Tori S. Email and Phone Number
As a Brand Marketing Manager at The Wall Street Journal, I spearhead the creative development for premiere, flagship, and prestigious business level WSJ events, consolidating and coordinating stakeholder feedback, and serving as the contact for cross-functional partners. I craft and submit creative briefs, manage production timelines and final asset delivery and execute strategic owned media campaigns for WSJ events, garnering millions of impressions and thousands of clicks.I have a Bachelor of Arts in Sociology from Cornell University, where I honed my analytical, professional communication, and leadership skills. I have over three years of experience in the marketing industry, creating dynamic, integrated content and experiential campaigns to generate sales and brand awareness across various channels and platforms. I am a highly-motivated, energetic team player with the accelerated ability to execute prowess over multiple creative projects and coordinate across functional teams to see them from start to finish. I am passionate about delivering innovative and impactful solutions that drive business growth, builds brand equity, and positively influences consumer behavior. Even more so, I love to work with people and experience the satisfaction of collaborating, exchanging ideas, building connections, and achieving a shared goal together. I am moved by the strengths I see in my colleagues and it is an honor to work alongside them to see those strengths in action. I wouldn't be where I am without the colleagues, mentors, and community who nurtured my growth and allowed me to have a hand in fostering theirs.
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Brand Marketing ManagerThe Wall Street Journal Aug 2022 - PresentUnited States•Spearhead the brand development for premium, flagship, and prestigious business level WSJ events through writing and presenting complex briefs, developing go-to-market strategy and campaign execution, overseeing visual/creative asset creation and delivery, and managing project timelines•360 collaboration with design team, media agency, and various departments to develop and execute paid media & marketing campaigns including digital, print, onsite event collateral and sponsorship client materials for 3+ events per quarter•Facilitate integrated marketing ad campaign for WSJ The Future of Everything Festival featuring prominent speakers garnering bench-hitting results: 1.6M impressions, ~1200 clicks, and a CTR of ~ 0.08%•Manage brand budget and vendor billing through purchase orders and invoice processing •2023 Elevate Scholarships by INMA, Google News Initiative recipient -
Brand Marketing AssociateThe Wall Street Journal Jul 2021 - Aug 2022New York City Metropolitan Area•Attend all regional receptions, dinners, and events to provide support with registration, badging, and other onsite efforts•Optimize events brand positioning by conceptualizing, managing, and organizing unique out-of-home (OOH) and experiential activations (subway digital live boards, wildpostings and billboards, etc.)•Develop vendor relationships and maintain ongoing communication throughout experiential planning and execution visiting venues of OOH installation and providing project recap reports•Leverage existing vendors and identify new ones to coordinate event activations and the production of gifting and merch -
Business Director - MarketingMacy'S Jul 2020 - Jul 2021New York, Ny, United States•Directed multidisciplinary department monthly meetings to tie business priorities to all marketing initiatives with Fashion Office, omni-channel buying teams, and retail pricing team •Managed communication with design and studio photography teams to ideate and execute 5-10 product programs per month and delivered comprehensive asset strategy for launches, events, and general product marketing •Produced creative deck to promote and celebrate important calendar moments (National Petite’s Day); built and executed comprehensive National Petite’s campaign achieving +3.3% sales and +10% conversions•Transformed the Petite’s landing page to drive business goals and adapt to marketing conditions shifted by the pandemic by successfully implementing a Loungewear category generating highest clicks to date•Built digital brand shops, banners, booster images, and email marketing campaigns and launched special offers leveraging consumer insights and behaviors -
Assistant Business Director - MarketingMacy'S Feb 2020 - Jul 2020New York, Ny, United States -
Assistant PlannerMacy'S Oct 2019 - Feb 2020New York, Ny•Maintained high-performing inventory and identified business opportunities through profit analysis of current and past product sales trends and store level performance review focused on demographics, climate, region, and volume groups.•Served as a planning zone expert across all national regions of allocation - Southwest, Southeast, Northwest, Northeast, Central, West Coast, South.•Responsible for purchase order creation, execution of re-orders allocation and communication with vendors for extensions.•Supervised product allocation and flow to stores in partnership with Supply Chain to curate core merchandise assortment and ensure quality product representation.•Participated in seasonal buying sessions and vendor meetings to premium inventory through informed buys based on department financial objectives, trends and Macy's brand strategy. -
Social Media And Marketing AssistantHer Campus Media Sep 2018 - Oct 2018Brooklyn, Ny•Assisted with event logistics including coordination with global brands, securing location, casting and confirming models, and brainstorming themes for physical set up•Set up promotional displays and visual merchandising to generate excitement about featured cosmetic and skincare brands•Performed event registration, helped attendees take photos during the event, and reminded attendees of event hashtags and sponsor tags for Instagram post promotion
Tori S. Education Details
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Sociology
Frequently Asked Questions about Tori S.
What company does Tori S. work for?
Tori S. works for The Wall Street Journal
What is Tori S.'s role at the current company?
Tori S.'s current role is The Wall Street Journal | Brand Marketing & Events.
What schools did Tori S. attend?
Tori S. attended Cornell University.
Who are Tori S.'s colleagues?
Tori S.'s colleagues are Sadhvi Sadhvi, Juan Oliveira Barreiro, Kien Vuong, Thomas Nauman, Nirvada Newton, Marcelo Fuentes, Javiera Aroca.
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Clinical Manager & Senior Staff Counselor At Therapy AustinAustin, Texas Metropolitan Area
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