Tobias Knoke Email & Phone Number

Germany

Berlin, Germany

Heading top partner management across products and businesses Leading a strategic partnerships team across EMEADriving engagement with industry executives, trade bodies and the ecosystemDelivering strategic projects and deals with multiple stakeholders by navigating through complexities

Berlin, Germany

Led partnership management with game publishers, creators and the esports ecosystem Developed EMEA strategy in alignment with global prioritiesCreated a measurement tool to demonstrate the full value of creator videos to publishers and advertisersTranslated industry trends and EMEA partner feedback into global product feature roadmap

London, England, United Kingdom

Partnered with top developers and publishers of games and appsAdvised and enabled multiple startups to become global gaming companies, resulting in $XXXm exitsLed cross-functional workstreams for launching store initiatives and marketing campaignsManaged programs for new devices and services, including pre-registration and early access

London, England, United Kingdom

Client Partner for Europe/UK business of global top accountLed performance marketing in mobile, online to store and programmaticDelivered global product pilots with multiple client stakeholders across regionsPartnering with agencies for never-been-done-before solutions in performance and creative

Hamburg, Germany

Transformed local key accounts to global industry leaders Led and promoted mobile app promotion business in DACHMentored and coached Account ManagersSpeaker at industry and Google events

Hamburg, Germany

Managed DACH key accountsDelivered solution selling to branding and performance clientsDeveloped long-term strategies to enable client growthCreated case studies with key clients

Dublin, Ireland

Managed client portfolio to identify and deliver on growth opportunities Delivered revenue reporting to Northern and Central Europe management teamTracked and optimized DACH-wide sales initiativesSupported colleagues as Google Sales Coach

Dublin, Ireland

Planned, executed and tracked online advertising campaigns including search, display, mobile and videoMember of the Google Online Media Associate ProgrammeReceived Google Ads Certifications

Advising portfolio companies focusing on strategy, monetization and growth.

Delivering lectures and case studies on App Economy, Cloud Services, Mobile Games, Game Design and Digital Marketing. Advisor for Bachelor theses.

Delivering lectures and case studies on App Economy, Cloud Services, Mobile Games, Game Design and Digital Marketing.

Hamburg Area, Germany

Conducted projects in collaboration with various departments to provide situation analysis and recommendation to AOL DE management team and AOL EU business development team. Scenarios included company benchmarking against competitors, strategic planning of business activities, defining a long-term strategy to initiate negotiations with content suppliers.

Hamburg Area, Germany

Managed news staffInterviews with Sid Meier, Warren Spector and Dwayne 'The Rock' JohnsonCoverage from the Electronic Entertainment Expo (2005, 2006) and Games Convention (2002-2006)