Energetic, determined, entrepreneurial personality with great tenacity and self-discipline. Enjoys a challenge and is a quick thinker.> Founder and Company Builder of Lohncheck and Matto-Group, with extensive Marketing and Startup Skills. Built up Lohncheck as a Bootstrapped startup, to the leading Salaryplattform of Switzerland including: huge profile Database (~500'000 Profiles), most sophisticated prediction AI, Newsletter > 120'000 Subscribers and ~300'000 monthly visitors. Brought the company together with Matto-Group, the leading Agency for Firstpary Targetings in Switzerland.> Extensive knowledge in online marketing due to over 20 years of practical experience in marketing with Jobwinner.ch, Tamedia (largest swiss publishing house), Microsoft, DeinDeal> Extensive experience in marketing communication, both online and classical Marketing: branding, media planning, media analysis, communication concept, campaign optimization, SEO/SEA, brand positioning, social media concepts, concepts for digital events, remarketing concepts (with dynamic Adwords pixel), ROMI calculations, RTB, personalization of mailings> Experience in SMB Marketingresponsibility for the online marketing of the SMB portal of Microsoft Switzerland> Experience in project management and supervision of various projects concerning the launch of new products, particularly project management of the reconstruction of Jobwinner, including evolution ofa semantic search> Set-up of scorecards/data-based models(CLV, ROMI, marketing funnel etc.)> Leadership experience with international teams