Tobias Knoke

Tobias Knoke Email and Phone Number

Head of Gaming and Tech, EMEA Top Partners @ Google
Germany
Tobias Knoke's Location
Germany, Germany
Tobias Knoke's Contact Details

Tobias Knoke work email

Tobias Knoke personal email

n/a
About Tobias Knoke

Tobias Knoke is a Head of Gaming and Tech, EMEA Top Partners at Google. He possess expertise in online advertising, online marketing, google adwords, digital marketing, sem and 31 more skills.

Tobias Knoke's Current Company Details
Google

Google

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Head of Gaming and Tech, EMEA Top Partners
Germany
Website:
goo.gle/3DLEokh
Employees:
315106
Tobias Knoke Work Experience Details
  • Google
    Head Of Gaming And Tech, Emea Top Partners
    Google
    Germany
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  • Google
    Head Of Gaming, Emea Top Partners
    Google Aug 2020 - Present
    Berlin, Germany
    Heading top partner management across products and businesses Leading a strategic partnerships team across EMEADriving engagement with industry executives, trade bodies and the ecosystemDelivering strategic projects and deals with multiple stakeholders by navigating through complexities
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  • Google
    Head Of Game Publishers, Youtube Emea
    Google Jun 2019 - Aug 2020
    Berlin, Germany
    Led partnership management with game publishers, creators and the esports ecosystem Developed EMEA strategy in alignment with global prioritiesCreated a measurement tool to demonstrate the full value of creator videos to publishers and advertisersTranslated industry trends and EMEA partner feedback into global product feature roadmap
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  • Google
    Business Development Manager Emea, Google Play
    Google Nov 2015 - Jun 2019
    London, England, United Kingdom
    Partnered with top developers and publishers of games and appsAdvised and enabled multiple startups to become global gaming companies, resulting in $XXXm exitsLed cross-functional workstreams for launching store initiatives and marketing campaignsManaged programs for new devices and services, including pre-registration and early access
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  • Google
    Country Industry Manager Tech
    Google Feb 2015 - Nov 2015
    London, England, United Kingdom
    Client Partner for Europe/UK business of global top accountLed performance marketing in mobile, online to store and programmaticDelivered global product pilots with multiple client stakeholders across regionsPartnering with agencies for never-been-done-before solutions in performance and creative
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  • Google
    Industry Manager Media & Entertainment
    Google Nov 2013 - Feb 2015
    Hamburg, Germany
    Transformed local key accounts to global industry leaders Led and promoted mobile app promotion business in DACHMentored and coached Account ManagersSpeaker at industry and Google events
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  • Google
    Account Manager Media & Entertainment
    Google Oct 2011 - Nov 2013
    Hamburg, Germany
    Managed DACH key accountsDelivered solution selling to branding and performance clientsDeveloped long-term strategies to enable client growthCreated case studies with key clients
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  • Google
    Account Manager & Vertical Lead Finance
    Google Oct 2010 - Oct 2011
    Dublin, Ireland
    Managed client portfolio to identify and deliver on growth opportunities Delivered revenue reporting to Northern and Central Europe management teamTracked and optimized DACH-wide sales initiativesSupported colleagues as Google Sales Coach
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  • Google
    Account Strategist Finance
    Google Nov 2009 - Oct 2010
    Dublin, Ireland
    Planned, executed and tracked online advertising campaigns including search, display, mobile and videoMember of the Google Online Media Associate ProgrammeReceived Google Ads Certifications
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  • Boost Capital Partners
    Mentor
    Boost Capital Partners Feb 2024 - Present
    Advising portfolio companies focusing on strategy, monetization and growth.
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  • Hsba Hamburg School Of Business Administration
    Guest Lecturer
    Hsba Hamburg School Of Business Administration Jun 2015 - Present
    Delivering lectures and case studies on App Economy, Cloud Services, Mobile Games, Game Design and Digital Marketing. Advisor for Bachelor theses.
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  • Baden-Wuerttemberg Cooperative State University (Dhbw)
    Guest Lecturer
    Baden-Wuerttemberg Cooperative State University (Dhbw) Jul 2022 - Present
    Delivering lectures and case studies on App Economy, Cloud Services, Mobile Games, Game Design and Digital Marketing.
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  • Aol Germany
    Trainee Media Management
    Aol Germany Sep 2006 - Oct 2009
    Hamburg Area, Germany
    Conducted projects in collaboration with various departments to provide situation analysis and recommendation to AOL DE management team and AOL EU business development team. Scenarios included company benchmarking against competitors, strategic planning of business activities, defining a long-term strategy to initiate negotiations with content suppliers.
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  • Krawall Gaming Network
    Lead Editor
    Krawall Gaming Network Aug 2002 - Sep 2006
    Hamburg Area, Germany
    Managed news staffInterviews with Sid Meier, Warren Spector and Dwayne 'The Rock' JohnsonCoverage from the Electronic Entertainment Expo (2005, 2006) and Games Convention (2002-2006)
  • Senate Of The Free And Hanseatic City Of Hamburg (Press Office)
    Internship
    Senate Of The Free And Hanseatic City Of Hamburg (Press Office) Jan 2006 - Feb 2006
  • Borgmeier Media Gruppe
    Internship
    Borgmeier Media Gruppe Oct 2005 - Jan 2006
  • Gameswelt Ltd.
    Editor
    Gameswelt Ltd. Oct 2001 - Aug 2002
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  • Virgin Interactive Entertainment
    Internship
    Virgin Interactive Entertainment Jan 2000 - Feb 2000
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Tobias Knoke Skills

Online Advertising Online Marketing Google Adwords Digital Marketing Sem Strategy Digital Strategy Business Development Search Advertising New Media Digital Media Management Web Analytics Mobile Marketing Google Analytics Display Advertising Ppc Strategic Partnerships Competitive Analysis Leadership Marketing Mobile Advertising Business Strategy Mobile App Promotion Display Marketing Performance Marketing Search Engine Marketing Marketing In A Digital World How To Make The Web Work Coaching Mentoring Communication Building Relationships Strategic Management Giving And Receiving Feedback Online Marketing

Frequently Asked Questions about Tobias Knoke

What company does Tobias Knoke work for?

Tobias Knoke works for Google

What is Tobias Knoke's role at the current company?

Tobias Knoke's current role is Head of Gaming and Tech, EMEA Top Partners.

What is Tobias Knoke's email address?

Tobias Knoke's email address is tk****@****gle.com

What are some of Tobias Knoke's interests?

Tobias Knoke has interest in Social Services, Technology, Marketing, Education, Digital Business Models, Entertainment, Science And Technology, Sports, Human Rights, Media.

What skills is Tobias Knoke known for?

Tobias Knoke has skills like Online Advertising, Online Marketing, Google Adwords, Digital Marketing, Sem, Strategy, Digital Strategy, Business Development, Search Advertising, New Media, Digital Media, Management.

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