Oluwatobi Ogunyankin Email & Phone Number

New York, United States

• Assisted senior strategists in analyzing survey data, brainstorming for new business pitches, and conducting research for the account team.• Provided analytics support for current clients, including social listening, media audits, and stakeholder analysis for leading brands such as Inspire Brands, LVMH, Cadillac, Proctor and Gamble, HCA, and others.• Contributed to the creation of engaging newsletters and played a key role in optimizing client campaigns through data analysis and strategic insights.

- President of the largest fashion organization at USC, with over 200 active members- Planned, hosted, and managed industry panels attended by professionals from Versace, Yeezy, Supreme, Savage X Fenty, Grailed, Tiffany & Co, Dior, and others. - Revamped the organization’s social media, as social media director leading to 40% increase in Instagram followers and boosting engagement twofold- Managed recruitment as president for new members, resulting in a 60% increase in members- Organized the “FIA Fashion Fair”, a novel flea market event on campus that was attended by over 300 students, providing members and vendors with the unique opportunities to sell their clothing -Planned, marketed, organized, and produced the 2022 FIA Fashion Show, a student run fashion show with over 350 attendees. Casted USC students as models and sourced designers from USC, FIDM, and LA Fashion Week. Completely sold-out tickets and made over $6,000 in sales, and $2,000 in profit

Los Angeles, California, United States

- Made creative briefs and strategies for our accounts on Honda, Business Wire, Lego, Michigan Economic Development Center, Authentic Royal, and Nemours Hospital.- Conducted research on competitors, key terms, and growth opportunities using social listening tools - Trained employees to use software such as MRI Simmons and Meltwater, improving research across the organizationFacilitated organization-wide meetings including employees from all departments as well as several interviews and meetings with clients

Los Angeles, California, United States

- Consulted for small businesses in the Los Angeles area - Developed and executed marketing strategies, social media strategies, and sales strategies for 8 different businesses - Designed content planners, pitch decks, newsletter campaigns for clients, leading to increases in website traffic of up to 50% for my clients, and increases of Facebook/Instagram conversion rates of up to 45%Designed content planners, pitch decks, newsletter campaigns

Hong Kong Sar

- Reimagined Inside Fashion’s marketing strategy for its podcast “A Seat at the Table” – a program played in over 80 countries, increasing daily listeners by 25% Month-over-Month- Conceptualized a new website for Inside Fashion- Planned entrance into new social media markets for the podcast – such as YouTube and Facebook

- Worked closely with founder Hikari Senju to optimize and A/B testing different sales strategies- Led change to diversify outreach from emails/cold calls to LinkedIn –increasing conversion rates and reply to rates by 45% Month-over-Month- Reimagined Omneky’s social media strategy, leading to Omneky reaching $1 million in revenue milestone

Rio De Janeiro, Brazil

-Alongside my 3 fellow consultants we consulted for an eyeglass company based in Brazil: Visão do BemDuring this short period we:-Created a growth plan for an eyewear company (Visão do Bem) to help them reach their goal of scaling their franchise to all Favelas in Rio De Janeiro- Implemented Marketing & Communications Plan leading to a more cohesive brand image on social media and their website, leading to 40% increase in Instagram followers

Lagos, Nigeria

Interned at Guaranteed Trust Bank (#1 Bank in Nigeria) for 2 months in the corporate marketing sector in the bank's primary office. Attended meetings with clients, communicated with clients, prepared presentations for new/potential clients, and did administrative work for the branch.