marketing Strategy including: Display Advertising, Paid Search Marketing, CSE Marketing, Affiliate Marketing, Email Marketing, Content Marketing, Social Media Marketing, Influencer MarketingWeb Analytics & Web OptimizationMarket & Media Analytics & StrategyProcess Strategy & DevelopmentProject ManagementOperational EfficiencyOnboarding and EnablementBrand ManagementVendor and Agency ManagementMedia Planning & Buying
Hyatt Hotels Corporation
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Senior Growth Manager, ExperiencesHyatt Hotels Corporation Sep 2023 - PresentChicago, Il, UsOversee the end-to-end strategy and thought leadership, delivery, and performance of Wellbeing Experiences.
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Growth & Engagement Marketing Manager | Loyalty Marketing & Customer EngagementHilton Mar 2022 - Sep 2023Mclean, Va, Us• Lead the development and activation of global customer centric omnichannel marketing strategies to drive loyalty membership engagement and grow the share of wallet of Hilton Honors members• Collaborate with cross functional teams to develop test & learn plans; analyze performance metrics and build comprehensive wrap-up reports, provide insights, and identify optimization opportunities• Key strategic partner in the development of the digital customer experience journey -
Senior Manager, Ecommerce | Marketing & Ecommerce ConsultingHilton Aug 2019 - Mar 2022Mclean, Va, Us• Direct and manage Marketing & eCommerce team to drive commercially impactful eCommerce & digital marketing strategies for Hilton’s high-profile hotels including defining and optimizing internal operational processes, and lead team member development• Develop, present, and execute analytics driven business cases and digital marketing strategies to maximize conversion, share, and revenue • Work cross functionally with internal teams on developing digital road map to optimize digital experience based off customer insights, client feedback, and digital performance data• Managed effective internal and external partnerships for onsite and offsite marketing strategies• Partnered with global cross functional teams on the strategic recovery planning and operations, developed key strategic internal and external support guides, and supported crisis communication to various stakeholders during the COVID-19 pandemic
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Ecommerce Manager | Ecommerce ConsultingHilton Mar 2016 - Aug 2019Mclean, Va, Us• Direct and manage ECG Spanish Services team to drive commercially impactful eCommerce strategies and initiatives for Caribbean & Latin America hotels; develop and define processes, identify and define internal operational workflow optimization, and manage ECG Spanish team’s workload allocations.• Defined the workflow processes and business requirements of proprietary internal tool to reduce internal manual workload and resources, and created user guides for multiple audiences• Manage effective internal and external partnerships to maximize eCommerce content and digital marketing strategies to maximize conversion, share, and revenue for Hilton portfolio of hotels • Develop, present, and execute analytics driven digital marketing and eCommerce optimization strategies to maximize conversion, share, and revenue for Hilton portfolio of hotels including the development and management of hotel web content, and onsite and offsite marketing initiatives
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Digital Advertising ManagerRewardstyle Jan 2015 - Mar 2016Dallas, Tx, Us• Identify business requirements and needs for the display product and operations to drive advertiser spend and product usability enhancements• Creation and management of display product budgets, forecasts, profitability margins, and client invoices• Create internal operational workflow for display product; Establish best practices and quality assurance processes• Manage ad inventory, track sell-through rates and communicate availability and performance expectations with stakeholders• Lead media team on account management, product team on project prioritization, sales team on target goals, and publisher team on recruitment goals -
Global Marketing Manager | Global MarketingFossil Group, Inc. Mar 2013 - Jan 2015Richardson, Texas, Us• Development and management of actionable and measurable affiliate and display marketing campaigns and establish strategic goals to support brands’ objectives.• Evaluate market research and conduct competitive strategic analysis to optimize current digital campaigns and develop innovative campaigns that align with brand and business objectives• Ensure brand integrity and corporate image is maintained by developing appropriate campaign messaging that are in sync with corporate brand messaging• Plan and implement campaigns from concept to execution that include creating and managing all display media and affiliate marketing calendars, managing vendors, internal resources, deadlines and budgets.• Collaborate with internal and external teams to create online marketing strategies and optimize current digital marketing campaigns for maximum efficiency and effectiveness• Create and present strategy briefs, proposals, and presentations for key stakeholders• Provide display and affiliate marketing guidance, best practices, and consult to global partners and licensed brands -
Global Marketing Specialist | Global MarketingFossil Group, Inc. Aug 2011 - Mar 2013Richardson, Texas, Us• Development, execution, and management of comprehensive and measurable paid search, social, affiliate and display marketing campaigns and establish strategic goals to support portfolio brands’ objectives.• Research, analyze, and create competitive benchmark reports summarizing results of digital marketing programs identifying strengths and opportunities for optimal performance• Executed and analyzed A/B tests for digital campaigns and present insights and recommendations to internal teams
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Interactive Marketing ManagerStanding Dog, Llc Feb 2011 - Aug 2011•Manage & communicate 10 national accounts’ goals to internal teams for actionable and profitable digital marketing campaigns•Analyze financial and web analytic reports and lead strategy sessions to help support the setting of client objectives and goals into profitable digital marketing campaigns•Conduct competitive analysis and consumer research to identify opportunities to leverage and execute new digitalmarketing strategies including: Banner Ad Placements, Search Marketing, Email Campaigns, PPC Campaigns,SEO enhancements, Social Media Marketing•Build key relationships with online media vendors and internal teams to deliver optimal digital marketing and media planning & buying initiatives
Tessa Pollard Skills
Tessa Pollard Education Details
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St.Edward'S UniversityDigital Media Management And Marketing
Frequently Asked Questions about Tessa Pollard
What company does Tessa Pollard work for?
Tessa Pollard works for Hyatt Hotels Corporation
What is Tessa Pollard's role at the current company?
Tessa Pollard's current role is Strategic Customer Experience & Marketing Leader | eCommerce Expert | Fortune 500 Experience.
What is Tessa Pollard's email address?
Tessa Pollard's email address is te****@****ton.com
What schools did Tessa Pollard attend?
Tessa Pollard attended St.edward's University.
What skills is Tessa Pollard known for?
Tessa Pollard has skills like Digital Marketing, Social Media Marketing, Google Analytics, Social Media, Online Marketing, Email Marketing, Seo, Online Advertising, Google Adwords, Web Analytics, E Commerce, Facebook.
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