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Experienced CPG brand manager passionate about building brands with a consumer first mindset. Adept at leveraging data driven consumer insights to craft brand strategies with a proven tracker record of inspiring cross-functional teams to turn strategy into execution. Demonstrated achievement in developing and executing product innovation pipelines, leading teams from idea concept to commercialization. Recognized for being an adaptable, relationship-focused leader with the ability to influence across all levels of a matrix organization.
General Mills
View- Website:
- generalmills.com
- Employees:
- 24596
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Senior Brand ManagerGeneral MillsSaint Paul, Mn, Us
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Senior Brand Manager - Blue BuffaloGeneral Mills Sep 2024 - PresentMinneapolis, Minnesota, Us
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Senior Brand ManagerPerdue Farms Jun 2023 - Sep 2024Salisbury, Md, Us -
Brand Manger - Pet TreatsPerdue Farms Jul 2022 - Jun 2023Salisbury, Md, Us
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Senior Associate Brand Manager -Nature Valley Walmart And Strategic Revenue ManagementGeneral Mills Apr 2021 - Mar 2022Minneapolis, Minnesota, Us-Crafted sizing and trade strategy focused on driving penetration by leveraging sales and consumer insight data-Partnered with sales to to build sales materials for brand strategies and new items; pitched 20+ new items at Walmart line review -Led pricing action across bars portfolio resulting in +$40MM in profit solve for the upcoming fiscal year -Identified customer specific strategies focused on growing General Mills Bar's portfolio share at Walmart
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Associate Brand Manager -Annie’S Cracker/Grahams/BarsGeneral Mills Jan 2020 - Apr 2021Minneapolis, Minnesota, Us-Led cross-functional team on product renovation project; increased consumer purchase intent by 28% and achieved product parity to leading competitor -Identified top consumer purchase barrier on Annie’s Crackers and created repositioning strategy to address it -Leveraged product and consumer data to craft holistic snacking brand strategy across multiple snacking segments; resulted in prioritizing Annie’s Grahams business to capitalize on consumer trends
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Associate Brand Manager- Cheerios InnovationGeneral Mills Aug 2019 - Jan 2020Minneapolis, Minnesota, Us-Launched $38MM in RNS of Cheerios innovation; led 20-person team from concept development to commercialization including packaging design, product development and product marketing plans -Developed 3-year innovation strategy by mapping out white spaces, vetting early concepts with consumers and identifying top ideas to purse to build the Cheerios brand
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Sr. Marketing Associate, Cheerios Base Business & InnovationGeneral Mills Apr 2018 - Aug 2019Minneapolis, Minnesota, Us-Analyzed business performance; presented insights used for annual brand plans-Accelerated Blueberry Cheerios launch to close annual RNS gap for Cereal operating unit; delivered $4MM in RNS 3 months earlier than original launch date
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Marketing Associate, PillsburyGeneral Mills Dec 2015 - Apr 2018Minneapolis, Minnesota, Us-Led 14-member cross-functional team from concept to launch of $20MM Pillsbury Sweet Hawaiian platform -Partnered with marketing communications team to lead Pillsbury’s incentives program
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Alumni Center Work-StudyColumbia University In The City Of New York Nov 2013 - May 2015New York, Ny, Us-Document office inventory on a monthly basis basis by updating inventory information in Microsoft Excel -Revise records of Columbia University Alumni's contact information on a need be basis-Reorganized the cabinet filing system by scanning 100-150 scholarship fund documents, and creating a filing system of the digitalized files -
Summer InternBuffalo Wild Wings Jun 2014 - Aug 2014Atlanta, Georgia, Us-Update PowerPoint Slides with various store location plans for Real Estate Committee presentations on a Bi-Weekly Basis -Draft the latest form of Kitchen Equipment Sheet drawings using AutoCad software - Acquire paint and texture samples from manufactures and then distribute samples to construction managers -Assist architects and construction managers to go over construction drawings for budgeting and design purposes -
InternTamara Eaton Design Feb 2014 - May 2014New York, Ny, Us-Identified new furniture and interior design products based on price and quality evaluation -Collaborated with vendors and designers to obtained quotes, turned quotes into purchase orders, and purchased fabric and furniture on a time sensitive schedule -Prepared presentation boards for client presentations, gathered materials and organized board layout
Taylor Bettes Skills
Taylor Bettes Education Details
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Columbia University In The City Of New YorkBusiness Managment
Frequently Asked Questions about Taylor Bettes
What company does Taylor Bettes work for?
Taylor Bettes works for General Mills
What is Taylor Bettes's role at the current company?
Taylor Bettes's current role is Senior Brand Manager.
What is Taylor Bettes's email address?
Taylor Bettes's email address is ta****@****lls.com
What schools did Taylor Bettes attend?
Taylor Bettes attended Columbia University In The City Of New York.
What are some of Taylor Bettes's interests?
Taylor Bettes has interest in Volleyball, Interior Design, Children, Yoga, Environment, Education, Photography, Residential Real Estate, Arts And Culture.
What skills is Taylor Bettes known for?
Taylor Bettes has skills like Team Leadership, Photoshop, Powerpoint, Microsoft Word, Microsoft Excel, Microsoft Office, Teamwork, Editing, Marketing, Coaching, Organization, Fast Learner.
Who are Taylor Bettes's colleagues?
Taylor Bettes's colleagues are Joe Mechtenberg, Rajnish Choudhary, Mary Luna, Florence Miranda, Arijit Mukherjee, Aishwarya Vakharia, Yonel Moise.
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