Tobias (Toby) Berger's Location
Singapore, Singapore
Tobias (Toby) Berger's Contact Details
Tobias (Toby) Berger work email
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Tobias (Toby) Berger personal email
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About Tobias (Toby) Berger
I am a sales and business strategist who has consistently achieved success by cutting through complexities, outpacing competitors and challenging the status quo to captivate Fortune 500 clients in diverse industries. As an enterprise sales expert, I developed an aptitude for telling a simplified story around complex solutions. I have thus been successful at developing portfolios of high-value accounts with the goal of ensuring their satisfaction and increasing revenue. All these, however, would not be possible without the concerted effort of a motivated and cohesive commercial team as well as committed partners. I am therefore passionate about building high-performing sales teams that consistently exceed expectations and work tirelessly to achieve our ambitious goals. Career Highlights:• As COO, APAC and VP of Partners with Upgrade Pack, established the APAC HQ and shaped regional and commercial and market prioritisation strategies. Later developed multimillion-dollars in annual recurring revenue (ARR) pipeline with leading financial institutions across 7 APAC markets. • Realised significant ARR by strengthening market position, improving customer prioritisation and leading exceptional sales performance as Managing Director of Sales and General Manager for APAC of Revinate. Also achieved the highest employee engagement score across the global company. • As APAC Lead for Platforms Commercial Strategy, Pricing & Deals with Google Asia Pacific, accelerated revenue growth by implementing a refined commercial strategy that improved product marketing through 3rd party resellers and channels. Expertise:Regional Sales Strategy | Global Sales Team Leadership | Go-To-Market Strategy | Business Development Partnership | Development | Channel & Pricing Strategy | Product Development & Innovation | Cloud Computing | Product Commercialisation | High-level General Management | Multimillion-dollar P&L Management | Stakeholder Engagement & Networking |Thought Leadership | High Performance TeamsI am eager to further expand my network. Feel free to get in touch with me at tdberger7@gmail.com.
Tobias (Toby) Berger's Current Company Details
Tobias (Toby) Berger Work Experience Details
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Chapter Chair, Southeast AsiaXa NetworkSingapore
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Chief Commercial Officer (Cco)Unravel Carbon Jun 2024 - PresentSingapore, SgSales, Partnerships, Marketing, GTM Strategy, Pricing -
Member & Membership Review CommitteeXa Network Nov 2018 - PresentSingapore, Southeast Asia, SgFormerly known as “Xoogler Angels”, XA Network is the leading tech executives’ investment network in Southeast Asia. The group's purpose is to foster inclusive innovation by empowering the tech community in Southeast Asia.Angel investor in the following startups:-HOMI (myhomi.io): Leading provider of smart home services in Hong Kong and Asia. Homi provides an integrated smart home system with in-home consultation, professional installation and 24/7support. Backed by SeedPlus (Jungle Ventures).-FLOAT MOBILITY (float.sg): Subscriptions for mobility. Backed by SeedPlus and Streamline Ventures.-SAMPINGAN (sampingan.co.id): A task-based workforce platform connecting organisations with freelance employees in Indonesia. Co-invested with Golden Gate Ventures and Antler.-QUOD.AI (quod.ai): First AI platform that explains source code in plain English to make it easier to search, navigate and understand. Co-invested with 500 Startups.-TIGERHALL (tigerhall.com): Tigerhall enables people to reach their career, business, and lifestyle goals by learning actionable skills from Asia's most successful people through original Power Reads, Podcasts and events.-VERTEX VENTURES (SG) SEA IV LP: The Leading Global VC for Singapore, India and Southeast Asia focussed on investing in companies and supporting globally minded entrepreneurs in tackling humanity’s most substantive problems, often in markets poorly served by technology today, with an eventual goal to accelerate Asia’s growth and transformation.-PROPSELLER: Singapore's No1 tech-powered real estate agency offering the most reliable way to successfully and efficiently sell, buy or rent a property.-LOMOTIF (lomotif.com) *exited through acquisition*-DOYOBI (doyobi.com)-LUMMO (formerly BUKAKUS) (lummoshop.co.id)-ROCKET ACADEMY (rocketacademy.co)-PEAKFLO (peakflo.co)-INTELLECT (intellect.co)-PEDDLR (peddlr.io)-CHAMPIONFY (championfy.com) -
Director Of Sales (Enterprise & Mid-Market), ApacEgencia Sep 2022 - Mar 2024New York, Ny, UsLeading APAC sales growth with a team based across Singapore, Australia, India, and China. -
