Tobias Kitzbichler Email & Phone Number

Hamburg, Hh, De

Hamburg, De

Hamburg, Hamburg, De

Responsibilities:• Managing the e-commerce start-up of the Wünsche Group with 50 employees with an annual revenue of >20mEUR• Leading the teams of Sales (e.g. Amazon Vendor, Otto.de B2B), Online Marketing, Performance Marketing (AMS and Seller), Artwork & Design, After Sales, Supply Chain Management and AccountingAchievements:• Annual growth rate of approx. 20%• Leading the switch from a B2B focus to a B2C focus • Expanding operations across all major European marketplaces• Lead seller on new Otto.de marketplace

Hamburg, Hamburg, De

Berlin, Berlin, De

Responsibilities:• Leading all marketing and sales ATL/BTL activities, including design, PR & content management, for DACH with a budget >20mEUR• Defining and expanding the product and service portfolio• Managing and developing a team of 15 direct reports with an associated sales force of 150 promotorsAchievements:• Increasing customer acquisition by 300% in 1st year• Increasing customer retention by 23%

Traveling around Asia & Oceania

Hamburg, De

Responsibilities:• Key Account Manager for METRO Group managing revenues above 130mEUR for Food and Non Food• Preparation and signing of contracts with new customers• Planning and coordination of tests for new POS concepts and retail shelfs• Implementing the sales strategy in collaboration with field sales force• Negotiating measures to improve distribution, sales, revenues and contribution for Non Food and Food in alignment with the customer• Improving product placements by Tchibo sales force to increase utilization of price promotionsAchievements:• Implementation of customer retention program regarding 22mEUR revenues• Growing Food revenues by 6% in 2012• Negotiating and launching new customer Cash&Carry with expected annual revenues above 3 mEUR

Hamburg, De

Responsibilities:• Responsible for the strategic portfolio management of the international premium roast and ground assortment• Close collaboration with design and communication agencies, market research, international affiliates.• Leading cross functional teams incl. procurement, production, packaging and supply chain• Definition and execution of market researches for product designs, concepts and new product developments • Initiating and executing international product launches and relaunches in DACH and EE• Defining international pricing policies• Implementation of international communication concepts• Market and competitor analysis • Initiating cost-savings measures along the product value chainAchievements:• Development of the first design relaunch of “Privat Kaffee” since 2004 increasing market share (value) by 20%• Product launch of “Privat Kaffee” in EE countries (RU, PL, CZ)• Development of the 100% sustainability road map for TC roasted coffee in collaboration with sourcing and corporate social responsibility

Hamburg, De

Responsibilities:• Responsible for the operational analysis and evaluation of the Tchibo Non Food business (approx. 2bEUR revenues) • Execution of FMCG relevant projects (mainly Marketing, Logistics or Sales projects) that drive product profitability, improve time to market and enhance the decision making process• Monthly reporting and planning of service business units (travel, mobile, Tchibo ideas)• Improving Non Food planning and stock management• Analyzing product performances• Defining reports to improve product selection• Supporting and training of product and purchasing managerAchievements:• Reduction of old product stock by approximately 50% (160mEUR) by introducing product specific incentives for Tchibo sales channels• Project leader for the introduction of a shop design tool to improve product selection and campaign development; estimated benefit: +2% contribution margin

Hamburg, De

Responsibilities:• Optimizing the value chain and business processes Supply Chain and Non Food in order to increase profitability in close collaboration with functional divisions• Reporting project progress to board of management and owner• Defining performance and divisional reports • Supporting corporate planning process for Non Food and Logistics Achievements:• Introduction of a cost driver model to significantly lower the costs of logistics for the Non Food business• Responsible for the management of the 2 biggest divisions in a company-wide cost savings program, exceeding the target by 20% (=12mEUR)

Hamburg, De

Future executive programme with projects in several departments (Supply Chain, Sales, Marketing Food and Non Food) as well as the management of a coffee bar for 3 months with a part time staff of 10 employees.

Munich, Germany, De

Exec. Master, Marketing & Sales

Executive Master In Marketing & Sales, Marketing & Sales

Master Business Administration, Managerial Accounting, Supply Chain Management

Mba, Operations & Managerial Accounting

Mba, Business Administration

Abitur, History And Physics