Customer obsessed, data driven marketing executive who is charged with leading a $15B direct-to-consumer business as well as the overall customer experience for Allstate and its family of companies. Tasked with driving profitable growth through allstate.com and its contact centers (1-800-Allstate) with teams that span the United States, India, and Ireland. Oversees a diverse organization of over 3K professionals, including Sales, Service, Customer Relationship Management (CRM), Marketing, Digital, Performance Marketing, Consumer / Market Research, Customer (CX) / User (UX) Experience, and Digital Product Management. Oversees the end-to-end customer experience, ensuring a seamless omni-channel experience for all of our customers.

Allstate India is the strategic business services arm of The Allstate Corporation, with offices in Bengaluru and Pune. Provides Global expertise in a wide variety of business areas including technology and innovation, policy administration and operations.

Performed in a strategic C-Suite role, hired to drive profitable growth by transforming the Retail, eCommerce and Contact Center channel’s within this privately held multi-billion dollar retailer. Envisioned and implemented a comprehensive omni-channel digital strategy encompassing several multi-faceted business units across the enterprise. Led a team of over 600 professionals representing several cross-functional teams, including website development, visual merchandising, CRM, performance marketing, UX, and contact center operations.

First as Vice President and then ultimately as President of Global eCommerce, I steered the global eCommerce, CRM & Digital Marketing functions to support the publicly traded global footwear company’s (NYSE: WWW) $2.5B portfolio of 12 brands, managing a $400M+ P&L and leading over 120 employees. I spearheaded a massive business model transformation from a 100-year-old brick & mortar wholesale company to a nimble direct to consumer (DTC) model that grew at a rate of more than 2X the industry average.

FordDirect provides Ford and Lincoln dealers with digital marketing and advertising solutions to drive more sales. With a foundation built by Ford Motor Company and its franchise dealers and being the only joint venture of its kind, FordDirect understands the automotive and dealer business. In 2015, I was promoted to vice president of customer acquisition responsible for all Digital Marketing activities including: lead generation, customer acquisition and regional service marketing. This includes management of FordDirect’s digital advertising, lead generation, social media / reputation management and dealer websites practices.

My responsibilities as senior director of digital innovation included overseeing and aligning FordDirect’s global digital marketing strategy across all departments. Led a ground-breaking initiative to reimagine the company’s digital marketing strategy at the local level for 5K dealers. Spearheaded a transformative pilot program, ultimately leading to the promotion to Vice President, centralizing the processes of buying local media.

I started my work at FordDirect as the strategic lead for all advertising, planning, implementation, integration, and partnership activities for Ford’s regional and dealer websites. I worked to reinvent how Ford Motor Company uses its dealer network to execute digital performance marketing initiatives, putting in place a series of successful policy and platform enhancements that enabled us to deliver similar campaigns at a rate that was much more efficient than previously realized.

At Moosejaw I led all eCommerce functions including performance marketing, customer acquisition / retention, analytics, user experience, CRM and technology. The design and implementation of the Moosejaw Omnichannel customer experience was a highlight of my career. This seamless customer experience was delivered across channels and devices and enabled us to bring the brand to life, resulting in a significant increase in revenue. This coupled with my targeted performance marketing strategy along with other improvements to conversion rate, average order value, and repeat purchase rate allowed for double-digit revenue increases.

I was accountable for all Audiusa.com and Audicanada.ca projects to ensure the premium brand’s site presence and performance. This included direction of Audi’s technology efforts for site enhancements, vendor management, IT planning, and third-party creative agency work.

The Alliant Company is a privately owned, fully integrated national finance and investment firm with offices throughout the United States. Marketing initiatives under my management included: SEO, pay per click (PPC), conversion/goal tracking, return-on-investment (ROI) analysis, content strategy, affiliate marketing and link building. During my tenure, we increased the ROI of our online marketing by managing key performance indicators (KPIs) and our online marketing analytics projects.

For my service with the Army, I was awarded the Commendation Medal. The Commendation Medal is a United States military decoration which is presented for sustained acts of heroism or meritorious service.