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A proven leader in the fast-paced world of digital marketing with a passion for innovation andexcellence. Currently the Senior Vice President of Digital Marketing at Truist Bank. With over 20 years of experience, I specialize in data-driven performance marketing, AI-powered personalization, and customer-centric digital strategies.At Truist Bank, I restructured digital marketing teams to focus on performance, streamlined processes through Agile methodologies, introduced the use of AI to personlize and optimize the digital journey and managed a $10 million budget. I launched Adobe Ad Cloud and AEP, doubled conversion rates, improved cost per acquisitionby 32%, and generated over $14 million in incremental revenue through AI-enhanced personalization.Previously, as Director of Interactive Marketing at Acuity Brands, I led B2B performance marketingfor a Fortune 1000 company, managing a $7.4 million project budget. I led initiatives for 41websites, introduced lead capture and nurture campaigns, and implemented digital marketing strategies leveraging email, social media, SEO, SEM, and display methods.My journey began as Director of Digital Communications at CARE, where I led a teamresponsible for web management, email marketing, and social media strategy. I achieved a36% annual growth in web fundraising and a 40% increase in email list growth. Myleadership in multi-channel testing optimized donor metrics and significantly elevatedCARE’s digital presence.My skills include digital business transformation, marketing technology strategy, AI personalization, conversion rate optimization, and cross-functional leadership. I am proficient with platforms like AdobeExperience Cloud, Adobe Sensei AI, and various CRM solutions, ensuring impactful digitalexperiences that drive results.I am committed to creating innovative digital marketing solutions that elevate brand presenceand drive measurable growth. If you're looking for a leader to transform digital strategies intobusiness outcomes, let's connect. Feel free to reach out to discuss potential collaboration opportunities. Let’s drive digital marketing excellence together!#DigitalMarketing #PerformanceMarketing #DataDriven #AI #Personalization #CustomerExperience #AgileMarketing #MarketingStrategy #MarketingInnovation #Banking #Fintech#DigitalTransformation #CustomerEngagement #ROI #SEO #SocialMediaMarketing #Adobe#Leadership #TeamManagement #MarketingLeadership #CrossFunctionalLeadership#StrategicPlanning #DigitalStrategy #OpentoWork #MarketingExcellence #Innovation #StrategicInitiatives
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Chief Marketing OfficerOperation HopeAtlanta, Ga, Us -
Senior Vice President Of Digital MarketingTruist Sep 2016 - PresentCharlotte, North Carolina, UsAs Senior Vice President of Digital Marketing at Truist (previously SunTrust Bank), I restructured digital marketing teams to focuson data-driven performance marketing across channels and lines of business, streamlining processes through Agile methodologies. I managed a $10 million digital marketing budget tooptimize channel investments and drive ROI.Some Key Accomplishments:• Restructured digital marketing teams to focus on data driven performance marketing across channels and lines of business and streamlining processes through Agile.• Managed ~$10 million digital marketing budget to optimize channel investment and ROI• Spearheaded launch of Adobe Ad Cloud, resulting in $1 million in cost savings.• Exceeded paid search yearly targets, doubling conversion rates and improving cost per acquisition by 32%.• Pioneered a personalization strategy incorporating AI (Adobe Sensei), generating +$14 million in incremental revenue lift.• Developed conversion rate optimization practice, achieving a 66% win rate for ~30 tests per year across channels• Developed comprehensive KPIs aligning digital marketing with business goals• Led successful migration to Adobe Experience Platform (AEP) and Adobe Experience Manager (AEM)• Led multiple redesign efforts, resulting in improved digital experience centered around user needs rather than Line-of-Business structures -
Director Of Interactive MarketingAcuity Brands Dec 2014 - Sep 2016Atlanta, Georgia, UsAs Director of Interactive Marketing at Acuity Brands, I directed the enterprise-wide digitalstrategy for a Fortune 1000 company, managing a $7.4 million digital project budget. I ledstrategic initiatives to enhance the company’s online presence and drive digital marketingsuccess.Some Key Accomplishments:• Directed new enterprise-wide digital strategy for Fortune 1000 company, managing a $7.4 million digital project budget.• Led strategic initiatives for 41 public websites, achieving organizational buy-in for online direction.• Implemented comprehensive digital marketing strategy leveraging email, social, SEO, SEM, and display methods.• Managed team of 10 internal and 22 external staff, overseeing development of new product search function, main corporate site redesign, and entire product database rebuild.• Trained in Lean business process improvement methodologies, enabling faster more efficient digital business development, governance and operations. -
Director Of Digital CommunicationsCare Jan 2001 - Feb 2013Atlanta, Ga, UsAs Director of Digital Communications at CARE Inc., I led the development of businessstrategies using web, email, and social media to enhance public awareness, strengthenbrand image, and expand the donor base. Managing a $2.2 million budget, I built and led ateam responsible for web management, email marketing, and social media strategy atwww.care.org.Some Key Accomplishments:• Led the development of business strategy for using the web, e-mail and social media to raise public awareness of CARE, further its brand image, and develop its donor base • Built and led a team of 6 with $2.2 million budget, responsible for web management, email marketing, and social media strategy at www.care.org.• Achieved 36% annual growth in web unrestricted fundraising over 11 fiscal years and 40% annual increase in email list for 8 fiscal years.• Built and elevated social media footprint to 700K, earning two accolades for top 5 charities in social media use in 2010 and 2011.• Pioneered multi-channel testing initiative, optimizing donor metrics and spearheading long-term global strategy for knowledge management.• Managed three complete redesign and rebuild efforts for public web sites and related web data systems• Led development of CARE Package application, engaging online donors and increasing site traffic by over 600% -
Senior Digital ConsultantAccenture Sep 1999 - Jan 2001Dublin 2, IeAs a Senior Digital Consultant at Andersen Consulting, I played a key role on the strategyteam within the digital practice, guiding the digital go-to-market strategies of the firm. Iperformed in-depth digital strategy analyses, developed technical architectures, and createdclient-specific digital business plans.Some Key Accomplishments:• Senior management consultant on the strategy team of the digital practice, responsible for helping guide the digital go-to-market strategies of the firm • Responsible for performing in depth digital strategy analyses of existing and future client businesses, including value chain, competitive landscape and target market analyses• Developed appropriate technical architectures for obtaining client strategic goals• Developed client specific digital business plans• Developed and enhanced client business processes and brand positioning to obtain strategy goals • Gathered and defined functional requirements for large-scale digital systems
Tobias Smith Skills
Tobias Smith Education Details
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Georgetown UniversityInternet Studies -
James Madison UniversityBachelor'S Degree
Frequently Asked Questions about Tobias Smith
What company does Tobias Smith work for?
Tobias Smith works for Operation Hope
What is Tobias Smith's role at the current company?
Tobias Smith's current role is Chief Marketing Officer.
What is Tobias Smith's email address?
Tobias Smith's email address is to****@****ust.com
What is Tobias Smith's direct phone number?
Tobias Smith's direct phone number is +140447*****
What schools did Tobias Smith attend?
Tobias Smith attended Georgetown University, James Madison University.
What skills is Tobias Smith known for?
Tobias Smith has skills like Strategy, Nonprofits, Fundraising, Social Media, Email Marketing, Strategic Communications, Social Media Marketing, Non Profits, International Development, Digital Marketing, Crm, Marketing Strategy.
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