Tom W. Email & Phone Number

Auckland, New Zealand

The ICE Workstream focused on revolutionising customer engagement through the implementation of Salesforce's Financial Cloud CRM, along with Personalisation and Decisioning cloud solutions. This initiative was a cornerstone in transitioning from multiple legacy systems to a unified, future-ready CRM platform.• Technology Integration: Spearheaded the discovery and definition of requirements to align with ASB's Technology Controls.• Workstream Refinement: Detailed Discovery and Design backlog items, setting the foundation for a streamlined implementation.• Strategic Partnerships: Played a key role in the procurement workshops with potential implementation partners.• Leadership and Collaboration: Led the facilitation of quarterly planning activities, coordinating the team's efforts to maintain alignment with the overarching objectives of integrating Salesforce Cloud platforms into ASB's ecosystem.• Centre of Excellence: Initiated the strategic planning for the mobilisation of a Salesforce Centre of Excellence (CoE) to unify transformation efforts to Salesforce best practices.

Auckland, New Zealand

In the People Experience Workstream at ASB, we embarked on a journey to redefine the employee experience in a post-pandemic world. Our mission was to design and implement experiences that not only fit the future but actively shape it, ensuring that ASB remains a beacon for exceptional talent driven to make a real impact. • Belonging Project Lead: Directed the Discovery and Definition phase of the 'Belonging' initiative, establishing a comprehensive framework for understanding belonging within the organisation.• Belonging Conceptual Development: Identified and articulated the three pillars of belonging - Identity, Connection, and Inclusion, laying the groundwork for a deeper sense of community at ASB.• Stakeholder Engagement: Engaged with the People Leadership Team to align the 'Belonging' initiative with strategic objectives, facilitating a culture where every employee feels an integral part of the ASB family.• PVP Workshop Design and Facilitation: Led the design and facilitation of workshops for HR leaders to integrate ASB's People Value Proposition, focusing on 'Feeling Seen', 'Feeling Backed', and 'Feeling Uplifted'. These sessions were pivotal in aligning HR practices with the PVP, ensuring a workforce that feels recognised, supported, and empowered.

Auckland, New Zealand

In my role as a Ways of Working Coach at ASB Bank, my focus was on nurturing a culture of collaboration and continuous improvement, leveraging my expertise in agile coaching, training, and workshop facilitation. This involved not only mentoring teams for enhanced agility but also playing a key role in developing a robust community of Agile Team Facilitators.• Agile Coaching and Team Facilitation: Specialised in mentoring agile teams, enhancing team dynamics, and promoting effective collaboration in both in-person and remote environments. Successfully fostered a culture of collaboration and continuous improvement.• ICP-ATF Course Accreditation and Instructor Authorisation: Championed the course creation and accreditation process for the Agile Team Facilitation course, tailored for agile team facilitators, agile coaches, and project managers. • Training and Empowerment: Actively involved in coaching Agile Team Facilitators, leading to their successful certification in the industry-recognised ICP-ATF course.• Community Development: Played a pivotal role in cultivating and nurturing a vibrant community of Agile Team Facilitators across the Digital and Technology Engineering Chapters.• Workshop Design and Facilitation: Expert in creating and conducting workshops focused on teamwork, collaboration, and communication, tailored to meet specific team needs and objectives.• Event Facilitation: Orchestrated and facilitated large-scale quarterly Big Room Planning events, ensuring alignment of team objectives and enhancing overall work efficiency.

