Oluwatobi Ogunyankin Email & Phone Number

• Assisted senior strategists in analyzing survey data, brainstorming for new business pitches, and conducting research for the account team.
• Provided analytics support for current clients, including social listening, media audits, and stakeholder analysis for leading brands such as Inspire Brands, LVMH, Cadillac, Proctor and Gamble, HCA, and others.
• Contributed to the creation of engaging newsletters and played a key role in optimizing client campaigns through data analysis and strategic insights.

- President of the largest fashion organization at USC, with over 200 active members- Planned, hosted, and managed industry panels attended by professionals from Versace, Yeezy, Supreme, Savage X Fenty, Grailed, Tiffany & Co, Dior, and others. - Revamped the organization’s social media, as social media director leading to 40% increase in Instagram.

Los Angeles, California, United States

- Made creative briefs and strategies for our accounts on Honda, Business Wire, Lego, Michigan Economic Development Center, Authentic Royal, and Nemours Hospital.- Conducted research on competitors, key terms, and growth opportunities using social listening tools - Trained employees to use software such as MRI Simmons and Meltwater, improving research.

Los Angeles, California, United States

- Consulted for small businesses in the Los Angeles area - Developed and executed marketing strategies, social media strategies, and sales strategies for 8 different businesses - Designed content planners, pitch decks, newsletter campaigns for clients, leading to increases in website traffic of up to 50% for my clients, and increases of Facebook/Instagram.

Hong Kong SAR

- Reimagined Inside Fashion’s marketing strategy for its podcast “A Seat at the Table” – a program played in over 80 countries, increasing daily listeners by 25% Month-over-Month- Conceptualized a new website for Inside Fashion- Planned entrance into new social media markets for the podcast – such as YouTube and Facebook

- Worked closely with founder Hikari Senju to optimize and A/B testing different sales strategies- Led change to diversify outreach from emails/cold calls to LinkedIn –increasing conversion rates and reply to rates by 45% Month-over-Month- Reimagined Omneky’s social media strategy, leading to Omneky reaching $1 million in revenue milestone

Rio De Janeiro, Brazil

-Alongside my 3 fellow consultants we consulted for an eyeglass company based in Brazil: Visão do BemDuring this short period we:-Created a growth plan for an eyewear company (Visão do Bem) to help them reach their goal of scaling their franchise to all Favelas in Rio De Janeiro- Implemented Marketing & Communications Plan leading to a more cohesive brand.

Lagos, Nigeria

Interned at Guaranteed Trust Bank (#1 Bank in Nigeria) for 2 months in the corporate marketing sector in the bank's primary office. Attended meetings with clients, communicated with clients, prepared presentations for new/potential clients, and did administrative work for the branch.