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@edlpackaging.com
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Toni Nigrelli-Lafleur is listed as Product Marketing Manager @ Wisetail, an Intertek Company | MBA Candidate, Wisconsin School of Business at Wisetail, an Intertek Company, based in Appleton, Wisconsin, United States. AeroLeads shows a work email signal at edlpackaging.com, phone signal with area code 920, and a matched LinkedIn profile for Toni Nigrelli-Lafleur.
Toni Nigrelli-Lafleur previously worked as Product Marketing Manager at Wisetail, An Intertek Company and Development Strategist at Isg. Toni Nigrelli-Lafleur holds Master Of Business Administration - Mba from Wisconsin School Of Business.
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AeroLeads found 1 current-domain work email signal for Toni Nigrelli-Lafleur. Compare company email patterns before reaching out.
The most gratifying moments are when I achieve success through the successes of others. My greatest joy as a marketing strategist is connecting people and organizations with brands and, subsequently, resources that allow them to reach their goals. As a marketer, I am constantly identifying and developing ways to reach clients effectively through the development, design, and management of assets to increase brand awareness. As a leader, I am a big-picture thinker and strive to bring internal resources together to drive growth. I believe how we connect with new and existing clients also matters. Leading with strategies that inspire, leverage storytelling, and strong visual cues. I recognize people are more engaged when they hear a good story or see a through-provoking image or graphic. This begins with understanding and genuinely empathizing with the client - it requires listening to their pains, passions, and desires - and aligning marketing strategies with their buying process to support these needs. I value data analytics and ongoing client and market research to inform decisions, measure results, and drive operations. Experienced in a variety of marketing and business development leadership roles, supporting brand awareness, customer acquisition, proposals, customer retention, and sales growth in both architectural, engineering, and construction (A/E/C) industries and manufacturing, my strengths include: - Researching prospective markets and customers; Developing strategies that position organization for future work - Identifying and developing client personas that advance messaging and brand-value strategies - Analyzing/responding to RFP/RFQs - Developing winning pursuit strategies - Identifying and leading content marketing strategies to align with internal sales processes and client buying stages - Creating engaging and attractive presentations in Microsoft Powerpoint, Adobe Illustrator, InDesign, and Photoshop- Writing compelling narratives for internal and external communications including brochures, proposals, and newsletters - Building and fostering strategic business relationships - Developing and implementing core CRM processes - Using data analytics to inform marketing strategies that drive growth
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Bozeman, Mt, Us
Lead product marketing initiatives for Wisetail’s learning and operational platform and professional services. Responsible for collaborating with product managers to develop product positioning, messaging, and go-to-market strategies, highlighting the product solution through market research and customer insights.
Mankato, Mn, Us
Recruited to lead the market and geography growth of ISG in Northeastern Wisconsin - ultimately influenced the overall awareness of brand, community outreach initiatives, and regional awareness of all business units.* Instrumental in regional project pursuits leading and developing winning proposals that were empathetic, customer centric and persuasive.* Support market development through data gathering and analysis of competitors, industry trends, and target audience to identify pursuit opportunities and positively positing ISG in from of target clients.* Developed client-specific strategies and identified supporting marketing activities that increase awareness and improved prospecting efficiencies to drive future work* Consulted with target clients to fully understand business needs and challenges, acting as an advisor to align with resources and firm-wide services
Sheboygan, Wi, Us
Key player on the Executive Leadership Team in the development and implementation of strategic plan for firm, responsible for accelerating business growth through the development and execution of effective business development and marketing plans, and winning strategies. * Monitored and controlled all marketing activities, expenses, results, and other metrics. Provided business development and marketing KPIs/Scorecard metrics to leadership team.* Improved client, architect, and subcontractor relationships through firm-wide internal culture and business development training strategies. * Lead and prepare project teams for customer interview and presentations based on client understanding, business needs, and project understanding.