Director Of TravelAffinidi Jul 2021 - Sep 2022Singapore, SgAffinidi is a core technology company focused on digital identity. We empower institutions to issue verifiable credentials to individuals and businesses, who gain ownership and control of their data. This enables them to share their credentials with relevant parties, and unlock opportunities across different platforms.Within Affinidi, the Travel team partners with governments and stakeholders within the travel and aviation, healthcare, and technology space to build a trusted ecosystem that enables safe travels across the globe. We help governments and operators to verify health credentials with Affinidi’s universal verification solution to safely restart international travel and economies while safeguarding public health. -
Accelerator Judge & MentorSingapore Tourism Board Jul 2019 - Mar 2021Singapore, Sg -
Coo, Apac & Vp PartnersUpgrade Pack Oct 2019 - Nov 2020London, England, GbBefore Upgrade Pack ran out of funding and ceased operations in November 2020, pioneered APAC HQ set up and operations, shaped regional commercial and market prioritisation strategies and scaled up to win new markets in the region. Created and executed the APAC go-to-market strategy, developed sales funnel, stages strategy and activity KPIs. Optimised the sales process for outreach, onboarding, activation and expansion. Originated and grew relationships with high-value partners within the financial and travel industries.• Developed hundreds of millions of dollars in annual recurring revenue (ARR) pipeline with leading financial institutions across 7 APAC markets via pursuit of major accounts through opportunity qualification, facilitation of client meetings and follow through. • Crafted strategic response to customer travel behaviour changes due to Covid-19, with new market strategy and product pivot recommendations to capture emerging global market opportunities. • Designed Partner integration and onboarding process for frictionless and rapid activation. -
Managing Director & General Manager, ApacRevinate Jan 2018 - Jul 2019Palo Alto, Ca, UsDefined and executed agile APAC market strategy, leading varying response to opportunity size, technical integration readiness and sales expertise while simultaneously achieving individual sales quota. Held $8M P&L accountability and influenced investment strategy. Evangelised to C-level executives and influencers. Built an 11-member, cross functional team across Singapore, Thailand and Australia, localising global values and best practices. Represented organisation as industry thought leader, advancing technologies and capabilities in events. • Realised significant additional ARR by strengthening market position, improving customer prioritisation and leading exceptional sales performance. • Leveraged on regional knowledge to develop market-specific product development and commercialisation strategies, effectively addressing unique market characteristics in the APAC region. • Captured a 110% net retention target through effective Customer Success strategies. • Developed new Deal Desk approach to efficiently close more deals, through improved tracking of how deals were won or lost as well as monitoring of pricing strategy and competitive intelligence. • Achieved the highest employee engagement score of 80% across the global company, besting a 71% average. -
Platforms Commercial Strategy, Pricing, & Deals Lead, ApacGoogle Apr 2016 - Jan 2018Mountain View, Ca, UsLed execution of the Programmatic and Analytics Platforms’ commercial vision and strategy to deliver sales, margin and market share goals. Project managed commercialisation activities for both current and new DoubleClick and Google Analytics 360 (GA360) products to include pricing, contracts, billing, legal, product marketing and vendor readiness. Developed regional pricing POV and recommended strategy for new GA360 products. Liaised with Sales to create winning proposals and contracts via pricing strategies that met both client needs and business objectives. • Accelerated revenue growth by implementing a refined commercial strategy that improved product marketing through 3rd party resellers/channels. • Created and rolled out a comprehensive 3rd party partner strategy, optimising partner performance through clear guidelines on pricing, discounting, margins and incentives.• Generated 5% of APAC business through a single, lucrative 3rd party Channel partnership. • Expanded sales and profit margin through a revamped GA360 regional pricing strategy. -
Mobile Commercialisation Lead, Doubleclick ApacGoogle May 2015 - Mar 2016Mountain View, Ca, UsDrove and delivered DoubleClick commercialisation outcomes for mobile products through strategic regional market and client segmentation initiatives. Shaped structure of the products’ go-to-market playbook in conjunction with product leadership informed by changing market and competitive dynamics, internal policy as well as sales and product alignment. Delivered support to local markets and their clients via specialised client and agency consultations, workshops and global best practices. • Increased regional mobile programmatic revenue share to 43% from 31%.• Generated significant sales in India, Australia, Indonesia and Malaysia via bespoke messaging and unique sale pitch narratives specific to client segments. • Enabled ambitious goal attainment by spotlighting new product features, maximising revenue within accounts and improved pricing strategies.
