Toby Kruse Email and Phone Number
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• Believer in the power of humility, integrity, relationships, pursuing excellence, and enjoying work• Passionate about helping clients, colleagues, and connections be happy and successful• Adept at understanding and analyzing complex technical and business concepts alongside new business owners, C level executives, key technical team members, and stakeholders of all kinds• Consistently uncover insights at the intersection of commerce and technology to help business owners and leaders achieve their goals• Broad technical knowledge across many industries combined with a healthy respect for true subject matter experts
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Chief Executive OfficerLanspeed Aug 2021 - PresentGoleta, Ca, UsLanspeed is the leader in outsourced IT services, specializing in management services for network infrastructure and the cloud. -
OwnerTechnology Business Consulting Feb 2010 - PresentHigh performance executive with focused drive for results who has successfully fueled multi-million-dollar revenue growth for start-up thru fully developed companies. Proven success in IT Infrastructure, Networking, Compute, Data Storage, SaaS, Cloud, Information Technology, Aerospace, Medical Device, Software, Contract Product Development, Scientific Instrument, Lifestyle, and Action Sports sectors.Accomplishments:• Designed exponential online marketing campaign that resulted in user base/follower growth from 1200 to 31,000 in 2 months which expanded overall revenue by 40x• Advised Artificial Intelligence software company on maximizing team and outputs, strategically growing business structure, go to market strategy, preparing legal agreements, pitch decks, conceptual design for UX/UI, and directed web development• Provided business and legal insights to stabilize and grow investment property business, including maximizing tax benefits and LLC member financial flexibility• Counseled new business owners on best practices for hiring and managing online freelance employees, protecting intellectual property, creating price models, analyzing risk, and projecting ROI
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Vp, SalesWorldwide Services Aug 2018 - Aug 2020Franklin, New Jersey, UsRecruited as a change agent to lead the organization from tactical run-rate hardware sales to strategic, long-term infrastructure services and software solutions. Developed and implemented new company identity, messaging and portfolio of offering to support the new strategic direction. Led multiple teams to drive growth and successful customer outcomes, teams include: business development, hardware sales, services sales, marketing, inside sales/sales support (ISR), and lead generation (BDR/SDR/LDR). Identified and developed strategic relationships with vendor partners to provide holistic IT solutions. Led a team of 15-20.• Developed full life cycle selling methodologies for solutions including IT architecture/design, strategic procurement, ongoing maintenance and professional services. Created and used “Truth based design” for portfolio framework. • Discovered and built strategic vendor partnerships which enabled the company’s client contracts to be longer lasting, more profitable, more feature rich, and more deeply ingrained with the customers’ business processes. • Drove executive team cohesion – Presented data on growth impediments, refined sales structure and process, evolution of marking playbook, overhauled product management process, produced analytics for financing and M&A decisions.• Oversaw quarterly marketing plan that included email campaigns, landing pages/forms, blogs, case studies, PPC campaigns, social media posts and webpage content. Integrated marketing with sales efforts for maximum impact. Resulted in 4000% increase in web traffic to targeted offerings. -
Sales DirectorCurvature Aug 2010 - Aug 2018Santa Barbara, Ca, UsProgressed rapidly from an entry-level sales role to Sales Director, built a large, 10-15-person sales and sales support team. Oversaw new client acquisition, Account Management, RFPs/RFQs, strategic buying, contract renewals, pre-sales engineering, order processing, appointment setting, and more, all to streamline sales cycle and focus on quality customer outreach and lead generation. Worked closely with a range of companies from Fortune 500 to SMBs across various industries, including technology, pharmaceutical, healthcare, insurance, SLED and more to clearly define their needs and develop solutions that are low risk, cost efficient, and maintain or exceed quality requirements. • Consistently achieved and exceeded sales quotas in a highly competitive environment with 98% sales attrition rate. • Built a successful sales team from the ground up, continually winning business away from the largest and most entrenched OEMs (Cisco, DellEMC, HPE, IBM, NetApp, etc). • Responsible for 2 of 3 client case studies presented to 600 Gartner CXO participants. • Identified and closed the largest and most complex deal in company history, a $3M multi-year contract in contrast to the typical one-time sale ranging from $5K-$30K. Built a long lasting and meaningful relationship with the pharmaceutical company’s IT Architect and key decision makers over 1-2 years of continual contact and effectively saved the company millions. After the win was deeply involved in internal company-wide change supporting the contract thereby enabling Curvature to pursue and win other multimillion-dollar contracts with other Fortune 500 enterprises. -
