Tobin Cherian Email & Phone Number

Scarsdale, Ny, Us

● Oversee and analyze post-discount flowcharts, Master Service Agreements, and allocations from television and streaming networks to match up with the media spend margin and accurate billing of scheduled commercial airings● Provide immediate assistance for ad hoc operations as requested by the network liaisons and operations● Manage media buying strategies and scheduling through MediaOcean with P-headers and EDIs

New York City Metropolitan Area

● Directed managed services campaigns to achieve client KPIs like impression goals and click-through rates ranging from 0.6% to 1.1%.● Coordinated mobile advertisement campaigns according to flight schedules, creative assets, and target audiences at local and national areas.● Operated multiple demand-side platforms and supply-side platforms to strategically analyze bid rates, scores, and allocations, ensuring effective ad delivery across a diverse range of websites and content… Show more ● Directed managed services campaigns to achieve client KPIs like impression goals and click-through rates ranging from 0.6% to 1.1%.● Coordinated mobile advertisement campaigns according to flight schedules, creative assets, and target audiences at local and national areas.● Operated multiple demand-side platforms and supply-side platforms to strategically analyze bid rates, scores, and allocations, ensuring effective ad delivery across a diverse range of websites and content types.● Conducted thorough analyses of campaign performance, achieving viewability rates of 70% and brand suitability scores exceeding 85%, leading to improved marketing and engagement outcomes. Show less

New York, New York, United States

● Connected with major networks to gather various advertising campaigns by analyzing network plans and demographics, ensuring alignment with client objectives and goals of different accounts● Utilize impression and revenue data on Excel to provide insights into campaign trends for our clients ensuring sales impressions between 75% to more than 100% are delivered during Quarter 3 and 4, as well as with the duration of the NFL and holiday season● Assisted with requesting ADUs for weekly… Show more ● Connected with major networks to gather various advertising campaigns by analyzing network plans and demographics, ensuring alignment with client objectives and goals of different accounts● Utilize impression and revenue data on Excel to provide insights into campaign trends for our clients ensuring sales impressions between 75% to more than 100% are delivered during Quarter 3 and 4, as well as with the duration of the NFL and holiday season● Assisted with requesting ADUs for weekly ad impression airings scoring less than 100% from different networks and inputting it through MediaOceanOX on the national video team’s efforts for upfront and scatter campaigns● Research within broadcasting networks and streaming services we partner with on media buying rights for sports and entertainment - amidst situations of the SAG-AFTRA, Writers strikes and breaking conflicts impacting advertisements airing on many platforms Show less

Scarsdale, New York, United States

● Collaborated with the technical and network specialists in each school withinthe district to maintain and upgrade the district's technological system, including the collection and distribution of devices, software upgrades, lost device tracking, and resolution of connectivity and technical difficulties● Contributed to the sound, video, and technical production for the high school graduation ceremony● Assisted with the collection and inventory of outdated devices and the input of… Show more ● Collaborated with the technical and network specialists in each school withinthe district to maintain and upgrade the district's technological system, including the collection and distribution of devices, software upgrades, lost device tracking, and resolution of connectivity and technical difficulties● Contributed to the sound, video, and technical production for the high school graduation ceremony● Assisted with the collection and inventory of outdated devices and the input of new devices for the new school year● Proficient in cleaning and organizing student information data on Excel database, efficiently tagging them with their assigned devices for the school year● Troubleshoot technical issues with both Apple and PC devices for students and faculty Show less

New York, New York, United States

● Organized and edited important information on individuals and corporations, including their donations to the foundation● Learned and applied Raiser's Edge software and Excel to import, organize and categorize records and donations● Built weekly SQL queries to help locate specific information on wish children and their corresponding records● Worked with the data and development team to identify and implement solutions for improving the foundation's cloud software used for data… Show more ● Organized and edited important information on individuals and corporations, including their donations to the foundation● Learned and applied Raiser's Edge software and Excel to import, organize and categorize records and donations● Built weekly SQL queries to help locate specific information on wish children and their corresponding records● Worked with the data and development team to identify and implement solutions for improving the foundation's cloud software used for data import Show less