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Regional Manager, Southeast Asia Strategic AccountsGoogle Jan 2014 - May 2015Mountain View, Ca, UsPursued large and complex business opportunities with strategic clients in varied industries, positioning Google as the top choice within accounts for advertising and digital transformation. Evangelised solutions and use cases through viable business strategies and commercialisation plans. Built trusted relationships with C-level executives. Kept in-market teams and multifunctional internal stakeholders apprised of all product and project updates. • Realised annual portfolio revenue translating to a 104% YOY increase. • More than doubled Citibank account revenue through an international Joint Business Plan.
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Industry Manager, Tech | Telco | AutoGoogle Jan 2013 - Dec 2013Mountain View, Ca, UsEstablished sales strategy and account management plan for a multi-million dollar book of business with key industry accounts such as Samsung, HP, Toyota, GM, BMW, Singtel and Starhub. Provided direction on client strategy, competitive landscape and budget priorities. Supervised team of 4 across multiple verticals, steering the sales strategy as SME. Shared knowledge on future directions of respective industry in terms of prospective business opportunities. • Contributed 67% of Branding Pod’s revenue, translating to a 34% YOY increase and surpassing targets for 3 of 4 quarters. • Grew Samsung into highly lucrative account by providing best-in-class advertising programs to launch its flagship phone. Developed entire media plan, which encompassed search, display, social media influencers, videos, and social strategy for all of Asia Pacific.• Displaced competitors such as Facebook, Twitter, Pinterest and Instagram through consistent client relations techniques.
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Head Of Sales, Media Solutions Asia PacificExpedia Aug 2009 - Mar 2012Seattle, Wa, UsDeveloped regional sales strategy and plan for the company’s media, email marketing and online advertising solutions. Built upon country-specific knowledge of market and competitors informed by SWOT, digital and travel industry trend analysis. Developed proposals and quotations. Hired, managed, and mentored top-performing Account Executives in Sydney and Tokyo as well as Customer Service Managers in Tokyo and Singapore. • Led top-performing team to boost regional revenue rate to 27%, surpassing annual targets by an average of 39%, closing 6-figure contracts and outperforming the North American and European regions. Achieved by focusing on larger opportunities, including non-travel clients. • Individually recognised as one of the Top 3 Global Sellers in 2011. • Supported workflow migration to cloud-based CRM, leading the APAC perspective on operations, analytics and marketing communication initiatives. -
Senior Manager - Media Solutions, Canada & Usa EastExpedia Jun 2007 - Oct 2009Seattle, Wa, UsI was directly responsible for all media sales on Expedia.ca & Hotels.ca across Canada and managed two sales reps in the eastern USA.• Sold digital advertising to all Canadian advertising customers including airlines, individual hotels & chains, car rental companies, activities, tourism boards, and non-travel clients• Exceeded quarterly revenue targets in eight of nine quarters• Grew territory from a target of $1.2M in 2007 to $3.5M in 2009• Managed two Account Executives remotely (Philadelphia and Orlando)
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Committee Member & Chair, Nabs AmbassadorsNabs Canada Dec 2006 - Aug 2009Toronto, Ontario, CaI was a member of and then Chaired the NABS Ambassadors which was charged with engaging and rasing funds from 18-34s in the Marketing & Communications industry in Canada for the National Advertising Benevolent Society.• Managed a committee of 10 volunteers with diverse backgrounds within the marketing and communications industry• Formulated strategy for targeting 18-34 in the marketing and communications industry in Canada to raise awareness and funds for NABS• Planned and executed a number of events through the year including social and mentoring events• Developed and implemented previously non-existent social media and online video strategies• Increased the awareness of NABS within the targed demo and exceded fundraising expectations -
Director, National SalesOnestop Media Group Aug 2006 - Jun 2007Toronto, Ontario, CaI developed the sales and pricing strategy and collateral while managing key senior relationships at both agecies and clients directly.• Presented ONESTOP and introduced new technologies and capabilities to all levels of all major agencies in Toronto including VPs, Directors, Supervisors, and Planners• Created basic tools necessary in the sales process including media kits, proposal and contract templates, and introductory presentations• Won key businesses including BMO, Expedia.ca, Microsoft, Ministry of Health, and Labatt’s• Supervised one National Account Executive -
