Tobey Jackson Email & Phone Number

Reston, Virginia

🔷 Lead strategy, development, and execution for AIAA SciTech and DEFENSE Forums, acting as Event CEO to ensure seamless in-person and virtual content delivery. Direct the Guiding Coalition and Technical Program Committee to set conference themes and speakers, create new programming to meet stakeholder needs, and maintain key relationships with national security, aerospace, and R&D communities. Conduct industry research to keep content relevant and represent AIAA at international conferences… Show more 🔷 Lead strategy, development, and execution for AIAA SciTech and DEFENSE Forums, acting as Event CEO to ensure seamless in-person and virtual content delivery. Direct the Guiding Coalition and Technical Program Committee to set conference themes and speakers, create new programming to meet stakeholder needs, and maintain key relationships with national security, aerospace, and R&D communities. Conduct industry research to keep content relevant and represent AIAA at international conferences, enhancing global presence. Ensure multi-level integration with a varied group of stakeholders.𝑫𝒆𝒍𝒊𝒗𝒆𝒓𝒆𝒅 𝑹𝒆𝒔𝒖𝒍𝒕𝒔:▶️ Cultivate strong relationships with key government organizations, including NASA, DARPA, Air Force, and Space Force, as well as the Office of the Undersecretary of Defense for Research and Engineering. Collaborate on program speakers and topics, facilitate communication of new initiatives to members and attendees, and provide general AIAA support. Spearheaded workshops for the Air Force Digital Transformation Office and Space Warfighting Analysis Center, facilitating knowledge exchange and fostering collaboration.▶️ Use technical expertise, understanding of key issues and relationship building to lead DEFENSE Forum’s 73% technical program growth and 98% increase in attendees from 2019 to 2024. Achieved a sold-out status for the first time in 2024.▶️ Nurture relationships with aerospace and adjacent industries with a focus on fostering collaboration and knowledge exchange. Expanded SciTech’s technical program 36% and attendance 41% from 2021 to 2024. Increased attendee satisfaction to 87% in2024, up from 75% in 2023. SciTech is now a $4.5 million event and the largest aerospace research and development conference in the world.▶️ Delivered above-budget financial performance for DEFENSE Forum, establishing it as a critical revenue source for AIAA and a recognized technical resource within national security communities. Show less

🔷 Developed and executed new programs to facilitate business development and networking. Created and implemented strategy for startup and accelerator outreach. Represented AIAA at various national and international events. Organized recruiting engagements at AIAA Forums and regional student conferences. Coordinated Space Commercialization Executive Summits with Aviation Week, promoting collaboration among space industry leaders. Designed VIP events, receptions, and lunches to facilitate… Show more 🔷 Developed and executed new programs to facilitate business development and networking. Created and implemented strategy for startup and accelerator outreach. Represented AIAA at various national and international events. Organized recruiting engagements at AIAA Forums and regional student conferences. Coordinated Space Commercialization Executive Summits with Aviation Week, promoting collaboration among space industry leaders. Designed VIP events, receptions, and lunches to facilitate networking and business development.𝑫𝒆𝒍𝒊𝒗𝒆𝒓𝒆𝒅 𝑹𝒆𝒔𝒖𝒍𝒕𝒔:▶️ Increased engagement and renewal rates among corporate members, especially small businesses, due to tailored programs and networking opportunities.▶️ Developed B2B Program enabling connections with small businesses in various industries.▶️ Successfully managed the startup program at the 2019 International Astronautical Congress, including Techstars Startup Weekend, with 20 participants and 8 product pitches.▶️ Brought together diverse stakeholders to explore business and research opportunities in federal programs. Recognized with a NASA Group Achievement Award. ▶️ Coordinated Space Commercialization Executive Summits in collaboration with Aviation Week, facilitating high-level discussions and partnerships to advance space industry initiatives. Show less

