I am passionate about chromatography and chemical analysis, and how we can use the understanding of chemical processes to make the world a better place for all. Since decades I am incurably interested in the things that do not exist yet, whether it is scientific knowledge, smart tools and services, or interactions and business between people. This has grown to a fascination for changing the status quo to accomplish new circumstances that benefits all stakeholders. I am equally enthusiastic about making complex knowledge available and useful to many more individuals around the world.This has led me to a consultancy life in the borderland between science and business. Here I am constantly alternating between industry roles as business developer and marketing consultant to understand and meet the needs of customers, and scientific responsibilities as teacher in chromatographic analysis and supervisor of university students. Complementary interests in arts and sports help me keep a balanced and joyful life with lots of space for friends and family. My attitude is that every new commitment requires to be evaluated on its own merits and in relation to other duties, but impossible is not part of my vocabulary, whereas imagination and opportunity certainly are.Reach out if you want to speak about chromatographic analysis or business in the chemistry, biotechnology or life science industries. Or about skiing, karate, dancing, food, beverages, travelling, and other delights our time on this planet can give.Mobile: +46 70 5783490Email: tobias.jonsson@timetoinnovate.comResearchGate: researchgate.net/profile/Tobias_JonssonGoogleScholar: scholar.google.com/citations?hl=en&user=nTKqW14AAAAJORCID: orcid.org/0009-0007-9383-9903