Adelaide, South Australia, Australia

In the role of Agile Delivery Consultant at The SACE Board of South Australia, my mission was to help catalyse the 'Thrive' transformation initiative—a strategic endeavour to equip students with the tools to flourish in their educational journey. My expertise in agile methodologies and human-centred design was pivotal in navigating this state-wide system change. • Agile Transformation: Leveraged extensive experience in mentoring to guide teams through the transition to remote work, ensuring seamless adaptation to new workflows while driving alignment with The SACE Boards Strategic Plan 2020–2023.• Scaled Agile Expertise: Trained, coached, and mentored cross-functional teams and leaders in the adoption of scaled agile practices, significantly enhancing collaboration and alignment.• Strategic Facilitation: Steered incremental planning sessions for the ‘Thrive’ transformation initiative, fostering strong alignment with educational objectives and facilitating employee engagement and buy-in.• Operating Model Enhancement: Contributed as a consultant to refine the concept of the Design Lab, an innovative operating model. Transformed initial sketches into polished design artefacts.• Project Leadership: Functioned as an Agile Team Facilitator across multiple workstreams, inspiring teams to deliver successful outcomes.• Educational System Reform: Coached principles of responsive implementation and human-centred design to initiate change within a complex educational system.

Auckland, New Zealand

As an Agile Transformation Coach, I served as a driving force behind pivotal organisational change, utilising my deep expertise in agile mindsets and principles to lead a large-scale technological and operational transformation. My role was instrumental in cultivating a culture of innovation, enabling teams to navigate and thrive in a rapidly evolving digital landscape, and laying the groundwork for ASB’s strategic ambition to accelerate its cloud capabilities.• Learning Experience Design: Conceptualised and facilitated innovative learning experiences, building enterprise-wide capabilities in new ways of working, and fostering an agile mindset.• Operating Model Development: Actively participated in a working group responsible for the design and rollout of an operating model focused on elevating cloud capabilities within the bank.• Anchor Position Coaching: Mentored newly established anchor positions, ensuring they were equipped to drive and support the technological transformation initiative.• Transformation Skill Building: Acquired and applied advanced skills in organising and leading large-scale transformation activities, contributing to ASB’s evolution as a forward-thinking financial institution.

Auckland, New Zealand

In this dynamic role of Agile Coaching, I leveraged my Digital experience to guide teams through a significant agile transformation, fostering a culture of continuous improvement and agility. My hands-on approach to coaching, coupled with a focus on workflow management tool adoption, empowered teams to embrace agile methodologies, driving enhanced collaboration and communication across the technology division.• Agile Leadership: Championed the evolution of technology teams by leading the development and implementation of a transformative operating model, moving from a tribe-centric to a platform and practice-oriented structure, significantly enhancing operational efficiency and coordination.• Agile Training and Development: Created extensive training materials to instil an agile mindset and practices, educating both technology teams and business stakeholders on agile benefits and methodologies.• Scrum Facilitation: Orchestrated Scrum events for various teams, steering their transition to agile practices.• Community Building: Founded a Scrum Master community of practice, offering mentorship and fostering the growth of agile leadership capabilities within technology teams.• Learning Program Innovation: Designed and launched a self-guided learning initiative for aspiring Scrum Masters, facilitating skill development and knowledge acquisition at a personalised pace.

Auckland, New Zealand

As a Digital Experience Analyst, I specialised in elevating the digital banking experience through innovative product design and effective team collaboration. My focus was on creating intuitive user interfaces, refining product backlogs, and fostering a cohesive approach with technology teams to deliver responsive and customer-centric digital solutions.• Product Design Expertise: Excelled as a digital product designer, crafting engaging user experiences in close collaboration with user experience teams, and enhancing the bank's digital interface across web and mobile platforms.• Backlog Management: Defined and refined product backlog items, ensuring tight alignment with strategic project objectives and contributing to the streamlined execution of digital initiatives.• Documentation and Alignment: Documented solution-oriented discussions and decisions, maintaining clear communication channels and ensuring consistent team alignment.• Cross-functional Collaboration: Partnered with technology teams, identifying and managing interdependencies to optimise project outcomes and enhance overall digital capabilities.• Stakeholder Communication: Kept stakeholders informed on project progress and key milestones, ensuring transparency and fostering trust throughout the development lifecycle.• Responsive Design Development: Gained and applied in-depth proficiency in designing and developing responsive web applications, delivering seamless user experiences across various projects.