🔷 Managed three employees and oversaw corporate membership recruitment, retention, sponsorship, and exhibits for seven conferences and events. Developed and implemented strategic marketing plans and corporate member benefits. Built and cultivated relationships with industry partners and related groups to advance AIAA’s mission while also sharing market knowledge of industry partners, prospects, and trends. 𝑫𝒆𝒍𝒊𝒗𝒆𝒓𝒆𝒅 𝑹𝒆𝒔𝒖𝒍𝒕𝒔: ▶️ Successfully increased sponsorship… Show more 🔷 Managed three employees and oversaw corporate membership recruitment, retention, sponsorship, and exhibits for seven conferences and events. Developed and implemented strategic marketing plans and corporate member benefits. Built and cultivated relationships with industry partners and related groups to advance AIAA’s mission while also sharing market knowledge of industry partners, prospects, and trends. 𝑫𝒆𝒍𝒊𝒗𝒆𝒓𝒆𝒅 𝑹𝒆𝒔𝒖𝒍𝒕𝒔: ▶️ Successfully increased sponsorship revenue by 8% through targeted strategies and diversified sponsorship opportunities.▶️ Achieved a 75% onsite renewal rate for SciTech Forum exhibits, showcasing robust exhibitor satisfaction and retention efforts.▶️ Implemented effective communication and collaboration strategies within the team to streamline processes and enhance productivity.▶️ Expanded the sponsorship base to mitigate reliance on a few key sponsors, ensuring greater revenue stability and sustainability. Show less

🔷Senior Director, Corporate Membership (2014), Senior Director/Director, Marketing & Public Relations (2008 – 2014), Manager, Marketing & Public Relations (1999 – 2003), Promotions Coordinator (1999- 2000)𝑫𝒆𝒍𝒊𝒗𝒆𝒓𝒆𝒅 𝑹𝒆𝒔𝒖𝒍𝒕𝒔:▶️ Transitioned to develop strategic membership plan and improve member recruitment and retention. D▶️ Developed new corporate member benefits, and increased corporate membership by 4%.▶️ Created and executed strategic… Show more 🔷Senior Director, Corporate Membership (2014), Senior Director/Director, Marketing & Public Relations (2008 – 2014), Manager, Marketing & Public Relations (1999 – 2003), Promotions Coordinator (1999- 2000)𝑫𝒆𝒍𝒊𝒗𝒆𝒓𝒆𝒅 𝑹𝒆𝒔𝒖𝒍𝒕𝒔:▶️ Transitioned to develop strategic membership plan and improve member recruitment and retention. D▶️ Developed new corporate member benefits, and increased corporate membership by 4%.▶️ Created and executed strategic corporate membership plan for recruitment, retention and engagement. ▶️ Promoted to implement strategic marketing campaigns and serve as adviser to senior staff. ▶️ Managed all marketing, advertising, and public relations campaigns for 25 annual events. ▶️ Increased government membership by 5% through Chapter-focused recruitment campaign. ▶️ Created AFCEA Answers radio show on Federal News Radio/WTOP.▶️ Assisted with corporate membership promotion campaign resulting in $228,000 in revenue. The AFCEA/USNI West Conference was ranked one of the top 250 fastest growing tradeshows by Tradeshow News Network.▶️ Directed design and production of conference branding, marketing, and websites.▶️ Conducted ongoing media cultivation campaigns, responded to media inquiries, arranged interviews, and prepared and distributed press releases. Show less

🔷 Performed marketing expert. 𝑫𝒆𝒍𝒊𝒗𝒆𝒓𝒆𝒅 𝑹𝒆𝒔𝒖𝒍𝒕𝒔:▶️ Prepared responses to proposals resulting in more than $1 million in new and renewed accounts.▶️ Created and edited marketing resources and sales/proposal support materials.

🔷 Served as a Marketing Writer.𝑫𝒆𝒍𝒊𝒗𝒆𝒓𝒆𝒅 𝑹𝒆𝒔𝒖𝒍𝒕𝒔:▶️ Responded to more than 75 Requests for Proposal (RFPs), coordinating input with management, sales representatives and subcontractors.▶️ Provided research and text as integral part of website development team.