Focused on Tax and Core verticals:Growth initiatives that increased engagement with tax product by 3X YoYApp adoption initiatives such as native app upsell that helped increase MAU by 10%Model-powered ads rollout for Canada app leading to revenue growth of 10%Drove 4% increase in churned reactivation through re-evaluation of engagement cut-off rules

Leading analytics across Core Product and Marketing verticals, focused on strategy, experimentation and execution:Oversaw strategic analyses which helped the company grow MAU by 7% over three years, focused on user pain points and identifying high-potential opportunities for product and marketing roadmaps.Owned and created forecasting and attribution models that led to higher execution efficiency for marketing and finance teams.Defined experimentation framework to standardize reporting capabilities across all product experimentation, improving velocity of testing by 10%.Hired and developed team of analysts across product, marketing, and data science, focusing on continuous feedback and career development. Consistently scored above-average employee engagement scores.

Member of a cross functional team working on f2p mobile game:- Design and implementation of in-app A/B tests to drive revenue, resulting in $XM in lifetime revenue for mobile game.- Identifying and implementing product improvements with data-driven approach, leading to X% lift in 7-day user retention. - Defining in-game economy, user engagement, and monetization KPIs - Statistical significance testing with Pandas- LTV prediction with statistical modeling- Data visualization and analysis of in-game economy, user behavior, and in-app purchases

As a consultant in the Information Management and Analytics Group, I was staffed on projects as a business intelligence developer and data architect, focusing on ETL development, data warehousing, and data products.

Specializing in data integration, data quality, and unlocking analytical capabilities in fintech and consumer tech companies:- Led data conversion project to migrate customer credit card accounts as part of a merger by a financial services client. Defined business requirements, created technical specifications, and worked with developers to meet go-live dates.- Led integration project to migrate more than $1 billion in customer assets to new technology platform, as part of the largest brokerage acquisition in Wall Street history. - Data architect of a BI operations team responsible for the maintenance and break/fix efforts of an enterprise data warehouse and business intelligence reports used at a Fortune 500 energy company.

I worked in the process development group, researching optimal growth conditions for cancer immunotherapy treatments.- Cell growth optimization- Pilot lab bioreactor operation- Cell assays- Growth media formulation