Tim Read Email & Phone Number

Los Angeles, CA, US

Menlo Park, CA, US

• Landed executive approval for comprehensive 3-year strategy to accelerate time-to-market via improved developer tooling and automated metric quality compliance.
• Exceeded internal metric quality compliance targets by 20% in H1, freeing engineering headcount to accelerate infrastructure & automation initiatives.

Menlo Park, CA, US

• Scaled Instagram’s external metric review team by 300%. Drove 90% program utilization while reducing approval SLA time by 50%.
• Federated metric & insight development to improve developer velocity. Refocused core team on infrastructure & tooling, enabling ad quality initiative to complete 6 months ahead of schedule.
• Drove two-year Instagram metric quality program; presented quarterly to VP and C-level leads.

Remote First, US

• Increased user sign-ups 10x and trial attachments 5x via UX + flow simplifications.
• Reduced protocol onboarding time by 85% by formally defining process and deliverables.
• Enabled company to service over $1 billion in staked capital against nodes by driving regular structured prioritization conversations with VP sales, VP marketing, VP Biz Dev, CEO.
• Led retrieval & standardization of BI metrics to enable P&L reporting for each product line.
• Managed roadmap, new product definition, pricing, competitive analysis and product growth.

Los Angeles, California, US

• Added 10,000 lines of live BI SQL to source control that had no prior oversight or management.
• Standardized reporting to deliver reports with consistent methods, eliminating spreadsheets.
• Audited 23 billion row Redshift data warehouse and accounted for all code interactions with warehouse across 14 repositories, 40+ Tableau workbooks and 450 data visualizations.

• Acquired by SHIFT - Feb 2017
• Reduced bounce rate for flagship media collaboration & approvals feature by 80%, increasing page views by 66% and mobile adoption by 3x via data-driven product redesign.
• Led program to add 3D video support to platform, adopted by 30 agencies & production houses.
• Facilitated additional engineering velocity at 30% cost savings by engaging offshore headcount.
• Liaised with key customers to begin platform upgrades to asset management vertical.

Santa Monica, CA, US

• Reduced build turnaround time by 98% by streamlining delivery process with service layer team.
• Shipped Integration Platform from whiteboard sketch to live trade show demo in 10 days.
• Conducted user study of over 100 interviews, surveys and usability tests to gain actionable customer insight and pivot Edge platform vision.

• Grew WeeSpin user base 9x with new onboarding flow and reduced abandonment by 25%.
• Developed prototype ad exchange for Topspin Media delivering 8% click-through rate via machine learning. ML-based targeting was a key driver for company acquisition by Beats.
• Refactored Nissan web apps and database classes to use UTF-8 for internationalization project.

Santa Monica, CA, US

• Executed plan to onboard physical merchandise sales as a platform capability. Yielded >$20M revenue, 50% of annual revenue.
• Launched custom ticketing solution which brought $9 million in new revenue in year one.
• Unlocked $5 million in additional revenue by conducting market research, enabling delivery weight-based shipping/fulfillment platform capability.
• Iterated media asset support & management to support emerging media formats to close deals with artists such as Paul McCartney and the Beastie Boys.
• Increased product team velocity by 50% and reduced defects by 10% through simplification of product development process.

Santa Monica, CA, US

• Built initial prototypes of platform in six months to secure seed and series A funding.
• Developed initial versions of client-side commerce library capable of running on any web stack and embedding in popular CMS platforms; served 16M users/month.
• Implemented reference integrations for entertainment industry clients such as Beastie Boys, Eminem, David Byrne, to support sales efforts.

Santa Clara, CA, US

• Reduced visual design prototyping time by 75% by embedding with UX & design team.
• Spearheaded execution of blogging platform prototype as an independent initiative with marketing leadership.
• Led emerging front-end technology research on cross-functional division tasked with modernizing user experience.

• Automated mobile phone asset production for THQ Wireless, enabling company to create 1.2 million unique, well-designed final wallpaper SKUs in 7 days.
• Managed team of 3 design contractors at Amp'd Mobile and produced first style guide and templates for web assets.