Oversees all marketing and communications functions for healthcare technology company with a focus on workflow engineering, virtual care and artificial intelligence.

Develops comprehensive programs to engage the community, staff, and key stakeholder groups with the new Martin Luther King, Jr. Community Hospital. Oversees marketing and public relations, advertising, community relations, community benefit, advocacy, media relations, branding and business development.

Reporting to the CEO, responsible for all marketing, communications, strategic planning, events, public relations, media relations, sales development and community relations for an acute rehabilitation hospital.Oversaw all revenue producing departments: admissions, clinical liaison sales team, marketing and communications, and creates strategic plans to ensure growth. Implemented strategic communications and marketing programs to grow hospital census to record highs.

As a valued hospital leader, oversaw all marketing and communications efforts for a 343-bed acute care non-profit hospital. With a small staff of 1.5 employees, placed the hosptial on the list for best places to work. Served as executive communications writer and ghost writer for CEOs. Developed communication plans, wrote letters, op-ed pieces, employee and community newsletters, internal memos, press releases, media statements, position statements, speeches and more. Introduced cable TV, Internet and social medial marketing to the mix. Worked closely with strategic planning and business development teams to create successful marketing programs, including joint marketing with physician groups. Served as hospital spokesperson, managed media relations. Served as hospital public policy and advocacy point person, meeting with elected officials to urge against unfunded mandates and protect government funded reimbursements.