National Account ExecutiveDose Media (A Canwest Company) Feb 2005 - May 2006I was part of the CanWest team that launched DOSE across print, web, and mobile and managed strategic accounts.• Integral member of the initial Sales Team to launch DOSE (magazine, dose.ca, & mobile)• Sold daily magazine, digital, and mobile advertising programs to National clients targeting A18-34• Created and executed multi-platform and editorially integrated advertising campaigns
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National Account ExecutiveCanwest Mediaworks Jun 2004 - Feb 2005Winnipeg, Mb, CaI managed national key accounts and agencies representing CanWest's major newspapers.• Increased revenue 11% in F’05 vs. F’04 (Metro Newspaper Division of CanWest)• Managed an account base with over $20M in annual revenue• Liaised with 12 different newspapers to ensure their revenue and customer service objectives were exceeded -
National Account ManagerThe Globe And Mail May 2002 - Jun 2004Toronto, Ontario, CaI represented Canada's most respective newspaper across all it's print and digital properities first covering the real estate category and then managing the Globe's largest client in technology.• Worked with digital group to create cross-platform campaigns which included digital, magazine and newspaper components for national advertisers• Managed The Globe and Mail’s largest advertiser (amongst others) - IBM• Increased Real Estate territory 45% from $830K in 2001 to $1.2M in 2003• Collaborated with management to create two new products launched in 2004 -
Account ManagerPhsn (Professional Health Services Network) Sep 2001 - Apr 2002I rebooted the sales strategy, collateral, and pricing model, led sales, and assisted in Board presentations.• Sold national media (static slides & TV creative) into place-based media displayed in health care waiting rooms• Exceeded targets by 20%• Developed all sales and business presentations for sales team and company directors• Designed media kit, proposal template, and contract template• Initiated third party research to understand effectiveness and provide data points in sales materials -
Media Planner & Internet SpecialistBbdo • Pentacom • Omd Nov 1998 - Sep 2001London, GbI was one of two initial Online Specialists while also maintaining day-to-day media planning and buying for some of the worlds largest brands.• Worked with VP to bring online standards, tools, and information to BBDO• Planned and executed various online campaigns for agency clients• Analysed Marketing and Communication plans and provided media solutions based on client objectives• Planned, presented, and executed media plans using appropriate media (newspaper, magazine, out-of-home, online, place-based, television, radio)• Clients included: DaimlerChrysler Canada (Brand & Dealer Associations), Scotiabank, Bayer, Tricon/Priszm Brandz (Taco Bell, KFC, Pizza Hut), Campbell’s Soup, and Color Your World
Tobias (Toby) Berger Skills
Digital Strategy
Marketing Strategy
Online Advertising
New Business Development
Marketing
Strategic Planning
Strategy
Mobile Marketing
Marketing Communications
Digital Marketing
Strategic Partnerships
Online Marketing
Digital Media
E Commerce
Social Media Marketing
Sales Management
Web Analytics
Sales
General Management
Business Development
Advertising
Mobile Devices
Online Travel
Integrated Marketing
Management
Analytics
Mobile Advertising
Cross Functional Team Leadership
Social Media
Leadership
International Sales
Crm
Customer Relationship Management
Sales Process
Software As A Service
Saas
Programmatic Marketing
Customer Success
Revenue Recognition
Go To Market Strategy
Business Strategy
Cloud Computing
Direct Sales
P&l Management
Team Leadership
Team Management
Global Operations
Revenue And Profit Growth
Entrepreneurship
High Performance Teams
Tobias (Toby) Berger Education Details
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Ivey Business School At Western UniversityGeneral -
Western UniversityPsychology
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St. George'S School, VancouverHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Tobias (Toby) Berger
What company does Tobias (Toby) Berger work for?
Tobias (Toby) Berger works for Xa Network
What is Tobias (Toby) Berger's role at the current company?
Tobias (Toby) Berger's current role is Chapter Chair, Southeast Asia.
What is Tobias (Toby) Berger's email address?
Tobias (Toby) Berger's email address is tb****@****dia.com
What schools did Tobias (Toby) Berger attend?
Tobias (Toby) Berger attended Ivey Business School At Western University, Western University, St. George's School, Vancouver.
What are some of Tobias (Toby) Berger's interests?
Tobias (Toby) Berger has interest in Social Services, Civil Rights And Social Action, Environment, Poverty Alleviation, Human Rights, Arts And Culture, Health.
What skills is Tobias (Toby) Berger known for?
Tobias (Toby) Berger has skills like Digital Strategy, Marketing Strategy, Online Advertising, New Business Development, Marketing, Strategic Planning, Strategy, Mobile Marketing, Marketing Communications, Digital Marketing, Strategic Partnerships, Online Marketing.
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