Green Bay, Wisconsin, Us
Developed and managed North American marketing and business development strategy for EDL brand, supporting team of four Regional Sales Managers across the United States. * Developed and monitored all sales and marketing activities, leveraging CRM and marketing automation tools, to prepare reports that effectively communicated results and forecasted sales* Implemented inbound lead generation strategy by identifying buyer personas and developing content designed to attract buyers from business target markets. * Researched and developed SEO strategies to increase EDL's website organic traffic. * Analyzed the effectiveness of monthly lead and sales programs, and identified areas for improvement. Implemented an inbound marketing program, contributing to increased website visits by 177%, compared to the previous year. Additionally, inbound leads contributed 3.5% to total company dollars sold in the first year. * Oversaw planning, budget, and strategy of trade shows, including campaign strategies associated with event and follow up activities.
Beaver Dam, Wisconsin, Us
Strategical led teaming, proposal, and interview initiatives for public recreation and higher eduction projects throughout North America, collaborating with leadership, principals, and external partners to identify client business needs and effectively communicate team value to customer.* Conceived and designed updated project reference sheets layout and standard PowerPoint slide deck to effectively communicate value client received through design services.* Prepared press releases, editorial content, and award submittals to communicate the project's design and approach to target market segments.* Maintain CRM, keeping executive leadership and project management teams informed of pursuit status and opportunities. * Collaborate with Principals and Sport Swimming Director to identify and manage marketing program that supported business goals and objectives through partnerships, thought-leadership, and outreach strategies.
Kohler, Wisconsin, Us
Supported Marketing Research department to understand and develop a social media that aligned with Kohler Global Power Group key initiatives. • Explored and analyzed current social media channels, trends and best practices, and competitor initiatives. • Prepared internal documents presenting social media findings.• Recommended social media strategy to Kohler Global Power Group top management and communications.
Langley, British Columbia, Ca
Supported Dowco’s strategic goals for Power sports, Marine and SportCreation, division through effective marketing communications and design.• Coordinated and maintained new product initiatives for SportCreation, including design and development of brand identity, packaging, SKU’s, pricing, website management and printed materials.• Wrote compelling copy for social media, web, print adverting and e-mail marketing campaigns.• Developed, edited and wrote technical copy for new and existing product instruction sheets.• Managed all customer service activities for SportCreation.• Preformed market and pricing analysis for new products.• Researched and obtained quotes from vendors.• Developed and maintained vendor relationships with big box retailers including Overton’s, Gander Mountain, Cabala’s, Sportsman’s Guide and Scheels.• Interacted with engineering, operations, and logistics to ensure customer objectives and deadlines were met.
Support the Marketing department in the development and production of corporate marketing/ advertising and sales materials, lead program and promotional items. • Coordinated and designed material for tradeshows, promotional, web sites and corporate events to market products.• Created and managed AquaMaster’s internal and external newsletter.• Prepared new product press releases, and distributed through appropriate media channels.• Purchased print advertising space and developed media schedule and for international and domestic advertising.• Collaborated with marketing and design teams to produce new product catalog from concept through production.• Designed interactive CD catalog utilizing various multi-media software and equipment.
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Toni Nigrelli-Lafleur works for Wisetail, an Intertek Company.
Toni Nigrelli-Lafleur is listed as Product Marketing Manager @ Wisetail, an Intertek Company | MBA Candidate, Wisconsin School of Business at Wisetail, an Intertek Company.
AeroLeads has found 1 work email signal at @edlpackaging.com for Toni Nigrelli-Lafleur at Wisetail, an Intertek Company.
AeroLeads has found 1 phone signal(s) with area code 920 for Toni Nigrelli-Lafleur at Wisetail, an Intertek Company.
Toni Nigrelli-Lafleur is based in Appleton, Wisconsin, United States while working with Wisetail, an Intertek Company.
Toni Nigrelli-Lafleur has worked for Wisetail, An Intertek Company, Isg, Quasius Construction, Inc., Edl Packaging (A Massman Company), and Water Technology, Inc..
You can use AeroLeads to view verified contact signals for Toni Nigrelli-Lafleur at Wisetail, an Intertek Company, including work email, phone, and LinkedIn data when available.
Toni Nigrelli-Lafleur holds Master Of Business Administration - Mba from Wisconsin School Of Business.
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