As a professor, entrepreneur, and expert in marketing, digital transformation and artificial intelligence, I am passionate about exploring the intersection of technology and business. With a background in advertising and a doctorate from Leuphana University of Lüneburg, I have dedicated my career to understanding and leveraging the power of digital technologies to drive innovation and growth.Currently, I serve as a Professor of Business and Marketing at Harz University of Applied Sciences, where I teach and conduct research on cutting-edge topics in the field. Prior to this, I held a position as a Professor of Digital Advertising at Stuttgart Media University, where I helped shape the minds of future marketing professionals.As an entrepreneur, I have founded several successful companies, including Adference, an AdTech company that leverages AI to optimize digital advertising campaigns. Through my entrepreneurial ventures, I have gained invaluable experience in building and scaling businesses in the digital age.I am also an active thought leader in the industry, frequently speaking at events and contributing to publications on topics such as digital marketing, artificial intelligence, and entrepreneurship. My insights have been featured in various media outlets, and I enjoy engaging with professionals and students alike to share my knowledge and experiences.On LinkedIn, I maintain an active presence, connecting with like-minded individuals and staying up-to-date on the latest trends and developments in the field. I believe in the power of networking and collaboration to drive innovation and success.If you're interested in connecting, learning more about my work, or exploring potential collaborations, please don't hesitate to reach out. I am always eager to engage with fellow professionals and discuss how we can leverage technology to create value and drive positive change in the business world.