Copper Phoenix is a development consultancy specialising in tourism and heritage, helping businesses that need additional business support, or want to outsource work to a "bolt on" Marketing Department. Copper Phoenix has significant expertise that covers tourism, museums, historic/cultural sites and visitor attractions of all sizes, and a wide portfolio of general clients. A training provider for the visitor experience, marketing/branding, digital/traditional marketing strategies, making tourism and heritage sites great!Responsible for:Marketing & Communications: • Creating robust Marketing & Communications Strategies• Management of clients’ day to day marketing and PR, and crisis management. • Creating social media accounts/managing for clients• Managing PR campaigns • Providing training in social media and digital marketing for staff and general groups• Key Success; “The Jenner Ghost” campaign resulted in significant public/media interest worldwide and a new Ghost Tourism income stream for my client.Business Development:• Set up and run my own company, achieved a mix of regular and ad hoc clients• Key Success: hired by Board of Trustees to develop a business and marketing plan for an independent museum in Gloucestershire and recommend a 5 year plan to develop the business.Project Management:• Ran two Showcase events for the Cotswolds Attractions Group to raise awareness to suppliers• Assisting in the creation of a “Friends Scheme” for a museum to fund raise• Creation of training programmes for clients and their organisations• Key Success; Development and management of new websites for clients increasing awareness and traffic to the new sites.Fundraising: • Achieved a grant from the Country Houses Foundation to refurbish a Grade II* listed building. Having built a good relationship with the funder when the project came in under budget CHF was willing to additionally fund the rebuilding of an 18th century wall.

Quality Assurance Assessor for VisitEngland's Visitor Attraction Quality Assurance Scheme, assessing visitor attractions and racecourses.

Wye Valley and Forest of Dean Tourism (WVFDT) is the official Destination Management Organisation representing the interests of nearly 300 members and is an association of tourism business and public sector partners. The organisation represents and promotes the Wye Valley and the Forest of Dean: the area of outstanding natural beauty, its huge range of attractions, activities and natural beauty, specialist food and drink, and wide range of accommodation.My role was:1. To represent the local tourism industry at local and national level 2. To promote and raise the profile of Wye Valley and Forest of Dean 3. To support members to both improve and market their businesses4. To enable member businesses to work together This was achieved through targeted marketing campaigns, the creation and implementation of a Communications and Marketing strategy/plan, proactive and reactive PR and media liaison, international marketing in conjunction with VisitBritain, VisitEngland, VisitWales and strategic partners, the travel trade market, member training provision, and apprentice management.

My contract was to provide senior marketing support/strategy development while the company carried out an internal company restructure and relaunched as a Housing Association.Tasked with developing, managing and implementing a new Communication Strategy, lead in the production of publicity across all areas of GCH using a variety of media channels, designed a new Social Media Strategy.Developed and delivered the launch of Gloucester City Homes as a Housing Association.Developed GCH's social media presence and encouraged greater engagement with a wider range of tenants and stakeholders.Reviewed and developed the GCH Website, providing recommendations for further development.Redesigned and relaunched the Tenants' Handbook.As a member of the Operational Management Team worked pro-actively with GCH teams and external partners to ensure the delivery of GCH’s Business Plan and Corporate Plan targets.Managed one member of staff in the Communications Team and external suppliers.

The Blaenavon World Heritage Site Education & Interpretation Group coordinates all aspects of the WHS Education & Interpretation, between tourism sites, points of interest, attractions and the World Heritage Site partners. It comments on education and interpretation related proposals and creates strategy for development.

Managing, marketing and developing the World Heritage Centre in Blaenavon, for tourism, business and education, working in conjunction with UNESCO aims, strategic regeneration and ecological protection projects. Also Vice Chair of the World Heritage Site Education and Interpretation Group.Marketing & PR: • Developed Marketing Strategy, design & production of printed/digital marketing materials• Hosting of VIP & press visits including national and international television• Key Success; Creation and management of new social media strategy including Twitter (1000+ followers gained), Trip Advisor (positive reviews), Facebook (50% increase in followers) resulting in increased interest from visitors, funders, partners & local community.Business Development:• Led the development of new Business and Marketing Plan & Vision for 2012/15 • Development of the Centre’s commercial opportunities including expansion of shop & growth of the events programme• Management of the cafe tenancy tender process to a successful conclusion (Jan 2014)• Key Success: Securing profitable contracts for venue hire for long term use of the Centre’s facilities from leading organisations including the University of South WalesProject Management:• Research/installation of a new EPOS System for the shop to improve stock taking & business records• Part of the Team setting up a digital festival (Apr 2013) to promote Torfaen as a credible technology destination• Co-ordination of interpretation including recreation of a Victorian Classroom & a digital film in partnership with professional film companies to improve visitor experience/education• Key Success; Installation of external signage to promote the building & simplify navigation for visitors to the World Heritage Site.Staff & Resource Management• Managed 4 desk staff, 6 casual desk staff and 4 casual education staff.• Took on the Education Officer’s role when she departed• Responsible for the Facilities Management of the building

I was responsible for all marketing & PR strategies, brand development, advertising, websites, events, media work, business development, venue hire and retail outlets for both historic estates owned by the Berkeley Family: Berkeley in Gloucestershire since the 12th Century, Spetchley in Worcestershire, since the 17th Century. Berkeley Castle & Spetchley Park Gardens are now both significant tourist attractions. Key success: creating the “Berkeley Brand” and branding, still used today and commissioning two new websites.Assisted in the daily running of the Castle from July 2007 - December 2008.

In the Business Development Unit I provided marketing intelligence for both Allied Surveyors and the Home Inspector training business BlueBox, plus edited/published the internal newsletter going to all staff in the offices around the UK. Key success: Successful prediction of Home Inspector trends and impact on business plan.I was seconded to Cunningham Lindsey as a surveyor for 2 days per week in 2005 to assist with their backlog of Subsidence Insurance claim surveys and I was trained in Disability Audits to evaluate building compliance with the Disability Discrimination Act.

Assisted in a successful £10 million grant bid to rebuild the Welsh Highland Railway in North Wales. Also provided community liaison roles, PR work, marketing/business advice to tourism organisations/communities in North Wales and the West Country.

100% Caernarfon was a regeneration company created to market and improve the Royal Town of Caernarfon and the surrounding area, through running a mixture of regular and high profile events, while promoting the Town as a place for businesses to grow. Key success: securing a Market Towns Initiative grant.

My role covered marketing, brand building, PR, community liaison, events, B2B negotiations, the media, product development, diversification and sustainability. I was one of the Senior Management Team running the oldest independent railway company in the World, a preserved narrow gauge railway line running through Snowdonia. As well as the railway, I promoted the Company's pub, three shops and two cafes, plus the largest engineering works in North Wales, developing strategic alliances with local businesses and achieving sponsorship deals. Key success: being personally credited by Visit Wales with changing the public perception of the railway from being “trainspotters” to a credible and significant North Walian business.

My role was to be the first contact between IT and the business, evaluating new IT proposals designed to increase business efficiency, while project managing work involving IT integration e.g. changing over to Windows NT. I also assisted in the running of an IT Support Team.

Provided a Marketing Feasibility Study for a proposed £4.5 million conference centre in Plymouth which the University was considering building.

Working in a Direct Marketing Department, I ran a profitable portfolio of clients coupled with ad hoc project work, such as achieving the Investor in People Award for the department, running the daily transactions upload and being seconded to IT projects.

Carried out a mixture of relief work projects, ranging from creating fresh water supplies, to building new community hospitals.