Teri Niadna

Teri Niadna Email and Phone Number

Managing Director at Brandgenuity @ Brandgenuity
Teri Niadna's Location
Greater London, England, United Kingdom, United Kingdom
About Teri Niadna

About BrandgenuityBrandgenuity is a leading global independent brand licensing agency that extends iconic brands into products, services and experiences that delight consumers, raise brand awareness, and generate revenue. The agency’s clients include BMW, Nissan, The Sims, Kahlua, Royal Shakespeare Company, NFLPA and others. Brandgenuity has won numerous industry awards. For more information, visit our website http://brandgenuity.com or contact info@brandgenuity.com. About MeCommitted brand builder and business leader, with a history of developing successful licensing program from the strategy phase through to implementation.

Teri Niadna's Current Company Details
Brandgenuity

Brandgenuity

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Managing Director at Brandgenuity
Teri Niadna Work Experience Details
  • Brandgenuity
    Managing Director
    Brandgenuity Sep 2015 - Present
    New York, Ny, Us
    Brandgenuity is a leading global independent brand licensing agency headquartered in New York, with offices in London, Munich and Hong Kong. The agency extends famous and iconic brands into consumer product categories, services and experiences via licensing relationships. The agency’s clients include BMW, Church & Dwight, Pnina Tornai, Zak Bagans, White Castle, G2 Esports, Unilever, Best Friends Animal Society, Edgewell Personal Care, Carmen Sandiego, PUR, NFLPA, and others. For more information, contact info@brandgenuity.com
  • Ask For Clive
    Trustee
    Ask For Clive Feb 2020 - Present
    St Albans, Gb
    "Everyone is welcome here." Ask for Clive is a charity that partners with venues to promote inclusion and to create welcoming environments for the LGBT+ community. We work directly with local communities and venues, and collaborate with law enforcement on training and reporting initiatives.
  • National Football League
    Director, International Consumer Products
    National Football League Jan 2010 - Oct 2015
    New York, Ny, Us
    • Conceived global business plan, focusing on key markets in Canada, UK/Europe, Mexico, Brazil, Australia, Japan, and China• Selected and negotiated global deals with Nike, New Era, and VF; established strong contract structure and marketing activation components.• Orchestrated global apparel launch: brand structure, style guides/product development, retail strategy, and marketing• Delivered significant growth over a six year period in both revenue and marketing activation• Developed the League’s direct-to-consumer business for the first time, launching new e-commerce partnerships in three regions and operating the League's significant event retail business
  • National Football League
    Director, Business Development And Sponsorship
    National Football League Jun 2013 - Sep 2015
    New York, Ny, Us
    - Lead the NFL's commercial business in the UK, including brand licensing, sponsorship, and general business development initiatives- Manage UK relationships and local activation for the NFL's global sponsor base, including Pepsi, Budweiser, Microsoft, Bose, Virgin Atlantic, and Visa.- Deliver new local sponsorships and revenue, including deals with Jeep, Majestic (VF), Wall Street Journal, and Draft Kings.- Continue to develop the NFL's consumer products business globally, in all markets outside of the US and with a focus on Canada, Mexico, Brazil, Japan, China, UK, and Europe. - Revenue responsibility for all non-media business lines, global revenue responsibility for Consumer Products business
  • National Football League
    Business Development Director
    National Football League 2010 - 2015
    New York, Ny, Us
  • Univision Communications
    Director, Licensing
    Univision Communications Jul 2008 - Jan 2010
    Miami, Florida, Us
    Univision is the leading Spanish-language media company in the US, with 80% market share in broadcast, radio, and digital media. • As part of the Corporate Development team, identified new sources of revenue through brand and licensing partnerships• Wrote company’s first licensing business plan and built required infrastructure (internal pitch, style guides, talent agreements)• Completed significant deals in the following areas: telecom/international calling, e-commerce, retail promotions• Developed complete product range for e-commerce site, working closely with show producers and other creative stakeholders to translate their vision into products• Conceived and wrote initial strategy for Univision’s entry into the branded pre-paid debit card space
  • The Beanstalk Group
    Associate Vice President
    The Beanstalk Group Jan 2007 - Jun 2008
    New York, Us
    Managed all aspects of strategic brand planning, business development, and operations for multiple accounts
  • The Beanstalk Group
    Director, Special Projects
    The Beanstalk Group Jan 2006 - Dec 2006
    New York, Us
    Developed Beanstalk's new acquisitions representation business. Led sharing of best practices between offices and accounts. Based in London office January-June 2006.
  • The Beanstalk Group
    Director, Licensing Sales
    The Beanstalk Group Jan 2004 - Dec 2005
    New York, Us
    Delivered new business opportunities and led strategic sales efforts across a wide variety of accounts and category. Managed and developed junior team members.

Teri Niadna Skills

Brand Management Licensing Business Development Consumer Products Strategic Partnerships Strategy Marketing Strategy Marketing Brand Development Management Product Marketing Sponsorship Contract Negotiation New Business Development Integrated Marketing Competitive Analysis Product Development Retail Brand Architecture Brand Licensing P&l Management

Teri Niadna Education Details

  • Yale University
    Yale University
    Literature

Frequently Asked Questions about Teri Niadna

What company does Teri Niadna work for?

Teri Niadna works for Brandgenuity

What is Teri Niadna's role at the current company?

Teri Niadna's current role is Managing Director at Brandgenuity.

What is Teri Niadna's email address?

Teri Niadna's email address is tn****@****ail.com

What is Teri Niadna's direct phone number?

Teri Niadna's direct phone number is +191736*****

What schools did Teri Niadna attend?

Teri Niadna attended Yale University.

What skills is Teri Niadna known for?

Teri Niadna has skills like Brand Management, Licensing, Business Development, Consumer Products, Strategic Partnerships, Strategy, Marketing Strategy, Marketing, Brand Development, Management, Product Marketing, Sponsorship.

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