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With over 18 years of experience in marketing, I have been instrumental in scaling B2B & B2C businesses globally.As a Enterprise Marketing Strategist, I have expertise in Inbound Marketing, leveraging organic SEO, Google Ads, and various paid channels to drive substantial growth in traffic, leads, and revenue for brands.My strategic leadership has guided clients across diverse industries, successfully executing a wide range of marketing campaigns, from Digital and Partner Marketing to Mobile and Events Marketing. I have a strong track record of growing brand presence and driving measurable business outcomes through targeted campaigns.Passionate about Account-Based Marketing (ABM), I utilize advanced marketing automation tools to deliver highly personalized and effective campaigns. My approach integrates both Inbound and Outbound strategies, ensuring a balanced and comprehensive marketing plan.I am deeply committed to data-driven decision-making, using analytics tools like Google Analytics, Zoho Analytics, Power BI, App Annie, and AppsFlyer to optimize campaign performance. This focus on data allows me to continuously refine strategies, maximizing ROI and achieving significant growth for clients.As a marketer, my focus is on translating business goals into actionable marketing objectives. I have trained, grown, and mentored over 200 marketing professionals, fostering their development into skilled practitioners. A continuous learner, I embrace new technologies and advancements, always looking for innovative ways to enhance marketing efforts. My close collaboration with leadership teams ensures that all business needs are met, aligning marketing strategies with broader organizational goals.
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Associate Marketing DirectorKissflow May 2023 - PresentWilmington, Delaware, UsSaaS Marketing - Demand Gen Growth Marketing -
Senior Manager - Digital MarketingKissflow Oct 2021 - May 2023Wilmington, Delaware, Us -
Vp MarketingDot Com Infoway Dec 2017 - Oct 2021Madurai, Tamilnadu, In- Spearhead all the marketing initiatives of the organisation - Digital Marketing & Mobile Marketing projects of the company & clients - Identifying new market opportunities- Conduct Training Programs in Digital Marketing & Mobile Marketing for the employees.- Design a distinctive roadmap to achieve a competitive advantage through SEO, e-mail, social and mobile marketing.- Drive demand and growth from multiple sources, including free and paid search, email marketing, partner nework, social networking, mobile and on-site placements.- Analyze of the customer research, sales results and online marketing effectiveness data.- Collaborate with Merchandising and Marketing teams to manage a unified brand statement company-wide.- Lead and motivate team to achieve business growth priorities. -
Head - Mobile MarketingDot Com Infoway Nov 2015 - Nov 2017Madurai, Tamilnadu, In- In-charge of monetization of all mobile inventories- Promoting the mobile apps of app developers across the globe- Converting concepts to viable products with success- Handling the Key accounts and maintaining the client relationship in B2B sector- Creating new product ideas with extensive market research- Working on User acquisition and engagement plan- Setting up the benchmarks and ensure that the team maintains them in the process- Work closely with sales team and ensure they meet revenue targets- Extensive usage of online marketing tools to achieve the organizational goals- Act as a catalyst in starting up and creating a frame work for any new initiatives by the company- Creating Strategical partnership with key players from different countries- Training & Development of the Team- Attending International industry conferences to create new business opportunities and partnerships -
Assistant Manager - Mobile MarketingDot Com Infoway Oct 2014 - Nov 2015Madurai, Tamilnadu, In- Mobile Advertising - Incent & Non Incent Traffic - Team Management - Product Planning - Public Relations - Facebook Advertising - Performance Campaigns - CPC, CPI, CPA - Ad Delivery Management -
Team Leader - Mobile MarketingDot Com Infoway Jun 2011 - Sep 2014Madurai, Tamilnadu, InResearch, analyze, and apply emerging mobile and web technologies, social media communication tools, and Internet marketing best-practices to customize an Internet strategy to accomplish mission objectives -
Senior Excecutive - SemDot Com Infoway 2010 - Jun 2011Madurai, Tamilnadu, InSocial Media Marketing - Including Facebook, Twitter, Linkedin Promotions. Exploring new methods to promote iPhone, Android and other mobile apps. -
Head - RegistrationsGlobal Mobile App Summit & Awards Feb 2015 - Oct 2021Madurai, Tamil Nadu, InSpearhead the Registration process for the Global Mobile App Summit & Awards. - Digital Marketing activities to bring in enquires- Drive the registrations & sales- Execute the smooth flow of the delegates in the event - Customer Relationships. -
Assistant ManagerCrewind Communications May 2009 - Feb 2010- Building Online marketing Strategies - Managing Cold calling process- Building partnerships- Interaction with clients- Planning for Affiliate marketing- Gather all conversion and data and report key metrics to the team on a daily, weekly, and monthly basis.- Produce and analyze reports measuring Sales and team performance.- Manage support to consumer through Phone, email and Chat inquiries.- Respond to and resolve affiliate inquiries, issues and concerns as needed.- Implement, manage and execute consumer facing email campaigns.- Email marketing campaigns using latest Strategies- Using Social Media to Promote Brand- Follow up with Webdesign and Development Projects - Promoting websites through SEO
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CoordinatorCrewind Communications Sep 2007 - May 2009Building Online marketing StrategiesGather all conversion and data and report key metrics to the team on a daily, weekly, and monthly basis.Implement, manage and execute consumer facing email campaigns.SEO for websites
Raja Manoharan Skills
Raja Manoharan Education Details
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Indian Institute Of Management, KozhikodeGeneral -
Madurai Kamaraj UniversitySystems Management -
Madurai Kamaraj UniversityMarketing
Frequently Asked Questions about Raja Manoharan
What company does Raja Manoharan work for?
Raja Manoharan works for Kissflow
What is Raja Manoharan's role at the current company?
Raja Manoharan's current role is Marketing | Kissflow.
What is Raja Manoharan's email address?
Raja Manoharan's email address is tm****@****ail.com
What is Raja Manoharan's direct phone number?
Raja Manoharan's direct phone number is 9195009*****
What schools did Raja Manoharan attend?
Raja Manoharan attended Indian Institute Of Management, Kozhikode, Madurai Kamaraj University, Madurai Kamaraj University.
What are some of Raja Manoharan's interests?
Raja Manoharan has interest in Social Services, Writing, Children, Environment, Cricket, Reading, Poetry, Arts And Culture, Human Rights, Mobile Technology.
What skills is Raja Manoharan known for?
Raja Manoharan has skills like Seo, Web Analytics, Sem, Social Media Marketing, Online Marketing, Email Marketing, Mobile Marketing, Ppc, Google Analytics, Search Engine Marketing, Online Advertising, Mobile Applications.
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