Sydney, Australia

As a Product Owner at Tabcorp, I embraced the challenge of revolutionising mobile betting experiences. My role was pivotal in steering product strategy, from conceptualising and prioritising key mobile app features to refining product backlogs and leading quality assurance efforts, all aimed at delivering superior and innovative mobile wagering solutions.• Mobile Product Management: Demonstrated expertise in mobile product management, assessing and prioritising innovative features and enhancements for mobile applications, ensuring they meet market demands and user needs.• Backlog Refinement: Conducted continuous backlog refinement, including crafting user stories, prioritising release deliverables, and approving completed features, ensuring a consistent focus on strategic goals.• Quality Assurance and Testing: Oversaw quality assurance and testing processes, alongside app store maintenance activities, guaranteeing high-quality, user-friendly mobile app experiences.• Performance Analysis: Developed a senior leadership-level scorecard, reporting weekly on in-market performance metrics such as sales, usage, and customer feedback, providing actionable insights for strategic decision-making.• Competitive Analysis: Created a comprehensive competitor analysis scorecard, presented quarterly to senior leaders, aiding in the strategic prioritisation of delivery objectives.• Training and Support: Provided training and support to call centre staff on new mobile app functionalities, facilitating smooth adoption and first class customer service.• Native App Development: Gained proficiency in the design and development of native mobile applications, enhancing Tabcorp's digital offerings and customer engagement.

Sydney, New South Wales, Australia

In my role as a Digital Producer (Contractor) at The White Agency for the Commonwealth Bank of Australia, I managed the online content production for cba.com.au and led the mobile migration strategy for Coinland. Coinland, an innovative online game developed by The White Agency, was designed to enhance financial literacy among Australian children. This engaging virtual world provided a safe and interactive platform for kids to learn about money management through practical scenarios, helping them develop savings skills.

As a Digital Producer for Telstra, I managed the end-to-end production of digital advertising content, specifically banner ads, ensuring each piece aligned with the overarching marketing strategies and digital objectives. My role demanded precise management of budgets and timelines, effective coordination of cross-disciplinary teams, and direct client engagement, culminating in the timely and budget-conscious delivery of high-impact digital advertising solutions.

Sydney, New South Wales, Australia

At Leo Burnett, as a Digital Producer, I steered the project management of complex digital campaigns for high-profile clients like Subaru and Samsung, crafting engaging online content and navigating supplier relations. I facilitated cross-team collaboration, contributed expert insights in client meetings, and played a key role in pitches and RFPs, ensuring the delivery of innovative solutions within the realms of technology, digital, and social media—all while meticulously managing project finances to optimize budget efficacy.

Key responsibilities:• Managing the end-to-end development of online content for the Post-Paid Mobile product.• Ensuring key stakeholders were engaged to meet business program objectives.• Guarantee the delivery of accurate user friendly content within specified time frames.• Increase conversation rates & meet online sales targets.

Clients: Telstra Consumer, Telstra Business, Foxtel, Qantas, CokeKey responsibilities: Delivery of projects on time and within budget, and a set of relationships with team members and clients that ensured their trust and participation during each step in the production process.

Clients: ANZ Consumer (Credit Cards, Savings & Investments, Personal Banking & Communications), Blackmores, Australian Sports CommissionKey responsibilities: Delivery of digital advertising campaigns (banner ads etc), microsites, websites, eDM, social and viral marketing campaigns on time and within budget.

Key responsibilities: Sell and compile websites from a template to Travelscene member agencies. Creatively interpret briefs to meet specific client requirements.

Key responsibilities: Educate businesses about digital printing products and services, while also providing post sales support on their digital printing needs.

Key responsibilities: Coordinating the production of software (pre & post sales) and maintenance programming on the company’s internal systems.

Bachelor, Business, Marketing

Diploma, Multimedia

Activities and Societies: 3D Modeling & Animation, Photoshop, Flash, Web Design, Video & Sound Editing