Vp Of SalesIosafe 2005 - Feb 2010Vancouver, Washington, UsFast-growing pioneer in disaster proof data storage products that protect personal, business, and government data from fire, water, theft, and other disasters.Recruited by Founder/CEO to oversee all phases of company growth. Challenged with driving company from start-up through expansion into the global marketplace. Strategic and tactical leader for all direct and channel sales, OEM agreements, technology licensing, international distribution, consistent online sales production, and value-added reseller consultative sales. Directly accountable for leading the strategic planning, execution, and production of the entire sales and marketing side of the business. Achievements:• 541% company growth through 2009, average of 17% growth month over month for the year• Produced 30+% gross margin in an industry that typically operates at sub 10% margin• Negotiated direct relationships with Costco, Amazon, and Infotel (division of TigerDirect)• Personally won direct contract and managed all distribution details with Ingram Micro• Initiated all Tier 1 reseller relationships and drove sales through: Dell, Newegg, Buy, BestBuy, Walmart, Overstock, PCMall, Provantage,more• Personally on-boarded and manage 358 factory-direct Value Added Resellers (130 active)• Executive relationships: Spearheaded executive level strategic partnerships with Netgear, Seagate, Hitachi, Fujitsu, AcomData and more.• Designed web tool to track direct and distribution unit sales, marketing efficiency, revenue, and profit• Designed web tools to facilitate and manage domestic and international partnerships• Signed and managed 6 international distributors representing primary distribution into Brazil, Belgium, The Netherlands, Turkey, UK, Australia, and Israel (West Bank, Gaza Strip) and secondary distribution into the broader regions of Western Europe, Eastern Europe, South America and the Middle East• Entire list of accomplishments was produced with substandard marketing budget -
Director Of Business Development / EngineerKollabra Consulting, Inc. 2003 - Feb 2010Auburn, Ca, UsThe world’s first internet based product design/development firm that delivers mechanical, electrical, software, optical, systems engineering and industrial design services to a wide range of industries: Medical, Consumer Products, Semi Conductor, Aerospace, Toys, and Information Technology.Recruited by Founder/CEO to lead all aspects of business development, marketing, sales, product/service presentations, and revenue generation for Kollabra South. Established client partnerships with multiple start-up and established companies, generated strategic plans to elevate organizational performance, and spearheaded all market expansion efforts. Authored business proposals/plans and licensing agreements. Recruited, placed, and directed A-list, top notch engineering talent. Created innovative marketing tools. • Played a vital role in building Kollabra into an award-winning Internet Based Product Development Engine that grew to a staff of 20 full time and 8 part time workers.• Successfully leveraged infrastructure and relationships to achieve nearly 400% growth over 5 years.• Primary contributor that doubled revenues in 12 months, thereby earning recognition and placement on the Deloitte Technology Fast 50-Silicon Valley and Technology Fast-500 North America lists. • 2 Year contract as Project Leader / Mechanical Engineer for ATK Space Systems in Santa Barbara. Supervised 8 engineers and had multi-million dollar project responsibility working on next generation UltraFlex deployable solar power technology used on the Mars Lander and on the Orion CEV -
Sales Engineer / National Sales ManagerWyatt Technology 2000 - 2003Goleta, Ca, UsSpecialized in analytical instruments and software, Wyatt Technology is the world leader in providing the most advanced macromolecular and nanoparticle characterization tools used in academic, government, pharmaceutical, biotech, chemical and medical business sectors.• Conducted presentations and follow-up with technical staff, directors, PhDs, and executives. Weekly face-to-face customer contact and networking with 200+ accounts. • Far exceeded goals; generated the highest quarterly sales in company history up to 2003.• Fastest time-of-hire to first sale (1 month) in a market with an average sales cycle of 3-6 months.• Directed a team of 5 PhD researchers in proof of concept experiments and demonstrations for prospects. -
Sales EngineerCombio 1999 - 2000Combio was a next generation portal, ASP, SaaS model start up company.• Trained sales reps technology and developers on product value. • Produced static demos and collateral materials for 60+ companies (AT&T, Cisco, Bank of America). • Generated highest number of qualified leads and a call list of 500+ prospects.• Provided inside technical sales support for conference calls and on location at prospective client sites
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Operations Manager / Development EngineerEngineering Research Center / Ocean Engineering Laboratory 1994 - 1999Key contributor in the design, prototype, test and manufacturer of all new experimental equipment from CAD design to cost and strength analysis, final design and manufacture for the Ocean Engineering Laboratory.Interacted with DOD, Office of Naval Research, British Ministry of Defense, private companies, domestic, and international researchers to ensure proper facility set up, operation, and data acquisition for experiments.• Collaborated on the development of the most precise wavemaker in the U.S.A. • Contributed to 67 written and 28 published technical reports. • Managed 25 computer LAN, 3 technical staff, $800K budget and a 20,000 square foot laboratory.
Toby Kruse Skills
Toby Kruse Education Details
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Uc Santa BarbaraMechanical Engineering
Frequently Asked Questions about Toby Kruse
What company does Toby Kruse work for?
Toby Kruse works for Lanspeed
What is Toby Kruse's role at the current company?
Toby Kruse's current role is Executive Leader, Entrepreneur & Tenacious Innovator.
What is Toby Kruse's email address?
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What is Toby Kruse's direct phone number?
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What schools did Toby Kruse attend?
Toby Kruse attended Uc Santa Barbara.
What are some of Toby Kruse's interests?
Toby Kruse has interest in Home Improvement, Home Decoration.
What skills is Toby Kruse known for?
Toby Kruse has skills like Strategic Partnerships, Business Development, Saas, Start Ups, Strategy, Cloud Computing, Professional Services, Solution Selling, Cisco Technologies, Data Center, Sales, Management.
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