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Tobias Smith Email & Phone Number
Chief Marketing Officer
at
Operation HOPE
1 work email found
@truist.com
4 phones found area 404 and 866
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Marketing Officer
Location
Atlanta Metropolitan Area, United States, United States
Who is Tobias Smith? Overview
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Quick answer
Tobias Smith is listed as Chief Marketing Officer at Operation HOPE, based in Atlanta Metropolitan Area, United States, United States. AeroLeads shows a work email signal at truist.com, phone signal with area code 404, 866, and a matched LinkedIn profile for Tobias Smith.
Tobias Smith previously worked as Senior Vice President of Digital Marketing at Truist and Director of Interactive Marketing at Acuity Brands. Tobias Smith holds Ma, Internet Studies from Georgetown University.
Company email context
Email format at Operation HOPE
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{first}.{last}@truist.com
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AeroLeads found 1 current-domain work email signal for Tobias Smith. Compare company email patterns before reaching out.
Profile bio
About Tobias Smith
A proven leader in the fast-paced world of digital marketing with a passion for innovation andexcellence. Currently the Senior Vice President of Digital Marketing at Truist Bank. With over 20 years of experience, I specialize in data-driven performance marketing, AI-powered personalization, and customer-centric digital strategies.At Truist Bank, I restructured digital marketing teams to focus on performance, streamlined processes through Agile methodologies, introduced the use of AI to personlize and optimize the digital journey and managed a $10 million budget. I launched Adobe Ad Cloud and AEP, doubled conversion rates, improved cost per acquisitionby 32%, and generated over $14 million in incremental revenue through AI-enhanced personalization.Previously, as Director of Interactive Marketing at Acuity Brands, I led B2B performance marketingfor a Fortune 1000 company, managing a $7.4 million project budget. I led initiatives for 41websites, introduced lead capture and nurture campaigns, and implemented digital marketing strategies leveraging email, social media, SEO, SEM, and display methods.My journey began as Director of Digital Communications at CARE, where I led a teamresponsible for web management, email marketing, and social media strategy. I achieved a36% annual growth in web fundraising and a 40% increase in email list growth. Myleadership in multi-channel testing optimized donor metrics and significantly elevatedCARE’s digital presence.My skills include digital business transformation, marketing technology strategy, AI personalization, conversion rate optimization, and cross-functional leadership. I am proficient with platforms like AdobeExperience Cloud, Adobe Sensei AI, and various CRM solutions, ensuring impactful digitalexperiences that drive results.I am committed to creating innovative digital marketing solutions that elevate brand presenceand drive measurable growth. If you're looking for a leader to transform digital strategies intobusiness outcomes, let's connect. Feel free to reach out to discuss potential collaboration opportunities. Let’s drive digital marketing excellence together!#DigitalMarketing #PerformanceMarketing #DataDriven #AI #Personalization #CustomerExperience #AgileMarketing #MarketingStrategy #MarketingInnovation #Banking #Fintech#DigitalTransformation #CustomerEngagement #ROI #SEO #SocialMediaMarketing #Adobe#Leadership #TeamManagement #MarketingLeadership #CrossFunctionalLeadership#StrategicPlanning #DigitalStrategy #OpentoWork #MarketingExcellence #Innovation #StrategicInitiatives
Listed skills include Strategy, Nonprofits, Fundraising, Social Media, and 38 others.
Current workplace
Tobias Smith's current company
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5 roles
Tobias Smith work experience
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Senior Vice President Of Digital Marketing
Current- As Senior Vice President of Digital Marketing at Truist (previously SunTrust Bank), I restructured digital marketing teams to focuson data-driven performance marketing across channels and lines of business.
- Restructured digital marketing teams to focus on data driven performance marketing across channels and lines of business and streamlining processes through Agile.
- Managed ~$10 million digital marketing budget to optimize channel investment and ROI
- Spearheaded launch of Adobe Ad Cloud, resulting in $1 million in cost savings.
- Exceeded paid search yearly targets, doubling conversion rates and improving cost per acquisition by 32%.
