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Accomplished financial services executive leveraging three decades’ experience driving strategy and delivery of profitable, sustained growthExtensive record of success in annuity marketing, distribution, product development including fixed, indexed, and variable annuities across IMO, Bank, Broker-Dealer, RIA and emerging disruptive distribution channels.Experience across business lifecycle, from start-up through M&A, private (PE) and public ownership, IPO, etc.Results-oriented philosophy that blends highly creative content and progressive digital/social engagement with robust technical marketing and analytics discipline.I’ve built and led successful marketing teams, aligned them with key strategic goals, mentored talent, and collaborated effectively across organizations, including with key internal and external clients, business partners and Boards.
T Mullen Group
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PrincipalT Mullen Group Apr 2017 - PresentLeveraging three decades' experience to provide a range of marketing and business development services for select clients in and beyond the financial services spaceProvide strategic advice and guidance including market overviews and opportunity assessments for clients investing, entering, or expanding presence in the annuity/retirement space.Financial/Annuity clients include insurers, distributors, asset managers, private equity and other investment groups, fintech providers.Additionally, supporting go-to-market planning, content strategy and preparation for capital raise for a tech-based communication / messaging start-up.
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Head Of Retail MarketingAthene Annuity & Life Assurance Company Sep 2015 - Apr 2017Doubled sales volume 2015/2016, from $2.5 billion to $5+ billion, helping drive Athene to #2 position in the industry, by sales volume.Developed effective multi-channel marketing campaigns that helped shape and clarify the brand strategy; and supported successful sales and educational programs. Led a team of 36. Built new roles in product management, competitive intelligence, analytics, digital and channel marketing to help identify and capitalize on attractive opportunities, as well as provide key strategic insights to Senior Leadership.Supported business development efforts for Athene’s expansion into retail banking and broker/dealer distribution channels; hands-on in RFP planning and presentation. Sponsored ongoing digital strategy programs, website upgrade, vendor selection, etc.; collaborated on firm-wide steering teams to insure sales, operational, IT, legal coordination.
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Strategic Marketing Consultant/Head Of MarketingDelaware Life 2013 - Sep 2015Waltham, Ma, UsAs Head of Marketing: Joined lean team in start-up mode to develop the firm’s initial marketing and brand-ing strategy after its spin-off from Sun Life Financial.Developed and implemented strategies and programs that drove awareness and results, achieving over $1 billion in total sales within 12 months, and expansion into the retail bank distribution channel.Contributed significant hands-on marketing, business development, and general management/problem-solving support while building out strategic talent acquisition plan, and agency / vendor relationships. -
Chief Marketing Officer, AnnuitiesManulife/John Hancock Life Insurance Company (U.S.A.) 2001 - Apr 2013Boston, Ma, UsDrove annual business unit sales to $11 billion, the highest in the firm’s history, by developing high-quality marketing plans supporting dozens of fund and product launches, branding and thought leadership programs; as well as through creation and development of digital and social platforms, and more.Executed successful national rebranding and integration campaigns pursuant to Manulife’s acquisition of John Hancock Financial Services. Championed cross-company digital initiatives that saved over $1.5 million annually, simultaneously enhancing company reputation, and sales & service effectiveness.Frequently presented sales and product education concepts to key external and in-ternal audiences at seminars, conferences, conference calls, webcasts, through trade press, and at Board meetings.Managed and developed team of 60 including remote and contractor/agency staff. Collaborated with global counterparts in Asia and Canada to export best practice sales and product development cultures.Effectively oversaw $15+ million budget. Member of Senior Steering Group providing strategy and oversight for 1000+ person business with $60+ million budget. -
Vice President, MarketingAmerican Skandia 2000 - 2001American Skandia was the US operating subsidiary of Skandia Insurance, a Swedish-based insurance and asset management company.- Developed and managed sales & marketing campaigns, product launches.
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Assistant Vice President, MarketingWood Logan Associates 1988 - 2000Wood Logan was an independent financial services distribution and marketing company concentrating on annuities and mutual funds, later acquired by Manulife Financial.- Marketing Director / Internal Sales Manager (1990-1994)- Internal Sales (1988-1989)
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Trading Associate, Municipal BondsSalomon Brothers 1982 - 1987
Thomas Mullen Skills
Thomas Mullen Education Details
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St. John'S UniversityFinance -
Massachusetts Institute Of Technology (Mit) Sloan School Of ManagementDigital Business Strategy
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Columbia University Business School, New York, NyDigital Marketing Strategy
Frequently Asked Questions about Thomas Mullen
What company does Thomas Mullen work for?
Thomas Mullen works for T Mullen Group
What is Thomas Mullen's role at the current company?
Thomas Mullen's current role is Strategic marketing & business development support for clients investing or expanding in the annuity/retirement space..
What is Thomas Mullen's email address?
Thomas Mullen's email address is th****@****ife.com
What is Thomas Mullen's direct phone number?
Thomas Mullen's direct phone number is +161774*****
What schools did Thomas Mullen attend?
Thomas Mullen attended St. John's University, Massachusetts Institute Of Technology (Mit) Sloan School Of Management, Columbia University Business School, New York, Ny.
What skills is Thomas Mullen known for?
Thomas Mullen has skills like Financial Services, Investments, Fixed Annuities, Series 7, Retirement Planning, Leadership, Wealth Management, Marketing Communications, Business Development, Investment Strategies, Series 63, Brand Development.
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