Toby Kruse Email & Phone Number

Goleta, CA, US

Lanspeed is the leader in outsourced IT services, specializing in management services for network infrastructure and the cloud.

• High performance executive with focused drive for results who has successfully fueled multi-million-dollar revenue growth for start-up thru fully developed companies. Proven success in IT Infrastructure, Networking.
• Designed exponential online marketing campaign that resulted in user base/follower growth from 1200 to 31,000 in 2 months which expanded overall revenue by 40x
• Advised Artificial Intelligence software company on maximizing team and outputs, strategically growing business structure, go to market strategy, preparing legal agreements, pitch decks, conceptual design for UX/UI.
• Provided business and legal insights to stabilize and grow investment property business, including maximizing tax benefits and LLC member financial flexibility
• Counseled new business owners on best practices for hiring and managing online freelance employees, protecting intellectual property, creating price models, analyzing risk, and projecting ROI

Franklin, New Jersey, US

• Recruited as a change agent to lead the organization from tactical run-rate hardware sales to strategic, long-term infrastructure services and software solutions. Developed and implemented new company identity.
• Developed full life cycle selling methodologies for solutions including IT architecture/design, strategic procurement, ongoing maintenance and professional services. Created and used “Truth based design” for portfolio.
• Discovered and built strategic vendor partnerships which enabled the company’s client contracts to be longer lasting, more profitable, more feature rich, and more deeply ingrained with the customers’ business processes.
• Drove executive team cohesion – Presented data on growth impediments, refined sales structure and process, evolution of marking playbook, overhauled product management process, produced analytics for financing and M&A.
• Oversaw quarterly marketing plan that included email campaigns, landing pages/forms, blogs, case studies, PPC campaigns, social media posts and webpage content. Integrated marketing with sales efforts for maximum.

Santa Barbara, CA, US

• Progressed rapidly from an entry-level sales role to Sales Director, built a large, 10-15-person sales and sales support team. Oversaw new client acquisition, Account Management, RFPs/RFQs, strategic buying, contract.
• Consistently achieved and exceeded sales quotas in a highly competitive environment with 98% sales attrition rate.
• Built a successful sales team from the ground up, continually winning business away from the largest and most entrenched OEMs (Cisco, DellEMC, HPE, IBM, NetApp, etc).
• Responsible for 2 of 3 client case studies presented to 600 Gartner CXO participants.
• Identified and closed the largest and most complex deal in company history, a $3M multi-year contract in contrast to the typical one-time sale ranging from $5K-$30K. Built a long lasting and meaningful relationship.

Vancouver, Washington, US

• Fast-growing pioneer in disaster proof data storage products that protect personal, business, and government data from fire, water, theft, and other disasters.Recruited by Founder/CEO to oversee all phases of company.
• 541% company growth through 2009, average of 17% growth month over month for the year
• Produced 30+% gross margin in an industry that typically operates at sub 10% margin
• Negotiated direct relationships with Costco, Amazon, and Infotel (division of TigerDirect)
• Personally won direct contract and managed all distribution details with Ingram Micro
• Initiated all Tier 1 reseller relationships and drove sales through: Dell, Newegg, Buy, BestBuy, Walmart, Overstock, PCMall, Provantage,more

Auburn, CA, US

• The world’s first internet based product design/development firm that delivers mechanical, electrical, software, optical, systems engineering and industrial design services to a wide range of industries: Medical.
• Played a vital role in building Kollabra into an award-winning Internet Based Product Development Engine that grew to a staff of 20 full time and 8 part time workers.
• Successfully leveraged infrastructure and relationships to achieve nearly 400% growth over 5 years.
• Primary contributor that doubled revenues in 12 months, thereby earning recognition and placement on the Deloitte Technology Fast 50-Silicon Valley and Technology Fast-500 North America lists.
• 2 Year contract as Project Leader / Mechanical Engineer for ATK Space Systems in Santa Barbara. Supervised 8 engineers and had multi-million dollar project responsibility working on next generation UltraFlex deployable.

Goleta, CA, US

• Specialized in analytical instruments and software, Wyatt Technology is the world leader in providing the most advanced macromolecular and nanoparticle characterization tools used in academic, government.
• Conducted presentations and follow-up with technical staff, directors, PhDs, and executives. Weekly face-to-face customer contact and networking with 200+ accounts.
• Far exceeded goals; generated the highest quarterly sales in company history up to 2003.
• Fastest time-of-hire to first sale (1 month) in a market with an average sales cycle of 3-6 months.
• Directed a team of 5 PhD researchers in proof of concept experiments and demonstrations for prospects.

• Combio was a next generation portal, ASP, SaaS model start up company.
• Trained sales reps technology and developers on product value.
• Produced static demos and collateral materials for 60+ companies (AT&T, Cisco, Bank of America).
• Generated highest number of qualified leads and a call list of 500+ prospects.
• Provided inside technical sales support for conference calls and on location at prospective client sites

• Key contributor in the design, prototype, test and manufacturer of all new experimental equipment from CAD design to cost and strength analysis, final design and manufacture for the Ocean Engineering.
• Collaborated on the development of the most precise wavemaker in the U.S.A.
• Contributed to 67 written and 28 published technical reports.
• Managed 25 computer LAN, 3 technical staff, $800K budget and a 20,000 square foot laboratory.