- Pioneered a personalization strategy incorporating AI (Adobe Sensei), generating +$14 million in incremental revenue lift.
Sep 2016 - Present
Director Of Interactive Marketing
- As Director of Interactive Marketing at Acuity Brands, I directed the enterprise-wide digitalstrategy for a Fortune 1000 company, managing a $7.4 million digital project budget. I ledstrategic initiatives to enhance.
- Directed new enterprise-wide digital strategy for Fortune 1000 company, managing a $7.4 million digital project budget.
- Led strategic initiatives for 41 public websites, achieving organizational buy-in for online direction.
- Implemented comprehensive digital marketing strategy leveraging email, social, SEO, SEM, and display methods.
- Managed team of 10 internal and 22 external staff, overseeing development of new product search function, main corporate site redesign, and entire product database rebuild.
- Trained in Lean business process improvement methodologies, enabling faster more efficient digital business development, governance and operations.
Dec 2014 - Sep 2016
Director Of Digital Communications
- As Director of Digital Communications at CARE Inc., I led the development of businessstrategies using web, email, and social media to enhance public awareness, strengthenbrand image, and expand the donor base. Managing.
- Led the development of business strategy for using the web, e-mail and social media to raise public awareness of CARE, further its brand image, and develop its donor base
- Built and led a team of 6 with $2.2 million budget, responsible for web management, email marketing, and social media strategy at www.care.org.
- Achieved 36% annual growth in web unrestricted fundraising over 11 fiscal years and 40% annual increase in email list for 8 fiscal years.
- Built and elevated social media footprint to 700K, earning two accolades for top 5 charities in social media use in 2010 and 2011.
- Pioneered multi-channel testing initiative, optimizing donor metrics and spearheading long-term global strategy for knowledge management.
Jan 2001 - Feb 2013
Senior Digital Consultant
- As a Senior Digital Consultant at Andersen Consulting, I played a key role on the strategyteam within the digital practice, guiding the digital go-to-market strategies of the firm. Iperformed in-depth digital strategy.
- Senior management consultant on the strategy team of the digital practice, responsible for helping guide the digital go-to-market strategies of the firm
- Responsible for performing in depth digital strategy analyses of existing and future client businesses, including value chain, competitive landscape and target market analyses
- Developed appropriate technical architectures for obtaining client strategic goals
- Developed client specific digital business plans
- Developed and enhanced client business processes and brand positioning to obtain strategy goals
Sep 1999 - Jan 2001
2 education records
Tobias Smith education
Ma, Internet Studies
Georgetown University
Bachelor'S Degree
James Madison University
FAQ
Frequently asked questions about Tobias Smith
Quick answers generated from the profile data available on this page.
What company does Tobias Smith work for?
Tobias Smith works for Operation HOPE.
What is Tobias Smith's role at Operation HOPE?
Tobias Smith is listed as Chief Marketing Officer at Operation HOPE.
What is Tobias Smith's email address?
AeroLeads has found 1 work email signal at @truist.com for Tobias Smith at Operation HOPE.
What is Tobias Smith's phone number?
AeroLeads has found 4 phone signal(s) with area code 404, 866 for Tobias Smith at Operation HOPE.
Where is Tobias Smith based?
Tobias Smith is based in Atlanta Metropolitan Area, United States, United States while working with Operation HOPE.
What companies has Tobias Smith worked for?
Tobias Smith has worked for Operation Hope, Truist, Acuity Brands, Care, and Accenture.
How can I contact Tobias Smith?
You can use AeroLeads to view verified contact signals for Tobias Smith at Operation HOPE, including work email, phone, and LinkedIn data when available.
What schools did Tobias Smith attend?
Tobias Smith holds Ma, Internet Studies from Georgetown University.
What skills is Tobias Smith known for?
Tobias Smith is listed with skills including Strategy, Nonprofits, Fundraising, Social Media, Email Marketing, Strategic Communications, Social Media Marketing, and Non Profits.
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