I am a creative and strategic thinker who consistently utilizes digital, eCommerce, and retail marketing techniques to develop and maintain strong brands that drive multimillion dollar sales.With an English and business background, I have a proven track record of generating successful campaigns and innovative deliverables for several B2B and B2C firms in the consumer goods industry. As an avid technology user, I efficiently blend traditional and new marketing strategies that anticipate and exceed customer needs to encourage lifelong relationships.Through motivational, inclusive, and supportive leadership, I provide businesses with profitable strategic solutions that enhance marketing departments for the long-run. I accomplish this with effective communication, inviting websites, tactical sales planning, creative social media projects, and talent development.Summary of ResponsibilitiesMarketing Manager at Creative Systems LightingHead of Marketing for architectural downlight manufacturer responsible for establishing marketing department and resources to launch new product and grow revenue by reaching architects and lighting designers through a network of lighting sales agencies and specialty e-commerce and lighting professional catalog websites.Marketing Manager at Jimway/CordeliaSpearheaded channel marketing strategy across six brands of lighting, to grow sales of general consumer market residential and commercial lighting fixtures in big box retailers including The Home Depot, Lowe’s, Costco and online retailers such as Amazon, Wayfair, Lowes.com along with lighting showrooms through regional sales agencies. Some of my significant industry contributions include:• Growth of in-store business for lighting manufacturer with The Home Depot to $300M within two years with the first consumer market LED recessed downlights• Creation of new lighting brand, EnviroLite, which was one of the first market leaders in LED lighting •Opened up successful eCommerce channels for consumer and architectural lighting products