Tobi Afran Email & Phone Number

Philadelphia, Pennsylvania, United States

Web III instructor in Department of Design, Graphic Design program

Collaborated with a team to conceptualize fresh advertisements forUnilever; advised on a direction and verbiage. Executed mockups for10 concepts, and helped to facilitate 2 focus groups to generateconsumer feedback and helped client further develop final concepts.

As full-service design firm, projects included corporate branding,packaging design and production, signage, ecommerce websites andemail marketing campaigns. Communicated directly with clients tounderstand the brand and reach desired audience. Programmed complex websites and worked on production of print collateral

Re-designed and programmed 12 responsive websites for each ofthe Hospitality Group's unique venues. Developed art direction andstyle guidelines for each locale. Designed ads, brochures, menusand assorted print and digital collateral for all branches of the Group.

Philadelphia

Collaborated with a four person team to develop logos, banners, motion graphics, print and web collateral marketing the firm’s services. Led design of publications for two of the firm's practice groups.